Why do caucasian race are always being featured in our local advertising pati PEX?

arygorypsarygoryps Member PEx Rookie ⭐
Ang featured topic ngayon sa PEX eh...Best Spas in the Metro tapos...puting lahi na mag-sing-irog ang ibinalandra ng PEX sa banner.

SM department stores also love to feature american models in their advertising campaigns pati BENCH models lagi may mga amerikano.

BAKIT SA AMERIKA AT EUROPA wala na mang PINOY na ginagawang model nila????? except si Danica Magpantay siguro????

Therefore, I conclude, we Filipinos, despise our very own race.

that would be all for today, thank you!
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Comments

  • my_2_centsmy_2_cents In your pocket. PExer
    Two words: COLONIAL MENTALITY... kaya walang asenso ang Pinoy.... :glee:

    --
    my_2_cents
  • arygorypsarygoryps Member PEx Rookie ⭐
    that is why at this early, i am instilling in my son's mind the value of appreciating our own; like loving the laid back lifestyle of our province.

    eto namang asawa ko kumukulo dugo ko minsan kasi inggit na inggit sa mga anak ng mga kapit bahay namin na amerikano ang asawa cute daw ang mga anak at sure daw magiging artista pag laki

    gusto kong tadyakan palabas ng bahay ang hitad!
  • Papichulo168Papichulo168 Simplified. PExer
    ^
    Magulat ka kung nasundan ang anak mong ethnic ng cute na anak. Alam na.
  • slim_chance79slim_chance79 cubicle beast of burden PExer
    Could be the lack of Filipino looking models on stock photo agencies. A photoshoot with local models will drive up their advertising costs compared to getting stock photos.
  • gooseberrygooseberry very loosey 🐯 Tiger Squad🥈
    I don't think PEx exclusively displays "local" advertising.


    Welcome to the internet. :glee:
  • jpd74jpd74 Member PExer
    para magkaraoon ng international appeal ang mga brands ... mahilig kasi pinoy sa imported eh ...
    mas mura ang mga caucasian models compare to our local artistas ...
  • Papichulo168Papichulo168 Simplified. PExer
    Mukha bang caucasian ito?

    2251602399864575070
  • arygorypsarygoryps Member PEx Rookie ⭐


    yong sa featured topic ngayon..sus kadaming photo na makuha nila kung gusto talaga Filipino lover ang i-feature

    less enticing or should i say less romantic ba ang larawan ng mag-sing-irog na indio???
  • FenixFenix Member PExer
    Di lang sa pinas nangyayari yan. Dito sa gitnang silangan, pag may kinalaman sa luxury ang ina-advertise, usually caucasian ang nasa picture (pag luxury car usually puti at arabo).
    Pag mga pang-araw araw na products, bank ads on loan, etc (non luxury stuff), mga asians ang feature.
  • leeangleeang Member PExer
    Has something to do with positioning yourself as a global brand. Ganun din sa China, karamihan ng models nila sa campaign mga Europeans na pero around early 90's bihira silang kumuha ng white models.
    Pag tiningnan mo naman, a huge percentage eh Filipinos naman (ok karamihan tisoy/tisay). SM, Robinson's employ whites sa catalog/billboard nila siguro para masabing me budget sila (hehe). Nakokornihan ako sa Penshoppe and Kamiseta for employing Hollywood celebs sa campaign nila kase parang pilit, hindi nagble-blend dahil halatang pera-pera lang as opposed dun sa mga local artists natin na nageendorse ng Bench na natural ang dating at kapani-paniwalang sinusuot nga nila yung Bench. It helps that they are under contract to wear the shirts on-cam.
  • Papichulo168Papichulo168 Simplified. PExer
    arygoryps wrote: »
    yong sa featured topic ngayon..sus kadaming photo na makuha nila kung gusto talaga Filipino lover ang i-feature

    less enticing or should i say less romantic ba ang larawan ng mag-sing-irog na indio???

    Gusto ko sana makisimpatya sa iniiyak ng puso mo kaso hindi ko talaga alam kung saan yung sinasabi mo eh.

    Ito ba yun?

    14768460458081487388
  • razzer_risingrazzer_rising Please do not use prohibited words in your user title to avoid sanctions. PEx Influencer ⭐⭐⭐
    Ewan ko kasi in general naman yata white is associated with cleanliness while black is not. So white is more preferred. Like when you say dirt, you tend to associate it with color black. Or when you think of heaven, you picture it as a place bright and white with no speck of darkness, right? Darkness meanwhile is associated with the devil. So white people in general is preferred by most race I think, or am I wrong?
  • purpleheadd07purpleheadd07 Babae po ako PEx Veteran ⭐⭐
    heto ata yun:

    FT-muppets.jpg

    :lol:

    heto pala:

    FT-spa.jpg
  • inviinvi Member PEx Influencer ⭐⭐⭐
    They sometimes do this when the market is 'aspirational', meaning they aspire to be of higher social status. Sadly, yes, there exists colonial mentality... So, puti = sosyal. The market sees a product advertised with a caucasian talent (aka model), and they think, 'Oh, yan pala ang mga ginagamit ng sosyal. Gamitin ko na rin.'
  • kreukkreuk amishuuu PExer
    Effective caucasian sa pagendorse ng toothpaste, cars, education, medical insurance, house and lot.

    Just imagine kung si jolina ang cover ng ad na yan. Di kikita yung kumpanya may utang pa:lol:

    For beauty products, clothes etc better na fellow pinoy.
  • nikkilovenikkilove Member PEx Influencer ⭐⭐⭐
    maybe to say that the brand is also patronized abroad or is internationally trending.

    like the Magnum ice cream, effective naman di ba?

    Di naman masyado laging Caucasian, in fact I read one time na nagka conflict ang isang brand sa local advertizing org, dahil ipinipilit nung US brand na model nila na caucasians ang laging gamitin, but our local agencies opposed to their demand.

    all countries, US jeans use their own models.

    and as we can see Caucasian dominate the movie and recording industry, kani kanino bang movies ang nasa Top 10 or even Top 100 grossing films of all time,

    the conclusion is already self explanatory.
  • arygorypsarygoryps Member PEx Rookie ⭐
    tama nga ang kasabihang..."

    maitim ang budhi mo"

    at

    "ang puso ko ay kasing busilak ng bulak "
  • Bigot3AtBalbasBigot3AtBalbas Kiss me and I'll be PExer
    PEx only cares about money :glee:
  • Kent_210Kent_210 Member PEx Guru ⭐⭐⭐⭐⭐
    Hindi lang model, pati mga pangalan.

    Halimbawa ay yung mga bagong ginagawang high rise residential, ang mga pangalan:
    The Venice
    Aston
    Princeton
    Mac Kinley

    Baka sa mga susunod na henerasyon, meron na ding Liverpool, Machester, Oxford and Cambridge.

    Pero TS, maniwala ka, hindi lang sa Pinas ang ganyan, ganyan din sa mga karatig bansa natin.

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