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Facebook now flags and down-ranks fake news with help from outside fact checkers

https://techcrunch.com/2016/12/15/facebook-now-flags-and-down-ranks-fake-news-with-help-from-outside-fact-checkers/
Snopes, FactCheck.org, Politifact, ABC News, and AP will help Facebook make good on four of the six promises Mark Zuckerberg made about fighting fake news without it becoming “the arbiter of truth.” It will make fake news posts less visible, append warnings from fact checkers to fake news in the feed, make reporting hoaxes easier and disrupt the financial incentives of fake news spammers.

“We’re not looking to get into the grey area of opinion,” Facebook’s VP of News Feed Adam Mosseri tells me. “What we are focusing on with this work is specifically the worst of the work — clear hoaxes that were shared intentionally, usually by spammers, for financial gain.”

Facebook will now refer to fact-checking services that adhere to Poynter’s International Fact-Checking Network fact-checkers’ code of principles the most egregious and viral fake news articles flagged by users and algorithms. These include non-partisanship and fairness; transparency of sources, methodology and funding; and a commitment to corrections. Facebook is starting with the five above but hopes to grow that list to dozens to quickly get a consensus on a story’s accuracy.

If they confirm a story is fake, they notify Facebook through a special reporting website it exclusively built for them, and can include a link to a post debunking the article. Facebook will then show posts of those links lower in the News Feed. It will also attach a warning label noting “Disputed by [one or more of the fact checkers]” with a link to the debunking post on News Feed stories and in the status composer if users are about to share a dubious link, plus prohibit disputed stories from being turned into ads.

Facebook will only send the most popular potentially fake news stories to avoid inundating the fact-checkers; if publishers disagree with their labels they’ll have to take it up with the third-parties. Mosseri confirms that these fact-checking services won’t receive any payment from Facebook, but may get a traffic and branding boost from the debunk post links.

As for why services would do the fact-checking labor for free, Mosseri says, “We’ve been met with a lot of positivity. What we’re doing, we believe, is aligned wit their mission.” As for the risk of them too aggressively labeling stories as fake, Mosseri says. “I think that it’s going to be very public what they dispute, and it’s going to put them under healthy scrutiny. So If they just start disputing to try to get traffic, people will see what they’re disputing and call them out if there’s any issues…I think there’s checks and balances actually on both sides.”

Beyond warnings, Facebook is making it easier for users to report fake news with the top-right corner drop-down menu on News Feed. It will analyze whether people are significantly less likely to share an article after reading it, and use that as a signal that a post is low value and should be shown less prominently in the News Feed.

Spammy Facebook Pages that try to masquerade as legitimate publishers (think TechCrunch.co instead of the real TechCrunch.com) will have their stories shown less. And Facebook will continue to detect people commenting “fake” or “hoax” on links to power down-ranking and referrals to fact checkers.

Finally, Facebook is trying to hit purposeful fake news spreaders in the wallet. It will no longer allow domain spoofing in ads that previously spammers say an ad led to a legit publisher instead of their own site. Facebook will also scan landing pages of suspected fakers, and if they’re primarily just ad-covered spam sites potentially levy enforcement actions against them.

Mosseri admits that “We have multiple beliefs that are not at odds but do have some tension,” in reference to the balance between avoiding censorship of free speech and the need to thwart misinformation. “We believe in giving people a voice…but we also believe we have a responsibility to reduce the spread of fake news on Facebook.”

The two areas for improvement Zuckerberg cited that Facebook is still working on are better classifiers to automatically detect fake news, and preventing fake news from appearing as “Related Articles” that appear below links. These updates will begin by rolling out in the U.S. where many of the fact checkers are based, but, Mosseri says, “we’ll be looking to expand this internationally as soon as we can.”

As for how Facebook will handle all this on the backend, Mosseri says “There are both algorithms and humans involved.” Specifically, “a small team” of Facebook staffers will help check on fake news sites masquerading as real publishers, but “There’s no people involved in the sense that no one [from Facebook] is going to weigh in on whether these stories are true or false.” Algorithms will tally fake news signals and prioritize what’s sent to the fact checkers.

Disrupting fake news and banishing the most obvious cases from the feed is essential to keeping the world accurately informed. Indeed, 44 percent of U.S. adults have said they get news from Facebook, and its 1.8 billion users make the impact of hoaxes on the platform massive. Facebook will have to execute on these changes without appearing to lean to the left, as its leadership and employees are known to be liberal, exacerbating accusations that its Trends feature suppressed conservative stories.

If Facebook’s multi-prong approach can decrease the prevalence of fake news without becoming overbearing truth police, it could dismantle one of the greatest threats to its future as a core internet utility.

Comments

  • _knorr__knorr_ 2017 Person of the Year ✭✭✭
    Yong mga mahilig sa mga peke, ingatz.

    Hello Pompee
  • gotta lick itgotta lick it Member ✭✭✭
    peke like DuDirty. hanggang ngayon ba naniniwala kayo sa mga sinasabi niya?

    photo.jpg

    Facebook should shut down the 'Presidential Communications (Government of the Philippines' account.











    kailan ba nagtugma ang sinabi ni Dirty at Presidential Spokesman?
  • _knorr__knorr_ 2017 Person of the Year ✭✭✭
    Buhay pa pala itong maharlika.


  • elBartoloelBartolo Member ✭✭✭
    parang ikaw lang yan. mas marami ka nga lang fake news na naipost dito.
  • _knorr__knorr_ 2017 Person of the Year ✭✭✭
    Ito pa pek pek news


  • _knorr__knorr_ 2017 Person of the Year ✭✭✭
    ...and another one...boommm
    Bakit kaya pareho ang mga lips nila...sagot poop



  • knorrknorr 8anned by Abmin PExer
    Na tiris ang Dudirty sa masa

  • knorrknorr 8anned by Abmin PExer

    Panay pa rin kalat ng pek pek news mga dutards




  • knorrknorr 8anned by Abmin PExer
    Pek pek pa more

  • buddywbuddyw Member ✭✭✭


    OFFICIAL STATEMENT OF FACEBOOK

    Today we banned a digital marketing group in the Philippines — Twinmark Media Enterprises and all its subsidiaries — from Facebook. This organization has repeatedly violated our misrepresentation and spam policies — including through coordinated inauthentic behavior, the use of fake accounts, leading people to ad farms, and selling access to Facebook Pages to artificially increase distribution and generate profit. We do not want our services to be used for this type of behavior, nor do we want the group to be able to reestablish a presence on Facebook.

    Here’s a breakdown of what we’ve removed as part of this ban:

    • Presence on Facebook and Instagram: 220 Facebook Pages; 73 Facebook accounts; 29 Instagram accounts
    • Followers: About 43 million accounts followed at least one of these Facebook Pages
    • Facebook Pages with highest number of followers:
      • Filipino Channel Online: 10.4 million
      • Gorgeous Me: 5.7 million
      • Unhappy: 4.9 million
      • Text Message: 4.4 million
      • TNP Media: 4.3 million

    Again, our decision to remove this organization, and the Pages and accounts it controls, is based on the behavior of these actors who repeatedly violated our misrepresentation and spam policies, rather than on the type of content they were posting.

    This specific investigation began after we learned that Twinmark was selling admin rights to Facebook Pages it had created, in order to increase distribution and generate profit, which violates our spam policy. This prompted our teams to take a deeper look at a broader group of Pages and accounts associated with these users, ultimately uncovering a large network of Pages and accounts that were engaging in coordinated inauthentic behavior, the use of fake accounts, leading people to ad farms and selling access to Facebook Pages.

    We are continuously working to uncover this kind of abuse, and we know that the people behind it — whether economically or politically motivated — will continue to evolve their tactics. Today’s announcement is just one of the many steps we have taken to prevent bad actors from abusing our platform. We will continue to invest heavily in safety and security in order to ensure that people can continue to trust the connections they make on Facebook.



  • oreoshirleyoreoshirley Member ✭✭
    definitely ECONOMICALLY motivated ang mga gumagawa ng pro duterte fake news. there's serious money to be had para sa mga sumasakay sa success ng duterte administrstion.

    ang mga anti-duterte fake news naman  ay POLITICALLY motivated. OBVIOUSLY mga bitter LOSERS na dillawan eg 
     Pinoy Ako Blog ni ilong, Oinquirer, CNN, ABiaSed CBN, GMA NEWS, SNMph, at ang marami pang ibang sources ni buddyw.

    raise your hands if YOU need ME to explain the above. you're a moron
  • BeerhandBopBeerhandBop I Am WHIP ✭✭✭
    Yeah just so happens that they're the same Sites or pages that Mocha shares. so please enlighten me why you're distancing yourself from those banned accounts when your dear leader's mouth itself trusts those sites and were probably instrumental in creating this skewed worshipping of the lord pduts.. 
  • knorrknorr 8anned by Abmin PExer
    definitely ECONOMICALLY motivated ang mga gumagawa ng pro duterte fake news. there's serious money to be had para sa mga sumasakay sa success ng duterte administrstion.

    ang mga anti-duterte fake news naman  ay POLITICALLY motivated. OBVIOUSLY mga bitter LOSERS na dillawan eg 
     Pinoy Ako Blog ni ilong, Oinquirer, CNN, ABiaSed CBN, GMA NEWS, SNMph, at ang marami pang ibang sources ni buddyw.

    raise your hands if YOU need ME to explain the above. you're a moron



  • buddywbuddyw Member ✭✭✭

    A PRO DUTERTE MEDIA COMPANY, TWINMARK, EXPOSED AS A CLICK FARM.


    BE AWARE and know what you are dealing with. You must be aware by now of a so-called media company called Twinmark Media enterprises, a pro Duterte supporter was recently evicted from Facebook.

    The company was identified by Facebook as responsible for the spread of lies and fake news in the Philippines; and most of the subsidiary pages maintained by this company are pro-Duterte supporters, and is being shared by including known DDS major bloggers. 

    A subsidiary page maintained by Twinmark, called TNP or Trending News Portal was identified as a favorite source of Mocha Uson, a die hard supporter of Duterte.

    Have you heard of Click farms? These click-farms can do anything from liking, following, to sharing and anything else that can be done through clicks, legally or illegally.

    How is it being done? The workers would be busy registering and verifying thousands of accounts on all favorite social media websites and then keeping them idle until they become useful. They keep doing so until they receive an order from a client such as webmasters, which pays the click-farm a sum of money to target specific social media accounts with clicks.

    When an order is made, these workers relentlessly start liking targeted social media accounts using the generous number of fake accounts they were busy creating before the order. When they achieve the targeted number of likes, the order would be considered complete, and the workers get paid — this sums up the business model.


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