Nike became a lightning rod for all sorts of criticism

chaussure nike femme soldes For a time, Nike became a lightning rod for all sorts of criticism. The company came under fire in the early 1990s when there was a spate of shootings and knifings in American inner cities by teenagers coveting Nikes, which were just then pushing the $100 mark. Newspaper columnists decried "Just Do It" as a nihilistic slogan that justified or even begat these crimes. Nike was accused of focusing its ad campaigns on children in the ghettos, although, ironically, athletic shoes are the most cross-cultural of commodities. Then, in the 1992 Olympics, the company hit its public relations nadir when the Nike endorsers on the Olympic basketball "Dream Team" refused to wear.

chaussure nike homme soldes Nike was perceived as demanding that its athletes put shoe company before country. The incident became a symbol for those concerned with the inexorable and rapidly advancing influence of money in the world of athletics, obscuring or even warping the purity of the Games themselves. Also in 1992, a group named Made in America called for a boycott of Nike products because Nike shoes (like most athletic footwear) are made overseas, mainly in Asia where labor is cheap. Nike has been criticized for its low pay and abusive treatment of some workers. Using independent subcontractors, Nike makes many of its products in Indonesia, a world pariah for its well-documented human-rights abuses.

chaussure nike femme pas cher New York Times columnist Bob Herbert has launched his own crusade against Nike. He accuses the company of exploiting Indonesians while quietly encouraging the Suharto government to crack down on dissent. Over the years, Nike has also rattled cages with its penchant for signing athletes with rebellious, even dicey, reputations, such as the outspoken Barkley and the untethered Chicago Bull, Dennis Rodman. Not that Reebok endorser Sean Kemp or Converse man Larry Johnson (both guilty of taunting lesser opponents while representing the United States in the 1994 World Games) are paragons of virtue.

chaussure nike homme pas cher As Nike ran away with the athletic-shoe market in the '80s, these criticisms were merely annoying pebbles wedged in its shoes. But then the company made a fatal mistake, one of great hubris. It forgot about the women. When the aerobic fad hit in the mid-'80s, Nike ignored it. But fledgling Boston-based Reebok high-stepped right in, creating a somewhat flimsy, but attractive shoe that women bought like tickets to a Meryl Streep movie. Reebok's sales surpassed Nike's in 1987. That struck a nerve, as it flouted, even mocked, Knight's bedrock belief that, above all, authenticity and function sell shoes.

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