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TV5: JasMINE (Jasmine Curtis Smith)

kyupaybkyupayb PEx Influencer ⭐⭐⭐
Jasmine Curtis Smith topbills TV's suspense-drama JasMINE
posted on May 16, 2014 STATS: 606 Views | 2 Comments
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Jasmine Curtis Smith's suspense-drama JasMINE will air pilot episode on June 1, 2014.



For the first time ever, advertising genius Ace Saatchi & Saatchi, commercial and film expert Unitel Entertainment and the fastest-growing broadcasting network TV5 teamed-up for an exciting suspense-drama that will keep viewers hooked and wanting for more.

Dubbed as a romantic drama series with suspense, this TV series-within-a-TV series revolves on Jasmine Curtis Smith (playing as a fictional version of herself), TV5's most promising young actress and posed to be the on-screen partner of the network's hottest hunk actor, Alexis Vergara (Vin Abrenica). As she clinches the lead role in the network's (fictional) flagship series Ur Loved, Jasmine finds adversity from her co-actresses which exposes her to the bitter realities of being famous. And as if things can't get any worse, Jasmine acquires a stalker named Maskara who becomes the source of a series of unfortunate events to befall on her.

Ace Saatchi & Saatchi, known for its award-winning advertising campaigns, is in-charge of the program's creative content, while Unitel Entertainment, a respected name in the field of commercial and film production, is the program's line producer.

JasMINE (the series) is also the first-ever TV series in the country that goes across digital platforms, boasting its second-screen feature that allows its audience to enjoy content both from their television and mobile screens. With this feature, viewers can follow JasMINE on-air and online, get access to relevant and exclusive content, and engage with the show and their fellow fans.

The series is just the first in TV5's list of programs that can be enjoyed via multi-screen media consumption as the network continues to respond to the changing media landscape in the country.

JasMINE premieres this June 1, 9:15PM on TV5.


  • dc222dc222 Chang Wook oppa PEx Guru 🎖️🎖️
    Trailer... in TRUE HD!
  • LOVE the concept! Tagal ko ng winish na gawan ang teleserye ng showbiz world.
  • forgforg Administrator PEx Moderator
    Looks interesting
  • dc222dc222 Chang Wook oppa PEx Guru 🎖️🎖️
    Na-vandalize yung billboard ni JasMINE.
  • dryedmangoezdryedmangoez PEx Influencer ⭐⭐⭐
    ^ About that billboard:
    Commentary: The Moment When The Filipino Audience is Too Closed-Minded and/or Dense to Understand a Simple Advertisement

    There are a lot of things to be frustrated about with Philippine entertainment. But maybe one of the things that irks me the most is the closed-mindedness of the Filipino television audience. Everyone familiar with Philippine entertainment knows about the petty network war and the blind loyalty people have to their network.

    But what’s even worse is when a simple advertising campaign flies completely over the heads of the know-it-all Filipino netizen population, eliciting some cringe-worthy and eye roll-inducing pronouncements about a network, a show and its star.

    TV5 is set to premiere Jasmine the Series this Sunday. The new drama stars Jasmine Curtis-Smith as a fictionalized version of herself who becomes the target of a dangerous stalker. The series aims to be both a dramatized look at the ins and outs of Philippine entertainment and a suspense thriller about one fantard who apparently goes too far.

    A fresh and interesting concept for a series.

    But it’s on TV5, a network that still struggles to appeal to an unwilling audience, no matter how good their shows can be (and are). Of course, that isn’t going to stop them from trying.

    From jasmineseries2.jpg to jasmineseries3.jpg

    And for part of TV5′s advertising campaign for Jasmine the Series, they’ve decided to be creative. Using Jasmine the Series‘ dramatized reality, a billboard of a product endorsed by Jasmine and Vin Abrenica (or his character on the show, Alexis) was mysteriously vandalized this week.

    The first appearance of the endorsement and subsequent defacing of the billboard a few days later is first reported by Wendell Bautista (played by Alwyn Uytingco) on his Showbiz Scoops by Wendell blog and Twitter account.

    In keeping with the spirit of the show and its premise, TV5′s official Facebook page also posted the photo with this harmless caption earlier today:

    This billboard gave us the creeps. We wonder who did this to Jasmine‘s billboard.

    Notice, they specifically link to Jasmine the Series‘ official Facebook page as well.

    It’s a fun and creative little way to promote the upcoming series.

    Unfortunately, the simple, yet creative little promo has gone over the heads of most of TV5′s Facebook followers.

    (And for anyone who follows TV5′s Facebook, that should not come as a surprise when most people who comment on posts and News 5 stories don’t even care to read the actual story and learn the details before hastily posting opinions that end up being completely discredited by the actual facts they’ve glossed over in the process.)

    A sample of some of the comments on TV5′s post:
    “halata pakulo lang para sa bago show”



    “may masabi lang. . aba matindi?
    gusto bang sumikat ng TV5 o gusto lang magpasikat?”

    “Baka kasi kasama sa print ‘yan? utak TV5 hahaha”

    “Wala naman gagawan ng ganyan eh. Kundi yung sariling network HAHA.”

    “Yah right to promote the show ggwa ng issue?! #TV5SUCKS!!”

    “kulang sa pansin yon tv 5 hahahah sino naman gaggo gagawa nyan eow aksaya ng oras … hindi naman popular yan jasmin na yan ..”

    “Kumita na yan! Wag nio gawing bobong katulad nio ang madlang pipol!”

    “Kayo gumawa pero natakot kayo? Whooa im scared”


    Wow. Seriously?

    You know… Oh boy. Like I said, there’s plenty of things to be frustrated about when it comes to Philippine entertainment. But the worst is how closed-minded the Filipino audience really is. And the reaction to this simple bit of marketing, I wouldn’t even say is the result of closed-minded thinking. Cynicism? Maybe. Or worse, they just don’t get it. It’s gone completely over their heads.

    Thank goodness not everyone fails to see a very simple example of guerilla marketing as many comments on the same Facebook post attempt to explain the obvious. But it’s not a surprise people don’t get it when they are used to and eat up the traditional way of promoting upcoming shows. That is, drum up interest by making up tsismis about the lovelife of the star or loveteam of an upcoming movie or television series.

    Much of the Filipino audience eats that all up, yet mocks and derides TV5′s attempts at something different. Especially when not only is this little “stunt” creative, it actually fits and will likely be a part of the actual series.

    One of the most famous examples of guerrilla and viral marketing was Adult Swim’s simple and otherwise innocuous campaign to promote Aqua Teen Hunger Force in 2007 that led to a bomb scare. Boston authorities mistakenly identified LED advertisements of characters from the series that had been placed around the Boston area as explosive devices.

    The company behind that campaign had no intention of perpetrating some kind of hoax. And TV5′s ONE billboard has no other intention than to get people in the mood to watch Jasmine the Series.

    It’s not TV5 that’s making the audience “bobo” or somehow treating them like idiots. It’s unfortunately the audience itself who is absolutely not familiar with such marketing ideas thanks to decades of loveteam tsismis promo and ho-hum television content.

    Judging from the (HD!) trailer, Jasmine the Series looks very slick and definitely intriguing.

    But if one billboard has already flown right over the heads of half the Filipino audience, I fear Jasmine the Series will have an even harder time to make it through to them. Especially with its premise of “blurring the lines of drama and reality.”

    Why does this frustrate me so? Because I wish the Filipino audience was more sophisticated. That is, I want the Filipino audience to want something more than the same old, cookie cutter shows and content they’ve been fed all these years. Jasmine the Series appears to be something more. But when the Filipino audience doesn’t seem to be all that open to something more, it’s an unfortunate reality indeed.

  • The trailer gave me creeps, actually. Aabangan at papanoorin ko ito. ;) Ang ganda ng concept tsaka ang ginawa nila sa billboard is pretty genius, TBH. :hmm: :D
  • dc222dc222 Chang Wook oppa PEx Guru 🎖️🎖️
    Grabe lang yung reactions ng iba dyan sa billboard ah! Kung makapag-comment, WAGAS!

    Kudos to TV5 for being creative nga. Pero I agree, hindi talaga aware ang mga Pinoy sa mga ganyang style ng advertising. Sadly, sayang lang yung efforts ng TV5 with that kind of marketing dahil never ma-gets yung mga tao that kind of promo.
  • kyupaybkyupayb PEx Influencer ⭐⭐⭐
    Ang galing ng advertising! Kahit ganyan ang comments, may impact parin, kasi pinag uusapan. Kudos!
  • kyupaybkyupayb PEx Influencer ⭐⭐⭐
    Insta Scoop: Jasmine Curtis - Smith Responds to Commenters




  • saan banda ba yang billboard?

    after the 'will you marry me' gimmick, i'm not surprised anymore with the jasmine ad campaign.

    buti na 915pm na ang slot nito. 1015pm on a sunday ang una nilang ads. zzzz
  • kwaeguhlkwaeguhl PEx Veteran ⭐⭐
    Watching this right now. A very watchable show though may corny parts tulad nung sa internet shop scene. Tapos parang ang doormat at gullible lang nung character ni Jasmine sana naman may konting spunk.
  • cinelamourcinelamour PEx Influencer ⭐⭐⭐
    maganda ang campaign! in fairness!

    para sa akin, wala nang ikaka-cheap ang mga publicity na yung mga bida ay nagliligawan daw, tapos publicity sa mall magkakantahan, maghoholding hands, maghahalikan kunwari! :lol::lol::lol: tapos yung mga uto-***** pans, sasabihin, nakakakilig! :rotflmao:
  • cinelamourcinelamour PEx Influencer ⭐⭐⭐
    side comment para sa unnecessary censorhip...

    hindi ko akalain na ang matinong filipino na u-t-o-n-g ay censored pala! :lol:

    type ko kaya ang nipple! wow! hindi na-asterisk!
  • Agree ako dito sa comment na ito. (CT Jasmine Official FB)
    James Uy Ty III
    Nice show. It will give Imbestigador and PBB All In a tough fight in the ratings. TV5 should give it more promotion
    Like · Reply · about an hour ago
    yvesdrop wrote: »
    saan banda ba yang billboard?

    after the 'will you marry me' gimmick, i'm not surprised anymore with the jasmine ad campaign.

    buti na 915pm na ang slot nito. 1015pm on a sunday ang una nilang ads. zzzz

    Sa Morayta-Espana yan (SM Savemore, lagpas na ng UST).
    posted on Friday, May 30, 2014 - 01:42pm STATS: 13373 Views | 0 Comments

    Sa Linggo, June 1, 9:15 p.m. na magsisimula ang pinakabagong love-mystery-drama show ni Jasmine Curtis Smith sa TV5 titled JasMINE.

    Ang JasMINE ay fictional story tungkol sa isang rising star ng TV5 kunsaan ilalahad dito ang kuwento ng kanyang pagsikat bilang mainstream star ng nasabing istasyon.

    Along the way, magkakaroon ng isang stalker si Jasmine, na nagpakilala lamang sa pangalang "Maskara" at alam ang halos lahat ng galaw niya araw-araw.

    Sino kaya ang naturang stalker na naging possessive at obsessed na rin sa kanya?

    Source: PEP.ph
    Photography: Noel Orsal

    Si Jasmine Curtis Smith ang pinakabida sa JasMINE. Pag-aagawan si Jasmine ng tatlong nagga-guwapuhang binata sa show—sina Vin Abrenica, Gerard Sison, at Matthew Padilla.
  • dc222dc222 Chang Wook oppa PEx Guru 🎖️🎖️
    JASMINEALLMINE.com is an amazing website. A great strategy again, but absolutely wasted in the Philippines, just like that video above :(
  • af7729ff7.jpg
    Sa idinaos na presscon ng show noong Martes ng gabi, May 28, sa Annabel's Restaurant sa Quezon City, maraming miyembro ng media ang nagsabing naunahan pa daw ni Jasmine ang kanyang Ate Anne Curtis sa pagkakaroon ng self-titled teleserye.

    Ngiti lang ang tugon ni Jasmine dito.
  • 19100d1b3.jpg
    Isa sa magiging manliligaw ni Jasmine sa show ay si Alexis portrayed by Vin Abrenica.

    Si Alexis ay isang dating child star na magiging onscreen love interest din ni Jasmine.
  • 31431a9ac.jpg
    Si Miguel Asuncion, played by actor Gerard Sison, ay ang pangalawang love interest ni Jasmine sa show.

    Si Miguel ay anak ng senador at masugid na manliligaw kay Jasmine.
  • e9b1a0089.jpg
    Mula sa pagiging Beki Boxer, hanggang sa pagiging showbiz blogger, pinanindigan na ni Alwyn Uytingco ang kanyang gay roles sa telebisyon.

    Sa JasMINE, siya ang laging source ng mga showbiz scoops sa serye.
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