Inquirer's article: Is the AlDub phenomenon losing its appeal?

Has the phenomenal loveteam reached already its peak?

Read the article written by Josiah Go.

Is the AlDub phenomenon losing its appeal?
The Eat Bulaga plateau and how the show can get out of it

Background: After 36 years in Philippine show biz, Eat Bulaga was able to reinvent itself with the Aldub segment back in July. Based on data provided by Kantar Media Philippines, Eat Bulaga was able to more than double the number of its household viewers.
From a base of 2.5 million households last July 2015, the number went up to 6.2 million on Oct. 24, 2015, with the additional 3.7 million households watching on Saturdays (the highest for the week).
These were mostly new viewers from the unserved market, excluding other segments such as overseas Filipino workers.

There are about 20 million total households in the Philippines. With some 15.5 million households owning a TV set, the market potential for noontime TV show viewers is still relatively high. Take note that not everyone is watching TV during noontime.
History Flashback: The last major brand that was able to almost double its number of followers within a three-month period in the Philippines was Pepsi in 1992. Unfortunately, Pepsi wasn’t able to sustain the efforts, having been affected by human error. Remember the infamous 349 crisis?
The company could have gained more had it extended the Pepsi Number Fever promotions. Coke got lucky as Pepsi sustained a self-inflicted injury.
Backtrack even further to 1977 and 1978, way before Eat Bulaga was born—John Travolta was the next big thing in Hollywood, starring in the now-iconic “Saturday Night Fever” and “Grease.” He was certainly a cut above the rest as he did more than just the typical Hollywood roles. When he branched out from his usual image and repositioned himself to do other roles, his movies ended up becoming financial disasters.
It actually took him 16 years to be considered “cool” again, thanks to 1994’s “Pulp Fiction.” He was finally able to garner attention again, for a role that reminded people of who he was in his two early hit movies.
When success is phenomenal, brands and the people behind them may develop overconfidence. There is a tendency to feel powerful and unbeatable, until a blunder or a roadblock happens and forces them to zoom out and look objectively from a different perspective.
At the moment, people may still be gaga over Aldub, but marketing history (examples cited above) will reveal they are not entirely invincible.
Let me elaborate.
Aldub Decoded: In two previous articles, the author hypothesized that new viewers were mainly responsible for the rejuvenated Eat Bulaga that we are enjoying now. They were attracted because the show not just added the Aldub love team (albeit accidentally) within the “Juan for All, All for Juan” segment, but values were also injected within the show via Lola Nidora’s antics.
Eat Bulaga had de facto repositioned itself as an “entertainment plus values” fusion category that became distinguishable from the purely noontime entertainment formula that other networks have been doing. Aldub attracted family oriented households that felt like they shared the same values and sense of humor as Yaya Dub and Lola Nidora.
It wasn’t hard to like because the segment showed familiar themes in Filipino culture. [#]SaTamangPanahon[/#] was popularized when Lola Nidora shared the importance of waiting for the right time to take the relationship to the next level. It was a sure hook for households that wanted to stress the concept of proper “panliligaw (courtship),” something that is not so common in this day and age.
The many values of the Aldub segment not only differentiated Eat Bulaga from its peers, but more importantly, provided relevance versus pain points expressed by non-customers. Instead of going with the same deprecating humor demonstrated by other shows, Eat Bulaga went the opposite route and became a positive icon beyond the usual “saya (fun)” and “kilig (heart flutter).” (Interestingly, Eat Bulaga also went the same “trash talk” route once and some of the hosts were even accused of more controversial issues. Imagine this case study as a 360-degree transformation.)
Data Review: A review of the latest number of viewers watching Eat Bulaga, as audited by Kantar Media Philippines in November and December 2015, is disturbing.
It showed a rapidly declining base of viewers. From a peak of 6.2 million households viewing last Oct. 24, 2015 when Maine Mendoza, half of the Aldub love team, wished “sana hindi kayo magsawa (I hope you won’t get tired of us),” the number has deteriorated rapidly to only 4 million households after a month on Nov. 28 and 3.5 million on Dec. 6.
This further dropped to 3.3 million on Dec. 19 and finally to 2.65 million on Dec. 26. Eat Bulaga practically lost all incremental customers it gained—losing 3.55 million viewing households in just two months while gaining only a measly 150,000 extra fans despite the numerous product endorsements that aired during the same period.
Critical Changes: Most followers of Eat Bulaga may remember the two critical events that possibly explain the deterioration in the number of viewers.
Mendoza, then better known as Yaya Dub for her role as a caregiver (yaya), was finally able to meet in person the other half of the AlDub couple, Alden Richards, in their much publicized event on Oct. 24 in the Philippine Arena after a strong resistance from Lola Nidora.
Secondly, Mendoza stopped being mysterious, which was part of her earlier allure. Instead of doing the Dubsmash, Mendoza has already revealed her real voice. She was also transformed from an underdog, girl-next-door caregiver Yaya Dub to a more glamorous up-and-coming talent Maine Mendoza.
Still, Aldub is a formidable team to the segment they attract. The couple helped the “My Bebe Love: [#]KiligPaMore[/#]” become a hit during the 41st Metro Manila Film Festival (MMFF). The movie got the biggest opening day gross in local cinemas, beating other Filipino films.
Perspectives: “My Bebe Love” had a limited run in Eastwood, a hangout of one of the show’s new viewer segments. The author watched it in the early evening of Dec. 29, the movie’s fifth showing day, and noticed how the cinema was far from full and actually very quiet throughout the duration of the movie (except for a few parts).
Loyal fans said they will continue to be passionate of their affections for the couple. However, from the perspective of new viewers attracted to the fusion category, making them stay will be difficult for they are still longing for the same drama as the highly quoted [#]SaTamangPanahon[/#]. At best, some may still remain as occasional viewers, who sadly can also turn into lapsed, burnt-out customers.
Most new viewers who originally got into Eat Bulaga because of the fusion category/concept may not exactly be attracted to seeing selected people from a barangay getting prizes from advertisers and sponsors. This was a formula that was done by Eat Bulaga even before the Aldub love team was concocted.
Perhaps it was a reason why these new viewers never watched Eat Bulaga in the first place. They may not be attracted to reelectionist Senator Vicente “Tito” Sotto III engaging the recipients of these prizes. They may not be attracted to Mendoza co-hosting part of the show or performing a character where she is not a role model or Dubsmash talent/comedian. They may not be interested in the number of “#weeksary” tweets, even if another tweet record can be established. They may not be interested in the number of likes and shares on Facebook.
All these things simply please the existing fans. The new viewers may get out of the fad because they’ll eventually realize that they became new customers mostly due to a different value proposition, which is now not as strong as before.
In recent episodes, Lola Nidora was seen trying to revert back to the entertainment plus values formula, but it seems like the focus was not entirely there yet. Perhaps an increased consistent effort and commitment would bring back lapsed and non-customers.
Lessons: At least eight lessons can be learned about the sustainability of market-driving innovation in service, formerly seen in Eat Bulaga. As mentioned above, the numbers have switched—from a peak of 6.2 million viewers to only 2.6 million. These lessons are:
Distinguish market-driven strategy versus market-driving strategy, with the former responding to the needs of the existing customers and the latter shaping the needs of new customers. These two types of marketing strategy are not mutually exclusive and can happen at the same time. Embracing true learnings on an accidental success is key in order not to keep losing millions of household viewers who tried watching but are no longer interested in Eat Bulaga.
New customers are attracted to new features (i.e. explicit emphasis on forgotten values like [#]SaTamangPanahon[/#], role model, unpredictability, etc.) of an offer and will be lost if the priority features they got attracted to in the first place will cease to exist. Over a period of time, these motivators become satisfiers. The problem with that is that it may become a dissatisfier if you remove or change it. New customers, one of the nine different types of non-customers, tend to behave differently compared to loyal and screaming fans who are less sensitive to changes.
Understand different goals. For the market-driving strategy, it’s the acquisition and market penetration as reflected in the number of new viewers. For the market-driven strategy, it’s the satisfaction and loyalty as reflected in comparative ratings. Never fall in love with ratings (market share) alone, whereby superior rating can still be attained while bleeding millions of new viewers as in the case of Eat Bulaga.
Dialogue partners are key. In a market-driven strategy, it’s the loyal fans. In a market-driving strategy, it’s the non-customers. Usually, brand owners listen to existing customers and assume that what satisfies loyal and screaming fans will also be valid for non-customers.
Market-driving strategy’s first of seven principles—that being better is the enemy of being different. Eat Bulaga has attracted noncustomers by being different and being nontraditional. As the voice of the screaming fans went up, they became more traditional, addicted to market-driven metrics (ratings, number of tweets, number of likes) instead of market penetration and values shared or quoted in market-driving strategy (read two articles “Marketing and Strategy Lessons From Eat Bulaga’s Aldub” and “The Market-Driving Strategy of [#]Aldub[/#]”, both posted at www.josiahgo.com)
Innovation is about two elements—offering something new, but being commercially successful. Success is about sustainability. It’s about the stickiness factor—making people try, retry, and repeat their behavior until it becomes part of their lives.
To make Mendoza co-host or do out-of-character roles in Eat Bulaga is not being different, and for now, not even being better, beyond her new found popularity. Aldub will just become another love team if this keeps up.
Unless Eat Bulaga acknowledges the white space in the fusion category of entertainment plus values, they will end up trying to be unique in the same way as competitors instead of being unique in a unique way, a fusion category of its own.
Adopt different lenses in marketing: market-driven versus market-driving and growth marketing versus defensive marketing. The latter should be anticipated as progressive competitors may decide to pick up the white space abandoned by the innovator.
Imagine that ABS-CBN has more resources and a greater market reach. It could easily fill in the values void with a new segment, as it had possibly gained lessons from three successive incorrect responses (three top love teams guesting, Coliseum event, Pastillas Girl) catering to needs of existing viewers instead of new viewers.
Who knows, TV 5 may just get a headquarter mandate to jump in and tap the synergies of their sister companies in media, telecom and related businesses.
The right vision makes the difference. No doubt, making fans happy is important. Ensuring the show is a stress reliever is a given, but having a dual vision entails humility to learn an innovator’s paradigm: Sharing more forgotten values explicitly like [#]SaTamangPanahon[/#] to a country where close to half of its households have no parents at home because of work elsewhere. A TV show, like or unlike Eat Bulaga, can be so powerful and effective to have the ability to address social issues and influence the mindset and behavior of its citizens via entertainment.
That’s the most exciting market-driving strategy in show business, a true fusion of entertainment and values. Hindi lang saya at kilig, but also saya, kilig at laman (Not just fun and heart-fluttering shows, but segments that have content).
(Josiah Go is the chairman of marketing training and advocacy firm Mansmith and Fielders Inc. To read his marketing articles or his interviews with business thought leaders, visit www.josiahgo.com. For Josiah Go’s seminars in Market-Driving Strategy or Business Model Innovation, please visit www.mansmith.net)


Read more: http://business.inquirer.net/205570/is-the-aldub-phenomenon-losing-its-appeal#ixzz3xN3VIeUO
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«13

Comments

  • _Versus_Versus Member PExer
    Many would say 70's had Nora Aunor, 80's had Sharon Cuneta, 90's had Thalia, 2000's had F4, 2010's has Aldub.

    With the current turn of events such as, Showtime being back on the game via Tawag ng Tanghalan, My Bebe Love box office results didn't meet what majority of the people predicted, overexposure in GMA news, Alden's numerous absence in Kalyeserye due to GMA's milking, the phenomenon starts to dwindle down, I must stay. They are still the most popular loveteam, though.

    They might end up like Be Careful with My Heart in which people have lost their interest when the plot became repetitive
  • angeluzangeluz Member PExer
    Ahem Versus. I agree na Aldub is the hottest loveteam to date pero not everything about 2010 onwards is about them.. sumikat din ng todo ang Kathniel with blockbuster movies, hit teleserye (and sa naalala ko nung time ng Princess and I at Got to Believe namroblema din ng husto ang GMA dahil lahat ng itapat nila sa mga timeslot na yun hindi umubra dun sa tandem) pati concert ni Daniel soldout.. ganun din po ang Jadine loveteam.. both loveteams din is madaming endorsement so unfair naman na sabihin na ang decade na eto is para sa Aldub lang to think na wala pa silang isang taon sa industry... btw hindi po ako fan ng kathniel and jadine. ang sinasabi ko lang is wag din naman i-disregard ang achievements ng iba.
  • Infrared_015Infrared_015 K Drama Lover 🐯 Tiger Squad🥈
    CY0rNL8UMAAF50i.jpg:large

    base sa trend mukang pababa ng pababa ratings ng Kalyeserye! From 23.4% noong Nov 30 to 18.1% noong Dec 17 hanggang umabot sa 15.7% na lang last January 14. Isa siguro sa reason kung bakit bumaba ang ratings nila dahil sa sawa factor. Imagine over exposed sila sa GMA. Mula sa commercials (morning-evening) nila hanggang sa segment nila sa 24 oras. Nagatasan sila ng sobra ng TAPE Inc up to the point na wala nang mapiga na gatas sa kanila. And yung story ng KALYESERYE parang naging normal na storya na lang kaya siguro nawalan ng intrest yung mga tao.
    "That’s the most exciting market-driving strategy in show business, a true fusion of entertainment and values. Hindi lang saya at kilig, but also saya, kilig at laman (Not just fun and heart-fluttering shows, but segments that have content."
  • despisePappusdespisePappus A Jounin 👁 PBB Loyalist
    Yan ang problema sa pagiging phenomenal. Kapag di nahawakan nang maayos o kung walang talent talaga, napakabilis mawala sa sirkulasyon o manawa ang mga tao.

    :lol:
  • steelbardancersteelbardancer Member PEx Influencer ⭐⭐⭐
    _Versus wrote: »
    Inquirer's article: Is the AlDub phenomenon losing its appeal?

    Has the phenomenal loveteam reached already its peak?


    Read more: http://business.inquirer.net/205570/is-the-aldub-phenomenon-losing-its-appeal#ixzz3xN3VIeUO
    Follow us: @inquirerdotnet on Twitter | inquirerdotnet on Facebook


    I believe so. :bashful:

    images?q=tbn:ANd9GcROUqzhmy-pbcudo8mKWWcSrIIqZfJta6yCilGBe50tGntrYammGwNxBh8

    My Bebe Love: [#]KiligPaMore[/#]


    15427.jpg

    In Metro Manila Cinemas
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    Gateway Cineplex 6
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    Moving-animated-eyes-finger-pointing-down.gif "Compare."


    images?q=tbn:ANd9GcROUqzhmy-pbcudo8mKWWcSrIIqZfJta6yCilGBe50tGntrYammGwNxBh8

    Beauty And The Bestie


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  • Yan ang problema sa pagiging phenomenal. Kapag di nahawakan nang maayos o kung walang talent talaga, napakabilis mawala sa sirkulasyon o manawa ang mga tao.

    :lol:

    Tipong mishandled nga sina Alden and Maine, dahil nakita sa MBL movie kung paano ginamit lang sila na pang-akit ng movie goers para kumita ang TUBONG-LUGAW movie na ito.

    In the eyes of the producers and management, they're tools for making money and whatever AESTHETIC AND ARTISTIC EK-EK na sinasabi nila sa atin ay hindi totoo dahil tila hindi naniniwala duon ang producers and management ng AlDub.

    :bashful:
  • steelbardancersteelbardancer Member PEx Influencer ⭐⭐⭐
    _Versus wrote: »
    Inquirer's article: Is the AlDub phenomenon losing its appeal?

    Has the phenomenal loveteam reached already its peak?


    Read more: http://business.inquirer.net/205570/is-the-aldub-phenomenon-losing-its-appeal#ixzz3xN3VIeUO
    Follow us: @inquirerdotnet on Twitter | inquirerdotnet on Facebook

    I reiterate, I believe so. :hmm:


    images?q=tbn:ANd9GcROUqzhmy-pbcudo8mKWWcSrIIqZfJta6yCilGBe50tGntrYammGwNxBh8

    Beauty And The Bestie

    15425.jpg


    In Metro Manila Cinemas
    Sun, Jan 17, 2016


    Alabang Town Center Cinema 4
    Ali Mall Cineplex 3
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    Eastwood Citywalk 2 Cinema 1
    Festival Cinema 1
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    Forum Robinsons Cinema 1
    Gateway Cineplex 3
    Glorietta 4 Cinema 5
    Greenhills Promenade Cinema 5
    Lucky Chinatown Cinema 2
    Market Market Cinema 6
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    Robinsons Galleria Cinema 5
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    images?q=tbn:ANd9GcROUqzhmy-pbcudo8mKWWcSrIIqZfJta6yCilGBe50tGntrYammGwNxBh8

    #Walang Forever

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    In Metro Manila Cinemas
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    images?q=tbn:ANd9GcROUqzhmy-pbcudo8mKWWcSrIIqZfJta6yCilGBe50tGntrYammGwNxBh8

    My Bebe Love: [#]KiligPaMore[/#]

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    In Metro Manila Cinemas
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  • warblade32warblade32 Member PEx Influencer ⭐⭐⭐
    I reiterate, I believe so. :hmm:


    https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcROUqzhmy-pbcudo8mKWWcSrIIqZfJta6yCilGBe50tGntrYammGwNxBh8

    Beauty And The Bestie

    http://cdn1.clickthecity.com/images/movies/poster/15425.jpg


    In Metro Manila Cinemas
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    Alabang Town Center Cinema 4
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    Forum Robinsons Cinema 1
    Gateway Cineplex 3
    Glorietta 4 Cinema 5
    Greenhills Promenade Cinema 5
    Lucky Chinatown Cinema 2
    Market Market Cinema 6
    Newport Cinema 3
    Robinsons Galleria Cinema 5
    Robinsons Manila Cinema 7 (Pedro Gil)
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    https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcROUqzhmy-pbcudo8mKWWcSrIIqZfJta6yCilGBe50tGntrYammGwNxBh8

    #Walang Forever

    http://cdn1.clickthecity.com/images/movies/poster/15431.jpg


    In Metro Manila Cinemas
    Sun, Jan 17, 2016


    Ayala Fairview Terraces Cinema 5
    Century City Mall Cinema 4
    Commercenter Cinemas Cinema 3
    Eastwood Citywalk 2 Cinema 3
    Festival Cinema 6
    Fisher Mall Cinema 2
    Forum Robinsons Cinema 3
    Gateway Cineplex 2
    Glorietta 4 Cinema 3
    Glorietta 4 Cinema 4
    Greenbelt 3 Cinema 3
    Greenhills Promenade Cinema 3
    Market Market Cinema 3
    Robinsons Galleria Cinema 4
    Robinsons Magnolia Cinema 1
    Robinsons Manila Cinema 6 (Pedro Gil)
    Robinsons Metro East Cinema 1
    Robinsons Place Las Pi?as Cinema 2
    SM Aura Premier Cinema 2
    SM Center Sangandaan Cinema 3
    SM City Fairview Cinema 10
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    SM City Marikina Digital Theater 1
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    SM City Sucat Cinema 4
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    http://www.netanimations.net/Moving-animated-eyes-finger-pointing-down.gif


    https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcROUqzhmy-pbcudo8mKWWcSrIIqZfJta6yCilGBe50tGntrYammGwNxBh8

    My Bebe Love: [#]KiligPaMore[/#]

    http://cdn1.clickthecity.com/images/movies/poster/15427.jpg


    In Metro Manila Cinemas
    Sun, Jan 17, 2016


    Gateway Cineplex 6
    Robinsons Galleria Cinema 10
    Robinsons Metro East Cinema 4
    SM Center Sangandaan Cinema 4
    SM City Fairview Cinema 9
    SM City Manila Cinema 9
    SM City Marikina Cinema 4
    SM City North EDSA Cinema 6
    SM City Novaliches Cinema 1
    SM City Sta. Mesa Cinema 5
    SM Megamall Cinema 12
    SM Muntinlupa Cinema 4
    SM Southmall Cinema 2
    SM Valenzuela Cinema 3
    Starmall Alabang Cinema 1
    Starmall EDSA-Shaw Cinema 3

    yes nakakaumay na kasi...
  • sasumansasuman 猛烈な獣 PEx Legend ⭐⭐⭐⭐⭐⭐
    ^ Konti nalang pala ang sinehan na nagpapalabas ng MBL.. Yan ang patunay na numero uno talaga ang BATB..:D
  • warblade32warblade32 Member PEx Influencer ⭐⭐⭐
    pinanood ko muna ang MBL kaya ko maganda yun pala ang daming commercial ng movie .... buti pa and BATB tatawa ng tatawa ....
  • leojcedrik84leojcedrik84 anime addict PExer
    12548950_799110753551963_6797344957092211030_n.jpg?oh=40f5fadd70d537c3ad831f54253d07ed&oe=5748F38C

    KANINONG CAREER ANG MAAGANG NAGTAPOS? SA KABAYO NGA BA O SA ASO?


    12549062_1508110516186521_6192152430004486780_n.jpg?oh=781996648c60dde7c8e9bda5284e9a97&oe=5735919E


    #karmaMILYAMILYA
    :rotflmao::rotflmao::rotflmao::rotflmao::rotflmao::rotflmao:
  • _alexxx__alexxx_ Alex Paul Graham witNaHopia PEx Guru ⭐⭐⭐⭐⭐
    Marami naman daw TVC ang AlDub :rotfl:
  • crazpcrazp _DaNcE_AdDiCt_ PEx Influencer ⭐⭐⭐
    _alexxx_ wrote: »
    Marami naman daw TVC ang AlDub :rotfl:

    Abot ba ng december 2016 yan? :lol:
  • _alexxx__alexxx_ Alex Paul Graham witNaHopia PEx Guru ⭐⭐⭐⭐⭐
    crazp wrote: »
    Abot ba ng december 2016 yan? :lol:

    Baka hindi na Papa Crazpy. :rotfl:

    Malabo na nga daw ang Valentines Muvee at Concert nila eh. :glee:

    Char!
  • TT BOYTT BOY the Techie Pornstar PEx Influencer ⭐⭐⭐
    _alexxx_ wrote: »
    Baka hindi na Papa Crazpy. :rotfl:

    Malabo na nga daw ang Valentines Muvee at Concert nila eh. :glee:

    Char!


    kumusta ALEXXXX>> hello
  • _alexxx__alexxx_ Alex Paul Graham witNaHopia PEx Guru ⭐⭐⭐⭐⭐
    TT BOY wrote: »
    kumusta ALEXXXX>> hello

    Haller TT Boy!

    Magkaiba kayo ni Papa Jed no? :lol:
  • TT BOYTT BOY the Techie Pornstar PEx Influencer ⭐⭐⭐
    _alexxx_ wrote: »
    Haller TT Boy!

    Magkaiba kayo ni Papa Jed no? :lol:


    di po ako si Papa Jed.. insan ko siya.. hahaha
  • steelbardancersteelbardancer Member PEx Influencer ⭐⭐⭐
    images?q=tbn:ANd9GcS7Tq38gNaKbqqiQCIwpAOsdA4yVd4bCT6u3_H7SynKph54gCiF5uOxlRY

    Beauty and the Bestie earns P502 million as of January 16
    by Nikko Tuazon posted on January 17, 2016

    Matapos ang twenty-three days, umabot na sa P502 million ang kinita ang Metro Manila Film Festival 2015 entry na Beauty and the Bestie.

    In-announce ng Star Cinema na ito ang domestic gross ng naturang MMFF 2015 entry as of January 16, Saturday.

    Ginawa ang announcement kanina sa press conference ng upcoming movie na Everything About Her.

    Directed by Wenn Deramas, ang action-comedy movie na Beauty and the Bestie ay pinagbibidahan nina Vice Ganda, Coco Martin, James Reid, Nadine Lustre, Alonzo Muhlach, at Marco Masa.

    May Instagram post rin ang Star Cinema tungkol sa milestone na ito.

    Ang buong caption ng Instagram post na lumabas sa social media accounts ng film arm ng ABS-CBN: "#BeautyAndTheBestie has earned more than P500M as of yesterday! At hindi pa kasali dito ang International Gross ha! Wow! Maraming maraming maraming salamat po mga Kapamilya! [#]BeautyAndTheBestie4thMEGABlockbusterWeekend[/#] pa rin and still in over 100 cinemas nationwide!"

    Sa Instagram, agad na nagpasalamat si Vice Ganda sa lahat ng sumuporta sa kanilang pelikula.

    Ang buong Instagram post ni Vice: "BEAUTY AND THE BESTIE has now set a recordbreaking Over Half A Billion Gross (not including international screenings). Thank you Madlang People! Praise to you Lord God! Congratulations Coco, James, Nadine, Direk Wenn, Star Cinema, Viva Films and to all the cast and crew. Abangan ang susunod na pagsasanib pwersa nina Benjamin at Paloma!!!"

    Si Paloma ay ang karakter na ginagampanan naman ni Coco Martin sa ABS-CBN primtime series na FPJ's Ang Probinsyano. Ang tinutukoy naman niyang Benjamin ay ang karakter niya sa previous MMFF entries niya na Praybeyt Benjamin.

    [highlight]Tinalo ng Beauty and The Bestie sa MMFF box-office ang pelikulang My Bebe Love nina Vic Sotto, Ai-Ai delas Alas, Maine Mendoza, at Alden Richards na pumapangalawa naman sa Top 4 highest-grossing films sa 41st MMFF.[/highlight]

    Bukod dito, tinalo rin ng Beauty and the Bestie ang pelikulang A Second Chance bilang highest-grossing Filipino film of all time.

    Umabot naman sa P480 million ang kinita ng pelikula nina John Lloyd Cruz at Bea Alonzo.


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  • kaldereta75kaldereta75 Member PExer
    expected naman ang pagka LAOS ng tandem na ito. alam mo naman ang mga Pinoy, mabilis din magsawa at magpalit ng pagkaka abalahan. Maybe most of the fanatics have realized na pinaiikot ikot lang sila ng mga scriptwriters para pagkaperahan ang kanilang kababawan sa buhay.
  • Nelissa_sanchezNelissa_sanchez reyna ng ukay ukay PEx Influencer ⭐⭐⭐
    Congrats sa BATB. sa mga Ingit at na ninira sa ALDUB TSE PERIOD. abang nalang po tayo ng kanilang next project OKIE?
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