RCBC Rizal Commercial Banking Corporation : Product Offerings
The Rizal Commercial Banking Corporation (RCBC) (Chinese: 中華銀行; Pe̍h-ōe-jī: Tiong-hôa gîn-hâng) was established in 1960 as a development bank and is licensed by the Bangko Sentral ng Pilipinas (BSP) for both commercial and investment banking. It is one of the largest universal banks in the Philippines with total consolidated resources of Php 645 billion  as of end-2018.
RCBC is majority-owned by the Yuchengco Group of Companies (YGC), one of the oldest and largest conglomerates in Southeast Asia covering over 60 businesses which include the leading non-life insurance company, Malayan Insurance, a life insurance company joint venture with Sun Life Financial Philippines, SunLifeGREPA Financial, Inc. ; the leading globally-oriented construction company EEI Corp.; top educational institutions; and vehicle dealerships. Other significant investors of the bank include the World Bank's International Finance Corporation and Cathay Life Insurance Co., Ltd., a wholly owned subsidiary of Cathay Financial Holding., Ltd., the largest publicly-listed holding company in Taiwan.
RCBC opened for business as a small development bank in 1960, then went through rapid expansion to become the preferred banker to a wide range of markets: the Filipino-Chinese market, the corporate market, locators in the export processing zones, the middle market, and the consumer/ retail market.
In 1964, RCBC marked a significant presence in the Filipino-Chinese business community with the opening of its first branch in Binondo. In 1967, this foothold was strengthened when Ambassador Alfonso T. Yuchengco, founder of the Yuchengco Group of Companies (YGC), assumed the Chairmanship of the board. Because of his strong ties with the Filipino-Chinese business community and the Bank's record in serving this market, the Filipino-Chinese market has remained to be one of the Bank's major market niches.
In 1973, Chairman Yuchengco deemed it crucial to invite two international banks to raise the level of banking expertise of RCBC in trade financing, international banking, credit control, and systems and procedure to global standards. These were the Continental Illinois National Bank and Trust Co. of Chicago, USA (CONNILL) and The United Financial of Japan. The tie-up with these banks reinforced the role of RCBC among corporate clients who preferred institutions with international banking expertise. Further, the affiliation with The United Financial of Japan opened another market for RCBC: the Japanese market. Together, the corporate, the Filipino-Chinese and Japanese markets account for a substantial share of the Bank's portfolio.
The period marked the rapid branch expansion for the Bank. While most of its peers were establishing branches within Metro Manila, RCBC pursued branch expansion in key growth areas like the export processing zones. This enabled the bank to tap and forge long-term relationships with the foreign locators especially those in the semiconductor industry.
Anticipating bigger things to come, RCBC successfully listed its shares in the Philippine Stock Exchange in 1986. The following year, RCBC diversified into the retail market with the introduction of private banking, home mortgage, car financing and the RCBC Credit Card.
The establishment of the RCBC's thrift bank arm - the RCBC Savings Bank in 1996 was an indication of RCBC's strategic thrust of becoming a major player in the retail market. This has been supported by the acquisition of a large thrift bank - the Capitol Development Bank in 1998 and the acquisition of 67% stake in Bankard, a major player in the credit card business in mid-2000.
The expanded branch network of 287 branches and 5 extension offices, the opening of foreign offices in Hong Kong (RCBC International Finance, Ltd.) in 1979, in the US (RCBC California International, Ltd.) in 1993 and in Italy (RCBC Telemoney Europe) in 1995 and affiliations with offshore banks and money transfer agencies, stabilized the position of RCBC in the remittance business. The Bank now accounts for more than 10% of the remittance business.
On top of a banking business, the bank has equity holdings in companies engaged in power generation, automotive assembly, thrift banking, food manufacturing, etc. RCBC entered into a joint venture agreement with Honda Cars and Mitsubishi Corp. of Japan and the Ayala Group to produce the well-engineered and popular Honda cars for the Philippine market. Together with another Yuchengco Group flagship, the House of Investments, and the Enron Corp., it put up the Subic Power Corp. (SPC), a diesel-fired 116-megawatt power plant built under the Build-Operate-Transfer scheme.
To strengthen its position in the capital market, the bank fully acquired the Philippine Pacific Capital Corp. from its partners and renamed it RCBC Capital Corp. It entered into a joint venture agreement with Isuzu Corp., Mitsubishi Corp. and the Ayala Corp. to form Isuzu Motors Phils. Co., Ltd., which is into the assembly, manufacturing, importation and distribution of AUVs, pick-ups and medium- and big-sized trucks and buses. It has equity participation in Pilipinas Shell Petroleum Corp. In November 1996, RCBC joined Agila Holdings, Itochu and Hacienda Luisita in putting up the Luisita Industrial Park Corp., a 300-hectare industrial park for Japanese investors. Together with Great Pacific Life Assurance Corp., it forged a tie-up (1997) with Japan's largest life insurance company, the Nippon Life Insurance Corp., forming a new joint venture life insurance company - the Nippon Life Insurance Company of the Philippines. Other equity investments of RCBC are in LGU Guarantee Corp, a joint BAP/DBP guarantee institution to cover 85% of local government's unit debts; in Lima Land, Inc., a real estate company involved in the development of a 440 hectare industrial park in Lipa/ Malvar; in KG Investments Holdings, Ltd. with the Koo family and in RCBC Land, Inc., a joint venture between RCBC and Pan Malayan Management and Investments Corporation. The company's maiden project is the RCBC Plaza, the new home of RCBC. The project is a joint venture with the Government (of Singapore) Investment Corporation.
Understanding the value of convenience and accessibility, the Bank opened 27 new branches in key cities in Metro Manila for a total of 508 branches spread out all over the country. The Bank’s extensive distribution network was supported by 1,562 ATMs and 75 lending centers in key select areas. Beyond the brick-and-mortar points of contact, the RCBC internet banking platforms—RCBC Online Retail (ROR) and RCBC Online Corporate (ROC)—extended bank services with just a click, elevating the customer experience to another level.
Recognizing the power of social media as an access point, the Bank takes to Twitter (@askRCBC and @RCBCSavingsBank) & Facebook(www.facebook.com/RCBCGroup; www.facebook. com/RCBCBankard) to engage with its customers and stakeholders. The Bank did not settle for having a mere presence on social media, we took it a step further; we wanted to be part of the conversation. Through Facebook Messenger, the bank introduced AskRC—the first banking ChatBot in the Philippines offering location-based searches and helpful assistance. It was not just about keeping the customers informed, but a chance to dialogue and educate our customers on banking and financial products and services. We believe it is an important part of building strong relationships; keeping the lines of communication open.
The Bank participated in another milestone transaction, a long-term partnership for nation building and community development. We are proud to have been part of the project finance deal of Star Energy Geothermal Salak – Darajat B.V. project. It was a significant transaction for the local market and was recognized by the Alpha Southeast Asia Deals and Solutions as the “Best Leveraged Finance-Backed M&A Deal in Southeast Asia” and “Best Deal in Southeast Asia 2017”. The project was also awarded by the International Financing Review Asia Awards 2017 as “Best Capital Market Deal” and by The Asset Triple A Asia Awards 2018 as “Best Mergers and Acquisition Financing Deal”.