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edited October 2019 in General Entertainment #1


A minion of Halloween fun unfolds this 2019 as the lovable characters from “Despicable Me” - Kevin, Stuart and Bob invade SM Supermalls themed as “Monstacular Fun with Minions”. 


SM Prime Holdings, proprietor of SM Supermalls and Universal Brand Development (UBD) recently kicked-off the first-ever Minions-themed Halloween activation in the Philippines with a launch party last October 22 at SM North Edsa’s The Block Atrium.  The launch also showcased the apparel line of the Minions in a mini-fashion show with a wide collection available for children, teens and young adults.  As part of the biggest Halloween celebration this year, shoppers and fans are invited to participate in spooky games and activities such as DIY workshops until November 3 at SM Malls.


“The SM Group is known to deliver a wide assortment of entertainment, leisure, and retail opportunities for its patrons across the country. Strategic partnerships with IP owners like NBC Universal complements our over-all goal to deliver one-of-a-kind experiences and exciting new content for our patrons” said Myra Moñozca, Vice President for Licensing & Partnerships at SM Lifestyle, Inc. “Through this collaboration with NBCU and their extensive franchise portfolio, we’re able to bring more engaging activities with our mall and retail activations while providing new product offerings for all our consumers.”


This unique Monster cross-over collaboration puts the spotlight on Illumination’s Minions from the hugely successful Despicable Me franchise over two epic weekends of Halloween Celebration at the SM Supermalls.  The Minions are re-imagined in this delightful “mash up” from out of a twisted Halloween nightmare as Universal’s Classic Monster characters.  Kevin is transformed into “Bride Kevin”, Stuart is “Mummy Kevin” and Bob is “FrankenBob”, among other Minion transformations. 


“Universal’s portfolio of blockbuster franchises include some of the most beloved and well-known in the Philippines; from the awe-inspiring dinosaurs of “Jurassic World” to Dreamworks Animation’s “Shrek” and “Kungfu Panda”, to the  thrilling sequences of the “Fast & Furious” franchise, Universal’s brands truly reach all Filipinos, to entertain, delight, touch and empower.   We’re thrilled to collaborate with the SM Group, an industry leader in the Philippines for destination entertainment, to create opportunities for fans to engage with the Studio’s most recognized characters and franchises,” said Jeff Daggett, Vice President, Consumer Products APAC, NBCU International, during the launch party.


SM Supermalls, well-known for its passion to create an immersive shopping experience filled with family moments for everyone, has currently 37 mall atriums with Minion Monsters themed merchandise, activities and photo opportunities to celebrate Halloween 2019.  The extensive range of Minion products also include accessories, houseware and other must-buy items designed for the Minions-at-heart.   


Shoppers and fans also get a chance to dress-up in Illumination’s Minions Halloween costumes exclusively at SM North Edsa and SM Fairview. For more information, visit and share your Monstacular Halloween experience using the hashtag #MinionsAtSM.  

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