Facebook now flags and down-ranks fake news with help from outside fact checkers

https://techcrunch.com/2016/12/15/facebook-now-flags-and-down-ranks-fake-news-with-help-from-outside-fact-checkers/
Snopes, FactCheck.org, Politifact, ABC News, and AP will help Facebook make good on four of the six promises Mark Zuckerberg made about fighting fake news without it becoming “the arbiter of truth.” It will make fake news posts less visible, append warnings from fact checkers to fake news in the feed, make reporting hoaxes easier and disrupt the financial incentives of fake news spammers.

“We’re not looking to get into the grey area of opinion,” Facebook’s VP of News Feed Adam Mosseri tells me. “What we are focusing on with this work is specifically the worst of the work — clear hoaxes that were shared intentionally, usually by spammers, for financial gain.”

Facebook will now refer to fact-checking services that adhere to Poynter’s International Fact-Checking Network fact-checkers’ code of principles the most egregious and viral fake news articles flagged by users and algorithms. These include non-partisanship and fairness; transparency of sources, methodology and funding; and a commitment to corrections. Facebook is starting with the five above but hopes to grow that list to dozens to quickly get a consensus on a story’s accuracy.

If they confirm a story is fake, they notify Facebook through a special reporting website it exclusively built for them, and can include a link to a post debunking the article. Facebook will then show posts of those links lower in the News Feed. It will also attach a warning label noting “Disputed by [one or more of the fact checkers]” with a link to the debunking post on News Feed stories and in the status composer if users are about to share a dubious link, plus prohibit disputed stories from being turned into ads.

Facebook will only send the most popular potentially fake news stories to avoid inundating the fact-checkers; if publishers disagree with their labels they’ll have to take it up with the third-parties. Mosseri confirms that these fact-checking services won’t receive any payment from Facebook, but may get a traffic and branding boost from the debunk post links.

As for why services would do the fact-checking labor for free, Mosseri says, “We’ve been met with a lot of positivity. What we’re doing, we believe, is aligned wit their mission.” As for the risk of them too aggressively labeling stories as fake, Mosseri says. “I think that it’s going to be very public what they dispute, and it’s going to put them under healthy scrutiny. So If they just start disputing to try to get traffic, people will see what they’re disputing and call them out if there’s any issues…I think there’s checks and balances actually on both sides.”

Beyond warnings, Facebook is making it easier for users to report fake news with the top-right corner drop-down menu on News Feed. It will analyze whether people are significantly less likely to share an article after reading it, and use that as a signal that a post is low value and should be shown less prominently in the News Feed.

Spammy Facebook Pages that try to masquerade as legitimate publishers (think TechCrunch.co instead of the real TechCrunch.com) will have their stories shown less. And Facebook will continue to detect people commenting “fake” or “hoax” on links to power down-ranking and referrals to fact checkers.

Finally, Facebook is trying to hit purposeful fake news spreaders in the wallet. It will no longer allow domain spoofing in ads that previously spammers say an ad led to a legit publisher instead of their own site. Facebook will also scan landing pages of suspected fakers, and if they’re primarily just ad-covered spam sites potentially levy enforcement actions against them.

Mosseri admits that “We have multiple beliefs that are not at odds but do have some tension,” in reference to the balance between avoiding censorship of free speech and the need to thwart misinformation. “We believe in giving people a voice…but we also believe we have a responsibility to reduce the spread of fake news on Facebook.”

The two areas for improvement Zuckerberg cited that Facebook is still working on are better classifiers to automatically detect fake news, and preventing fake news from appearing as “Related Articles” that appear below links. These updates will begin by rolling out in the U.S. where many of the fact checkers are based, but, Mosseri says, “we’ll be looking to expand this internationally as soon as we can.”

As for how Facebook will handle all this on the backend, Mosseri says “There are both algorithms and humans involved.” Specifically, “a small team” of Facebook staffers will help check on fake news sites masquerading as real publishers, but “There’s no people involved in the sense that no one [from Facebook] is going to weigh in on whether these stories are true or false.” Algorithms will tally fake news signals and prioritize what’s sent to the fact checkers.

Disrupting fake news and banishing the most obvious cases from the feed is essential to keeping the world accurately informed. Indeed, 44 percent of U.S. adults have said they get news from Facebook, and its 1.8 billion users make the impact of hoaxes on the platform massive. Facebook will have to execute on these changes without appearing to lean to the left, as its leadership and employees are known to be liberal, exacerbating accusations that its Trends feature suppressed conservative stories.

If Facebook’s multi-prong approach can decrease the prevalence of fake news without becoming overbearing truth police, it could dismantle one of the greatest threats to its future as a core internet utility.
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Comments

  • _knorr__knorr_ 2017 Person of the Year PEx Influencer ⭐⭐⭐
    Yong mga mahilig sa mga peke, ingatz.

    Hello Pompee
  • gotta lick itgotta lick it Member PEx Influencer ⭐⭐⭐
    peke like DuDirty. hanggang ngayon ba naniniwala kayo sa mga sinasabi niya?

    photo.jpg

    Facebook should shut down the 'Presidential Communications (Government of the Philippines' account.











    kailan ba nagtugma ang sinabi ni Dirty at Presidential Spokesman?
  • _knorr__knorr_ 2017 Person of the Year PEx Influencer ⭐⭐⭐
    Buhay pa pala itong maharlika.


  • elBartoloelBartolo Member PEx Influencer ⭐⭐⭐
    parang ikaw lang yan. mas marami ka nga lang fake news na naipost dito.
  • _knorr__knorr_ 2017 Person of the Year PEx Influencer ⭐⭐⭐
    Ito pa pek pek news


  • _knorr__knorr_ 2017 Person of the Year PEx Influencer ⭐⭐⭐
    ...and another one...boommm
    Bakit kaya pareho ang mga lips nila...sagot poop



  • knorrknorr 8anned by Abmin PExer
    Na tiris ang Dudirty sa masa

  • knorrknorr 8anned by Abmin PExer

    Panay pa rin kalat ng pek pek news mga dutards




  • knorrknorr 8anned by Abmin PExer
    Pek pek pa more

  • buddywbuddyw Member PEx Influencer ⭐⭐⭐


    OFFICIAL STATEMENT OF FACEBOOK

    Today we banned a digital marketing group in the Philippines — Twinmark Media Enterprises and all its subsidiaries — from Facebook. This organization has repeatedly violated our misrepresentation and spam policies — including through coordinated inauthentic behavior, the use of fake accounts, leading people to ad farms, and selling access to Facebook Pages to artificially increase distribution and generate profit. We do not want our services to be used for this type of behavior, nor do we want the group to be able to reestablish a presence on Facebook.

    Here’s a breakdown of what we’ve removed as part of this ban:

    • Presence on Facebook and Instagram: 220 Facebook Pages; 73 Facebook accounts; 29 Instagram accounts
    • Followers: About 43 million accounts followed at least one of these Facebook Pages
    • Facebook Pages with highest number of followers:
      • Filipino Channel Online: 10.4 million
      • Gorgeous Me: 5.7 million
      • Unhappy: 4.9 million
      • Text Message: 4.4 million
      • TNP Media: 4.3 million

    Again, our decision to remove this organization, and the Pages and accounts it controls, is based on the behavior of these actors who repeatedly violated our misrepresentation and spam policies, rather than on the type of content they were posting.

    This specific investigation began after we learned that Twinmark was selling admin rights to Facebook Pages it had created, in order to increase distribution and generate profit, which violates our spam policy. This prompted our teams to take a deeper look at a broader group of Pages and accounts associated with these users, ultimately uncovering a large network of Pages and accounts that were engaging in coordinated inauthentic behavior, the use of fake accounts, leading people to ad farms and selling access to Facebook Pages.

    We are continuously working to uncover this kind of abuse, and we know that the people behind it — whether economically or politically motivated — will continue to evolve their tactics. Today’s announcement is just one of the many steps we have taken to prevent bad actors from abusing our platform. We will continue to invest heavily in safety and security in order to ensure that people can continue to trust the connections they make on Facebook.



  • oreoshirleyoreoshirley Member PEx Veteran ⭐⭐
    definitely ECONOMICALLY motivated ang mga gumagawa ng pro duterte fake news. there's serious money to be had para sa mga sumasakay sa success ng duterte administrstion.

    ang mga anti-duterte fake news naman  ay POLITICALLY motivated. OBVIOUSLY mga bitter LOSERS na dillawan eg 
     Pinoy Ako Blog ni ilong, Oinquirer, CNN, ABiaSed CBN, GMA NEWS, SNMph, at ang marami pang ibang sources ni buddyw.

    raise your hands if YOU need ME to explain the above. you're a moron
  • BeerhandBopBeerhandBop I Am WHIP PEx Influencer ⭐⭐⭐
    Yeah just so happens that they're the same Sites or pages that Mocha shares. so please enlighten me why you're distancing yourself from those banned accounts when your dear leader's mouth itself trusts those sites and were probably instrumental in creating this skewed worshipping of the lord pduts.. 
  • knorrknorr 8anned by Abmin PExer
    definitely ECONOMICALLY motivated ang mga gumagawa ng pro duterte fake news. there's serious money to be had para sa mga sumasakay sa success ng duterte administrstion.

    ang mga anti-duterte fake news naman  ay POLITICALLY motivated. OBVIOUSLY mga bitter LOSERS na dillawan eg 
     Pinoy Ako Blog ni ilong, Oinquirer, CNN, ABiaSed CBN, GMA NEWS, SNMph, at ang marami pang ibang sources ni buddyw.

    raise your hands if YOU need ME to explain the above. you're a moron



  • buddywbuddyw Member PEx Influencer ⭐⭐⭐

    A PRO DUTERTE MEDIA COMPANY, TWINMARK, EXPOSED AS A CLICK FARM.


    BE AWARE and know what you are dealing with. You must be aware by now of a so-called media company called Twinmark Media enterprises, a pro Duterte supporter was recently evicted from Facebook.

    The company was identified by Facebook as responsible for the spread of lies and fake news in the Philippines; and most of the subsidiary pages maintained by this company are pro-Duterte supporters, and is being shared by including known DDS major bloggers. 

    A subsidiary page maintained by Twinmark, called TNP or Trending News Portal was identified as a favorite source of Mocha Uson, a die hard supporter of Duterte.

    Have you heard of Click farms? These click-farms can do anything from liking, following, to sharing and anything else that can be done through clicks, legally or illegally.

    How is it being done? The workers would be busy registering and verifying thousands of accounts on all favorite social media websites and then keeping them idle until they become useful. They keep doing so until they receive an order from a client such as webmasters, which pays the click-farm a sum of money to target specific social media accounts with clicks.

    When an order is made, these workers relentlessly start liking targeted social media accounts using the generous number of fake accounts they were busy creating before the order. When they achieve the targeted number of likes, the order would be considered complete, and the workers get paid — this sums up the business model.


  • buddywbuddyw Member PEx Influencer ⭐⭐⭐

    Facebook takes down accounts linked to Duterte’s ex-socmed strategist



    MANILA, Philippines — Around 200 Facebook pages, accounts, and groups operating under a network built by communications strategist Nicanor Gabunada Jr. were taken down for taking part in a “coordinated and unauthentic behavior,” Facebook’s Cybersecurity Policy head said Friday.

    According to Nathaniel Gleicher, there were 67 Facebook pages, 68 accounts, 40 groups and 25 Instragram accounts which were banned from the social media platform.

    “Our investigation could confirm that this was a cluster of coordinated behavior, that is linked to a network organized by Nic Gabunada,” Gleicher said in a briefing at Facebook Philippines’ Taguig City office.

    “Today we have removed about 200 pages, groups, and accounts for engaging in coordinated and unauthentic behavior […] what we saw is this cluster of pages groups and accounts, a combination of authentic and fake accounts that were basically being used to drive messaging on behalf of, and related to, local candidates,” he added.

    Gleicher said the accounts which have been taken down were made to appear as normal and legitimate accounts while boosting messages in favor of certain political candidates.

    He also said that around 3.6 million accounts followed one or more of the banned pages, and about 1.8 million accounts joined at least one of the groups while there were 5,300 accounts that followed one or more of the Instagram accounts.

    “They were designed to look independent, but in fact we can see that they were coordinated on the back.  They would post about local news, they would post things about the upcoming elections, local candidates,” he explained.

    “A lot of messaging was pro, sort of supporting the candidates they were working in behalf of, some would be attacking political opponents of those candidates,” he added.

    Facebook’s investigation revealed that the managers spent at least $59,000 USD or around P3 million for advertisement paid using Philippine peso, Saudi riyal, and US dollar denominations, with the first advertisement coming in January 2014 and the latest just in March 2019.

    In a May 2016 report by the Philippine Daily Inquirer, Gabunada was identified as “the man behind (President Rodrigo) Duterte’s social media campaign”.  He used to be an executive of a local television network, who also helped in the successful campaign of then-Senator and former President Benigno Aquino III.

    Despite the political association, Gleicher stressed that Gabunada’s network was not removed based on its content, but on violation of community standards on organized and fraudulent activities.

    “The content is not the basis for the violation or the investigation.  When we do a takedown on this it’s not because of who’s behind it, it’s not because of what their saying, because they’re using a network of fake accounts to mislead people about who they are and the source of the information they are providing,” he emphasized

    “So this is a behavior-based investigation.  We provided samples of some of the content, and you’ll see as you look at it, that most of the content is fairly benign, and it’s content on behalf the candidates,” he added.

    Gleicher said that the investigation was done in partnership with a third party data and cyber investigator based in the United States.

    In January, one of Gleicher’s team investigated Twinmark Media Enterprises and took down more than 220 Facebook pages, and 73 Facebook and 23 Instagram accounts for violating misrepresentation and spam policies. 



  • buddywbuddyw Member PEx Influencer ⭐⭐⭐

    Pro-Duterte blogger denies organizing Facebook accounts ‘used to mislead’

     

    A social media manager supposedly for President Rodrigo Duterte during the 2016 elections has denied organized a network of 200 pages and accounts linked to "misleading behavior."

    According to Lei Alviz's report on "24 Oras", blogger Nic Gabunada denied Facebook's allegation after the social media giant announced on Friday that it has taken down the hundreds of pages and accounts.

    Gabunanda said over the phone that he was a member of the groups that Facebook had closed because he was a part of Duterte's election campaign three years ago.

    He denied organizing the network as well as deceiving the public.

    Gabunanda said he didn't spread disinformation and fake news.

    Presidential spokesperson Salvador Panelo in a text message said Duterte had nothing to do with those accounts.

    Nathaniel Gleicher, Facebook's head of Cybersecurity Policy, announced in a press conference earlier Friday that they took down 67 pages, 68 accounts, 40 groups and 25 Instagram accounts associated with public relations man Nic Gabunada due to "misleading behavior."

    Gleicher said the people behind the activity “attempt to conceal their identities and make them look like they're independent but in fact our investigation could confirm that this was a cluster of coordinated behavior” that has links to a network supposedly organized by Gabunada.

    "What we saw is this cluster of these pages, groups and accounts, a combination of authentic and fake accounts that were basically being used to drive messaging on behalf and related to political candidates," the Facebook executive said.

    He also said these fake accounts usually post candidate updates and views, alleged misconduct of political opponents as well as controversial events that were purported to occur during previous administrations.

    Gabunada handled the social media campaign of Duterte’s presidential run in 2016.

    Last January, Facebook removed a total of 220 pages, 73 accounts, as well as 29 Instagram accounts due to policy violations.
  • buddywbuddyw Member PEx Influencer ⭐⭐⭐
    edited March 29

    LOOK: Facebook provides samples of pages taken down from PH




    MANILA, Philippines — Facebook has provided samples of the pages it has taken down from the Philippines due to “coordinated inauthentic behavior.”

    In a post on Friday, Facebook showed some of the pages, including those belonging to Trending Now, Duterte Warriors, and Pinulungang Bisaya, which were all part of a network built by communication strategist Nic Gabanuda.

    Gabanuda managed the social media campaign of President Rodrigo Duterte in the 2016 Presidential elections. He also had a hand in former President Benigno Aquino III’s presidential campaign and was a high-ranking executive of a television network.

    The social media giant also purged the pages set up by supporters of Senator Sonny Angara and former presidential aide Bong Go.

    The Bong Go Supporters page showed the repair of air-conditioning units inside the railway cars of the Metro Rail Transit Line 3 (MRT-3) while the Kuya Sonny Angara page posted the list of the senator’s legislation.

    INQUIRER.net reached out to Go and Angara’s camp for comment, but both have yet to respond as of posting time.

    Earlier, Facebook Cybersecurity Policy head Nathaniel Gleicher said that Facebook has taken down more than 200 accounts and pages operated by Gabanuda due to ‘coordinated inauthentic behavior’ (CIB).

    Gleicher explained, however, that the accounts were not taken down because of its content or political affiliation, but rather due to systematic use of fraudulent accounts.


  • EgozumEgozum Member PEx Influencer ⭐⭐⭐

    Facebook purges Philippine online network for malicious behavior




    MANILA, Philippines — Hundreds of Facebook and Instagram accounts, pages and groups linked to a former social media strategist of President Duterte were simultaneously taken down yesterday for malicious behavior that deceives users of the social media platforms.Nathaniel Gleicher, Facebook’s head of cybersecurity policy, said they have removed 68 Facebook accounts, 67 pages, 40 groups and 25 Instagram accounts linked to a network supposedly organized by communication strategist Nic Gabunada, who was among those who led the successful social media campaign of presidential candidate and then Davao City mayor Duterte.The network, which was found to be involved in political messaging, was discovered to have been engaging in coordinate inauthentic behavior, a form of malicious behavior defined as a network of people or pages that “work together to mislead others about who they are and what they are doing.”Among the pages taken down were social media pages supporting Duterte and some senatorial candidates.“What we saw is this cluster of these pages, groups and accounts – a combination of authentic and fake accounts – that were basically being used to drive messaging on behalf of and related to political candidates. They were designed to look independent, but in fact they are working together,” Gleicher said in a press briefing at the local Facebook office in Taguig City.“They would post about local and political news, they will post about the upcoming elections, candidate views. A lot of the messaging were supporting candidates they were working in behalf of, some would be attacking political opponents of those candidates,” he added.While political content is not prohibited on the platform, Gleicher said using fake accounts – like in the case of this network – is against their community standards.“The core hook here is that these groups are using fake accounts. In this context, it’s not just the use of fake accounts, it’s the use of fake accounts in an organized fashion along with groups and pages and other assets to mislead people about the origin of the content they are sharing,” he said.“Not all of those are fake. One of the things we see in a cluster like this is a mixture of fake and authentic accounts. That could be intentional because it lends more credence to the fake accounts,” he added.Gleicher stressed that the takedown was not because of the content of the posts but the behavior of those managing the network.Gabunada has yet to comment on the matter.

    Tactic

    Gleicher said the tactic used in this appears similar to those of digital marketing group Twinmark Media Enterprises, which was banned on the platform in January also for coordinated inauthentic behavior.The difference, the Facebook official said, is that the accounts taken down on Friday are connected to a person and not an enterprise.Content are also mainly political, which he said may be related to the upcoming elections.“We don’t necessarily analyze the content in this context, but the primary role we see that this network is doing is working on behalf of political candidates. So of course this is going to be related to the upcoming elections,” Gleicher said.“What we have seen interestingly is that the tactics and techniques that one uses to drive a commercial message can actually be very similar to the tactics and techniques used on a political content,” he added.Gleicher also noted the utilization of groups to drive the political messaging, which in essence involves fake accounts trying to get members motivated and engaged.“Chances are the people in those groups believed that these are independent fan pages and fan groups,” he said.Facebook said about 3.6 million accounts followed one or more of the pages taken down, while another 1.8 million accounts joined at least one of the groups.Some 5,300 accounts followed one or more of the Instagram accounts that were part of the network.Data also showed that the network spent $59,000 (around P3 million) for ads paid in Philippine peso, Saudi riyal and US dollars between 2014 and 2019.Gleicher said they have shared relevant information about the takedown with policymakers and industry partners.“We are constantly working to detect and stop this type of activity because we don’t want our services to be used to manipulate people,” he said.“While we are making progress rooting out this abuse, as we’ve said before, it’s an ongoing challenge and we constantly have to improve to stay ahead. That means building better technology, hiring more people and working more closely with law enforcement, security experts and other companies,” he added.

    Surprised

    Gabunada said yesterday he was surprised with his association to the accounts and pages taken down by Facebook. 

    In an interview with ABS-CBN, Gabunada described his association to the accounts as “unfortunate” and surprising. 

    “Before kasi Facebook automatically makes you part of the group without asking you. Now they have to give consent. My name is all over the place. This may be the reason why some pages, after they examined, nandoon ang pangalan ko (my name was there),” he was quoted as saying. 

    “I was so surprised…I just thought this is all unfortunate na ilagay pangalan ko,” he added.





  • buddywbuddyw Member PEx Influencer ⭐⭐⭐

    Facebook takes down 200 pages, accounts, groups linked to Duterte campaign soc-med manager

    Social media giant Facebook on Friday announced that it has taken down around 200 accounts supposedly associated with Nic Gabunada, a blogger and President Rodrigo Duterte's social media campaign manager in the 2016 elections.

    At a press briefing, Nathaniel Gleicher, Facebook's head of Cybersecurity Policy, said a total of 67 pages, 68 accounts, 40 groups and 25 Instagram accounts were taken down due to "misleading behavior."

    "The people behind the activity attempt to conceal their identities and make them look like their independent but in fact our investigation could confirm that this was a cluster of coordinated behavior that has links to a network organized by Nic Gabunada," Gleicher said, noting that the accounts usually post local and political news about the upcoming elections.

    "What we saw is this cluster of these pages, groups and accounts, a combination of authentic and fake accounts that were basically being used to drive messaging on behalf and related to political candidates," Gleicher added.

    He also said these fake accounts usually post candidate updates and views, alleged misconduct of political opponents as well as controversial events that were purported to occur during previous administrations.

    According to his LinkedIn profile, Gabunada is the chief executive officer of LouderPH, a communications consulting agency involved in marketing clients' brands and causes; crafting and executing communications strategies; amplifying clients messages using traditional and new media; and developing new media campaigns and services.

    Earlier reports said Gabunada had directed Duterte's social media campaign team for the May 2016 presidential elections.

    Gabunada also previously worked as senior vice president of the Integrated Sales and Marketing department of a certain television network.

    'Mislead people'

    According to Gleicher, about 3.6 million accounts followed one or more of these Pages, about 1.8 million accounts joined at least one of these groups, and around 5,300 accounts followed one or more of these Instagram accounts.

    He added that around $59,000 was spent for the advertising.

    Based on investigation, Gleicher said the first ad ran in January 2014 and the most recent ad ran this month.

    Gleicher, however, clarified that the content and the people behind these accounts were not the basis for the investigation, but "their use of network of fake accounts to mislead people."

    "It's not because who's behind it... it's not because of what they're saying... This is a behavior-based investigation," he said.

    "We’re taking down these pages and accounts based on their behavior, not the content they posted. In this case, the people behind this activity coordinated with one another and used fake accounts to misrepresent themselves, and that was the basis for our action," Gleicher said.

    Gleicher said Facebook would inform local policymakers, including the Commission on Elections (Comelec), regarding this latest take down of fake accounts.

    Facebook has said it is aiming for a well-informed electorate this election season.

    Facebook has earlier promised to protect the integrity of the upcoming elections by cracking down on fake accounts and fake news on its platform.

    It previously disclosed that "artificial intelligence has been used to identify over 99.6 percent of fake accounts, noting that 30,000 individuals across the globe are working to ensure safety and security in the online platform.

    Last January, Facebook has taken down a total of 220 pages, 73 accounts, as well as 29 Instagram accounts due to policy violations
  • BeerhandBopBeerhandBop I Am WHIP PEx Influencer ⭐⭐⭐
    Any comments, mga KaDDS? LoLoLols. 

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