INQUIRER - AlDub’s gross earnings as product endorsers P200M and counting

http://lifestyle.inquirer.net/224188/aldubs-gross-earnings-as-product-endorsers-p200m-and-counting

ALDUB—the popular noontime TV love team of Alden Richards and Maine Mendoza—has become the country’s hottest endorser of consumer products.
In just seven months since its debut on TV in July 2015, AlDub’s combined earnings have reached P200 million—based on conservative estimates by sources interviewed by Inquirer Lifestyle.
The number of TV commercials, billboard and print ads that bear their faces, as a pair or individually, is currently pegged at 41: McDonald’s, Talk N’ Text, O+ Ultra, 555 Sardines, 555 Carne Norte, Zonrox, Bear Brand Adult Plus, Tide, Downy, Datu Puti, Rejoice, Hapee Toothpaste, Coca-Cola, Lady’s Choice, Bingo Cookie Sandwich, Gard Shampoo, Cadbury, Eskinol, CDO Funtastyk Young Pork Tocino, Snow Caps Glutathione, Belo, Bench, Bench Fix Salon, Metrobank, Neozep, Nescafe, Nescafe Creamy White, Doña Maria Rice, Boardwalk, Nestea, Technomarine, PhilPlans, Avon, Betadine Fresh Bliss, Lucky Me, Lemon Square Cheese Cake/Lava Cake, Sterling Notebook, Magnolia Ice Cream, Purefoods Tender Juicy Hotdog, and Modess.

Alden commands a higher amount than Maine, a source who requested anonymity said: “Mga P5 million si Alden, P1.5 million si Maine.”
Those figures, according to the source, became standard rates after AlDub’s series of McDonald’s TV ads were enthusiastically received by the public.
For Alden’s 555 Carne Norte and Maine’s 555 Sardines endorsements, each was paid “definitely seven figures,” said another source. “The rates were reasonable, relative to their popularity.”
A third source, with direct knowledge of the 555 ads’ impact, noted: “Sales increased by over 50 percent overall. Social media stats went through the roof in terms of number of Twitter impressions, Facebook page views and interaction. Brand equity improved; the ads helped 555 stand out in a crowded category of more than 10 brands.”
For Alden’s Hapee toothpaste ad, “he received “P5 million,” said a fourth source.
Based on the 41 product endorsements, AlDub’s combined gross earnings have reached at least P200 million—less 20 to 30 percent commission for GMA Talent Center and Television and Production Exponents (Tape), Alden and Maine’s management, respectively.
That’s not even counting Alden’s fees from shows or mini-concerts here and abroad.
Contracted to sing three songs on minus-one in a Christmas event last year, Alden was paid P350,000—the same amount he will receive in each of a couple of shows this month and in April.
In what could have been the biggest offer yet for a virtually untested tandem—as live performers in a full-length show, at least—an audacious producer named Joed Serrano dangled P20 million for a two-night AlDub Valentine concert.
The offer was eventually declined by AlDub’s handlers, deemed a wise decision because Alden and Maine have zero experience as concert acts.
Observers hope that, in due time, AlDub—or even just Alden—would express a desire to expand their talent and be recognized as legitimate artists. Imagine how much they’d be worth by then.


Read more: http://lifestyle.inquirer.net/224188/aldubs-gross-earnings-as-product-endorsers-p200m-and-counting#ixzz42CMMxvhu

Grabe sya!!! :love: :love:
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Comments

  • renz7renz7 Member ✭✭✭
    updated ito di ba? galing naman talaga.
  • 070888070888 Member ✭✭
    http://lifestyle.inquirer.net/224188/aldubs-gross-earnings-as-product-endorsers-p200m-and-counting

    ALDUB—the popular noontime TV love team of Alden Richards and Maine Mendoza—has become the country’s hottest endorser of consumer products.
    In just seven months since its debut on TV in July 2015, AlDub’s combined earnings have reached P200 million—based on conservative estimates by sources interviewed by Inquirer Lifestyle.
    The number of TV commercials, billboard and print ads that bear their faces, as a pair or individually, is currently pegged at 41: McDonald’s, Talk N’ Text, O+ Ultra, 555 Sardines, 555 Carne Norte, Zonrox, Bear Brand Adult Plus, Tide, Downy, Datu Puti, Rejoice, Hapee Toothpaste, Coca-Cola, Lady’s Choice, Bingo Cookie Sandwich, Gard Shampoo, Cadbury, Eskinol, CDO Funtastyk Young Pork Tocino, Snow Caps Glutathione, Belo, Bench, Bench Fix Salon, Metrobank, Neozep, Nescafe, Nescafe Creamy White, Doña Maria Rice, Boardwalk, Nestea, Technomarine, PhilPlans, Avon, Betadine Fresh Bliss, Lucky Me, Lemon Square Cheese Cake/Lava Cake, Sterling Notebook, Magnolia Ice Cream, Purefoods Tender Juicy Hotdog, and Modess.

    Alden commands a higher amount than Maine, a source who requested anonymity said: “Mga P5 million si Alden, P1.5 million si Maine.”
    Those figures, according to the source, became standard rates after AlDub’s series of McDonald’s TV ads were enthusiastically received by the public.
    For Alden’s 555 Carne Norte and Maine’s 555 Sardines endorsements, each was paid “definitely seven figures,” said another source. “The rates were reasonable, relative to their popularity.”
    A third source, with direct knowledge of the 555 ads’ impact, noted: “Sales increased by over 50 percent overall. Social media stats went through the roof in terms of number of Twitter impressions, Facebook page views and interaction. Brand equity improved; the ads helped 555 stand out in a crowded category of more than 10 brands.”
    For Alden’s Hapee toothpaste ad, “he received “P5 million,” said a fourth source.
    Based on the 41 product endorsements, AlDub’s combined gross earnings have reached at least P200 million—less 20 to 30 percent commission for GMA Talent Center and Television and Production Exponents (Tape), Alden and Maine’s management, respectively.
    That’s not even counting Alden’s fees from shows or mini-concerts here and abroad.
    Contracted to sing three songs on minus-one in a Christmas event last year, Alden was paid P350,000—the same amount he will receive in each of a couple of shows this month and in April.
    In what could have been the biggest offer yet for a virtually untested tandem—as live performers in a full-length show, at least—an audacious producer named Joed Serrano dangled P20 million for a two-night AlDub Valentine concert.
    The offer was eventually declined by AlDub’s handlers, deemed a wise decision because Alden and Maine have zero experience as concert acts.
    Observers hope that, in due time, AlDub—or even just Alden—would express a desire to expand their talent and be recognized as legitimate artists. Imagine how much they’d be worth by then.


    Read more: http://lifestyle.inquirer.net/224188/aldubs-gross-earnings-as-product-endorsers-p200m-and-counting#ixzz42CMMxvhu

    Grabe sya!!! :love: :love:

    After ng paltry at 74 tickets articles mabango na ulit inquirer sa aldub. Good. Shoe in na pagpasok sa list ng bir taxpayers aldub. Congrats!
  • HazQueenHazQueen Member ✭✭
    74th post!
  • pagemargarettepagemargarette Crazy b*tch PExer
    070888 wrote: »
    After ng paltry at 74 tickets articles mabango na ulit inquirer sa aldub. Good. Shoe in na pagpasok sa list ng bir taxpayers aldub. Congrats!

    Tes abangan natin! Tsaka may basehan na ang claim na malaki ang kinikita sa endorsements pa lang.

    Parang Jadine sunud-sunod ang endorsements. Sila ng AlDub ang lakas rumaket Cornetto, PNB, Closeup, Coca Cola. Yung isang loveteam ANYAREE???? :rotflmao:
  • 070888070888 Member ✭✭
    Tes abangan natin! Tsaka may basehan na ang claim na malaki ang kinikita sa endorsements pa lang.

    Parang Jadine sunud-sunod ang endorsements. Sila ng AlDub ang lakas rumaket Cornetto, PNB, Closeup, Coca Cola. Yung isang loveteam ANYAREE???? :rotflmao:

    Wag mo problemahin ibang love teams ng abs. Paghandaan nyo yung 2 concerts ni Alden ngayong march.

    May tickets ka na ba?, isang ynares na small venue at yung 55k capacity na Phil. Arena. Dapat Walang bakanteng upuan mapicturean. Pangatlong resched na yung phil. arena. Yung ynares baka hindi mapuno kasi iksi lang promo.
  • HazQueenHazQueen Member ✭✭
    may premyo ba ang 74th post?
    sa wakas margarin, may panglaban ka na sa paltry haha
  • gatasrepublic1995gatasrepublic1995 Aces/Team Kapamilya PExer
    070888 wrote: »
    Wag mo problemahin ibang love teams ng abs. Paghandaan nyo yung 2 concerts ni Alden ngayong march.

    May tickets ka na ba?, isang ynares na small venue at yung 55k capacity na Phil. Arena. Dapat Walang bakanteng upuan mapicturean. Pangatlong resched na yung phil. arena. Yung ynares baka hindi mapuno kasi iksi lang promo.

    Yan 74 tickets este million dollar question.

    O baka asa sa livestream, hanggang ibonlandia na naman ang AwAw.

    Mahirap yan, pagusaping gastos, naglalaho na. Yung sa TNT na nga lang sa MOA, libre pa load na kasama, langaw pa rin.
  • private-iprivate-i Member ✭✭✭
    Naku, I'm sure the BIR is now keeping an eye on them. Hope they're paying the right amount of taxes. Nevertheless, congrats to Aldub and in the span of 7 months, they raked in hundreds of millions! :D
  • renz7renz7 Member ✭✭✭
    private-i wrote: »
    Naku, I'm sure the BIR is now keeping an eye on them. Hope they're paying the right amount of taxes. Nevertheless, congrats to Aldub and in the span of 7 months, they raked in hundreds of millions! :D

    wala na bang aapela dito? hahahah!
  • kapamilyatwistkapamilyatwist Member PExer
    magkano kaya ang KURAKOT ng GMA EXECS kay pambansang BAE-YOT hahahaha! im sure, ang GOZON and company lang ang makikinabang ng limpak limpak dyan. kamalas naman ni Aldena.
  • Mr. YoMr. Yo Now comes the mystery. ✭✭✭
    Yan po ang "hindi sikat" daw sabi ng mga dos tards. Pinagkakatiwalaan ng maraming kumpanya. :lol:

    Ke piso pa ang bayad diyan o libre pa yan, ang bottom line, companies trust AlDub with their brand. The question is: Why? Alam niyo na kung bakit. Hindi kasi sikat. At dahil hindi sikat, tumataas ang sales ng products na ine-endorse nila.

    O sagot, dos tards! :glee:
  • LatoyaManagementLatoyaManagement Mrs. Tonette Gaur ✭✭✭✭
    Mr. Yo wrote: »
    Yan po ang "hindi sikat" daw sabi ng mga dos tards. Pinagkakatiwalaan ng maraming kumpanya. :lol:

    Ke piso pa ang bayad diyan o libre pa yan, ang bottom line, companies trust AlDub with their brand. The question is: Why? Alam niyo na kung bakit. Hindi kasi sikat. At dahil hindi sikat, tumataas ang sales ng products na ine-endorse nila.

    O sagot, dos tards! :glee:

    20+ tv ads lang naman ang aldub in just 7 months yan ang laos at di sikat :glee:

    tapos edited at chop chop pa ang tv ads ng aldub sa mahal nilang station yan ang certified laos :naughty:

    :flower::life:
  • pauikryptonpauikrypton Member
    12806085_1532432460420993_2961188316529501125_n.jpg?oh=ecc176af1f66e575acbdccefb59af8c2&oe=5790A3CA

    Ganun?
  • HazQueenHazQueen Member ✭✭
    74th post!
    (pampaandar lang ng thread...)
    aminin kung walang dostards na magpopost dito, di mabubuhay itey.. di ba ateng margarin?
  • renz7renz7 Member ✭✭✭
    I don't know if it is true, may narinig ako sa isang relative when i was in the Philippines ko na pinalitan daw ni maine ang isang 'sikat' na kapamilya star sa pag endorse ng isang clothing line ba yun kasi nga daw hindi effective. pero nang si maine na daw nag endorse, lumakas kita nila.
  • MRsaLAOSMRsaLAOS Member PExer
    puro commercials na lang ba ang ipinaglalaban ng mga aso?

    nasaan ang solo movie?

    nasaan ang teleserye?

    nasaan ang major concert?

    Nada! waley! Zerowena! nganga!

    ay meron pala, 74 tickets hakhakhak

    ane be yen hakhakhak


    :rotflmao::rotflmao::rotflmao:
  • MRsaLAOSMRsaLAOS Member PExer
    mag wawalong buwan na ang Aldogs pero nganga pa rin sa sariling teleserye.

    nganga pa rin sa solo movie. si Gerald nga at si arci nakatapos ng movie in a month. bakit ang Aldogs hindi yan magawa?

    wala bang budget? tinakbo ni Gozon ang pera? hakhakhak

    kaya tipid tipid ang peg ng GMA7 hakhakhak


    :rotflmao::rotflmao::rotflmao:
  • renz7renz7 Member ✭✭✭
    masyadong demanding ang pakawalang bading haha.

    katatapos lang ng mmff. si vice may movie na ba? wait pa uli until December di ba? may araw araw namang show sila alden at maine.. may mga commerciels na sobrang dami..

    so ano pa ang problema ng bading? ayaw pang tanggapin na kasikatan ngayon ng dalawa. hintay pa ng ilang buwan, isang taon or more bago tumira uli kasi wala namang forever na kasikatan ngayon ang mga artista. pero malay mo di ba? sa ngayon tahimik na lang kasi lalong nagmumukhang bitter na bading hahah.
  • LatoyaManagementLatoyaManagement Mrs. Tonette Gaur ✭✭✭✭
    renz7 wrote: »
    masyadong demanding ang pakawalang bading haha.

    katatapos lang ng mmff. si vice may movie na ba? wait pa uli until December di ba? may araw araw namang show sila alden at maine.. may mga commerciels na sobrang dami..

    so ano pa ang problema ng bading? ayaw pang tanggapin na kasikatan ngayon ng dalawa. hintay pa ng ilang buwan, isang taon or more bago tumira uli kasi wala namang forever na kasikatan ngayon ang mga artista. pero malay mo di ba? sa ngayon tahimik na lang kasi lalong nagmumukhang bitter na bading hahah.

    7 months pa lang ang aldub kaya wala pang movie or teleserye darating din yan

    ang mff bakit hanggang ngayon ayaw nila ilabas ang box office results ng mga pelikula :naughty:

    kahit ano naman iachieve ng aldub eto lang reaction nila

    15971553713_665594d3b8_b.jpg

    :naughty:

    :flower::life:
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