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What makes a student athlete an effective brand endorser (or not)?

yestoyesto Administrator PEx Moderator
Gone are the days when only the students recognize collegiate athletes. Today, some of these athletes become mainstream celebrities because of their strong following.Media coverage played a big part in the "commercialization" of the players which turned some into instant celebrities and ad faces.

For you, what makes them an effective brand endorser? Is this a testament that the young market is a lucrative niche?

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