PBA Website, Social Media
Marshall_Matters
PEx Influencer ⭐⭐⭐
in PBA
What can you say about the league's website? Sobrang medieval na. A few updates here and there pero parang government agency ang website nila.
Sa dami ng pera na pumapasok sa liga, ni hindi man lang nila magawang up to date ang website nila.
Compared to the NBA, parang gawa ng kinder ang website ng PBA. Their stats are not available pa, much better pa yung pbaonline eh, kahit papaano may mapapala ka pag nag research ka about stats.
Is this also under PBA's marketing? Sobrang backwards pala nila talaga. Di na nag adjust sa makabagong panahon.
Then sa social media naman, their lone Twitter account eh pinaghahalo pa ang PBA at PBA D-League updates, sobrang walang kwenta.
Compared to the NBA, may instant replay agad sa Twitter or Instagram pa nga eh.
I think dapat kumuha sila ng marketing person na kayang kayang i-adjust ang jurassic mindset ng nasa PBA Office para makasabay sa technology. Sayang. PBA is a great marketing tool, hindi lang narerealize ang true potential dahil sa kasabawan ng mga nagpapatakbo.
Sa dami ng pera na pumapasok sa liga, ni hindi man lang nila magawang up to date ang website nila.
Compared to the NBA, parang gawa ng kinder ang website ng PBA. Their stats are not available pa, much better pa yung pbaonline eh, kahit papaano may mapapala ka pag nag research ka about stats.
Is this also under PBA's marketing? Sobrang backwards pala nila talaga. Di na nag adjust sa makabagong panahon.
Then sa social media naman, their lone Twitter account eh pinaghahalo pa ang PBA at PBA D-League updates, sobrang walang kwenta.
Compared to the NBA, may instant replay agad sa Twitter or Instagram pa nga eh.
I think dapat kumuha sila ng marketing person na kayang kayang i-adjust ang jurassic mindset ng nasa PBA Office para makasabay sa technology. Sayang. PBA is a great marketing tool, hindi lang narerealize ang true potential dahil sa kasabawan ng mga nagpapatakbo.
Comments
kung meron man
Yes, the PBA website and social media (or anything digital in platform) is under her care. So are the PBA Properties, another medium that won't just generate additional revenues but provide additional marketing mileage. Yet, these are nowhere close to being ideal.
Noli Eala has been, by far, the best marketing person that the league has ever had. He had to go through a lot when he was a Commissioner - reeling from the woes of the Jun Bernardino era where the Fil-Shams flourished. And it was in his era when the drug scandal came out - a move that merited the suspension of players like Jimwell Torion, Jun Limpot, Noli Locsin, Davonn Harp, Dorian Pe?a\, among others. It was a difficult period that Eala had to go through - but he was able to wade through this by coming up with innovative ways to bring back the fans - the Crispa-Toyota reunion game, the P5 ticket at general admission, the bringing back of foreign teams in the Invitational tournament (albeit, a flop), among others. Ultimately, the PBA was able to restore the trust and confidence of the fans.
It has been shaky the past couple of years. The controversies of Chito Salud, topped by the 2013 rookie lottery draw, and then the horrible start of Chito Narvasa as Commissioner, only compounded to the PBA's miseries. But it's not Narvasa alone who's the culprit. The PBA Board is just about as guilty as anyone else. And the Montreal rehiring is perhaps the single, most deplorable act that the PBA has made in its 41 year old history.
yung Twitter naman ay may silbi kahit papano pag walang livestream
Kung gusto nilang i-outsource yung website, sana sa Sports5 na lang nila pinahandle since sila naman yung may hawak ng video rights.
There really shouldn't be a problem regarding the video rights. While TV5 may have the rights to these, the PBA has direct access to this. Hence, the official website should have ready access to these materials at any given time.
I don't think the problem is with the provider. I think it's more of the direction that the PBA is capable of giving to the outsourced provider. If there's no vision coming from the marketing department of the league as to how the website should be like, then the provider can only do so much. Let's even assume that the provider is also given a free creativity rein by the league, the approving body remains the PBA marketing group.
This is where the incompetence is glaring. Add to the fact that the stat gatherers are also outsourced. The least the marketing department can do is mandate Fidel Mangonon's group to provide up-to-date statistics to the website at the end of every game for regular updating.
Unfortunately, no one seems to be in charge here...
Back to the website, yung profile pictures ng mga players di updated tsaka di consistent. For example, pansinin nyo yung picture ni Matt Ganuelas-Rosser, parang cropped photo lang galing sa wedding picture nila.
NBA has separate SM accounts for mainstream, stats, website, even NBA History. and extensive. aside from FB and twitter, meron din silang account sa instagram, youtube at snapchat.
And they call her successful? a SM account or a website is one of your main bridge to fans overseas, this is unfathomable.