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Regine Velasquez - the Diva Meter REIGNES!!!

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Comments

  • meyetmeyet ADIKKKK!!! PExer
    iluvrvmm.jpg

    wala lang hahaha
  • meyetmeyet ADIKKKK!!! PExer
    ‘I love RP’ tourism campaign launched
    By RACHEL CASTRO BARAWID

    In a bid to boost domestic tourism, the Department of Tourism (DoT) and its partners in the private sector launched yesterday the country’s biggest travel advocacy campaign called "I Love the Philippines, Biyahe Na" at the Westin Philippine Plaza Hotel in Pasay City.


    The year-long campaign, a joint venture with Smart Communications Inc., targets local residents and Filipinos living abroad, especially in North America. Other partners in the project are Jollibee Foods Corp., Shell Philippines, Shoemart, and Pfizer.

    It was titled "I Love the Philippines, Biyahe Na" to rekindle among Filipinos here and abroad a sense of love and pride for the country by urging them to travel and rediscover their motherland.

    An offshoot of last year’s "Wow Philippines, Biyahe Tayo" which was a mere invitation, this reinforced campaign was a "call to action."

    "Our message to the domestic market is to spend your vacation here, instead of going elsewhere. By doing this, you will be able to help boost the country’s economy. If you love the Philippines, be a tourist in the Philippines," Tourism Secretary Joseph Ace Durano said in a speech before officials and representatives of the various companies participating in the project, DoT undersecretaries, regional directors, and members of the media.

    The campaign will be divided into three phases. In anticipation of the summer months where domestic travel is at its peak, the first phase will feature different tourist destinations and fiestas/festivals of the country. The second phase is during the rainy months, focusing on food and shopping while the third phase which will be during the Christmas holidays to showcase the country’s rich culture and its people.

    The latest scheme, with a new theme, slogan, and jingle, will be promoted mainly through print, radio and television advertisements, the latter to be shown here and on Filipino TV channels abroad. Colorful drop banners will domain thoroughfares of major cities and destinations across the country.

    Smart has adopted the song "Biyahe Tayo" written by veteran public relations man Rene Nieva (of last year’s WOW Philippines, produced by Pfizer), commissioning the Villegas brothers to rearrange it by making it more upbeat and contemporary to reflect the new theme of the domestic campaign which is what one loves about the country.

    Originally performed by leading Filipino artists, the telecommunications company got Regine Velasquez to record the song and serve as the official product endorser.

    Smart also produced an engaging, 60-second TV advertisement made by BBDO-Guerrero Ortega, showing Velasquez in various tourist attractions such as Boracay, Cebu, Bohol, Bicol, Benguet, Baguio, Palawan, Manila, Laoag, Vigan, Camiguin, Davao, Clark and Subic. The ad was directed by Jun Reyes, a popular advertisement director.

    Merlee C. Jayme, executive creative director of BBDO- Guerrero Ortega said the places shown in the advertisement are the priority destinations of the DoT. Other places/provinces will be shown in future "I Love Philippines" advertisements during the second and third phases of the campaign.

    "We are certainly lucky enough to come across Smart Communications Inc. and are smart enough to let Smart take the lead in this campaign," Durano said.

    Under the campaign, Smart will act as a mobile travel portal, providing subscribers with descriptions and scenic images of certain priority destinations. It will also serve as a tourism directory for foreign travelers to receive necessary information about getting around the country. It will provide regional and provincial downloadable contents, promoting nationalism and fiesta and event calendars for visitors’ reference.

    "Tourism has always been one of the Philippines’ strongest offerings and it is for this reason that Smart seeks to help promote the country in its own innovative way," said Boy Martirez, head of SMART personal communications and mobile services division.

    He also expressed hope that the alliance will help the DoT attain its economic objectives, which, in turn would contribute to the betterment of the country.

    "I hope the new ‘I Love the Philippines, Biyahe Na’ campaign will deliver the tourism industry to greater heights of growth and to a whole new wealth of wonders," he said.

    Ricky Isla, head of SMART’s product marketing, said the campaign is worth the company’s investment of its time, effort, and finances.

    "This is one way of fulfilling our corporate social responsibility and serving the Filipino community by sharing our resources with the DoT," he added.

    Towards the second and third phases of the campaign, other partners will also launch their complementing domestic promotions in the form of a "Biyahe Na Sale" for Shoemart’s chain of malls; "Biyahe Na Special" for all Jollibee food outlets; as well as a "Biyahe Na "promo for Pfizer, and in all Shell gas stations.

    The DoT reported that six million residents of the Philippines traveled within the country in 2004 while more than 400,000 Filipinos from North America visited local destinations last year.

    http://www.mb.com.ph/MAIN2005022029111.html
  • Wla lng gus2 ko lng lgay sa 1st page itong thread na i2.
  • GrasyapotGrasyapot Member PExer
    eimich wrote:
    :wave: ate Gras. napuyat nga ako kagabi. :lol:

    o asan na itong isa ... mukhang nawawala ah meyet ... bow na sya sa'yo :D

    ate eim ... where are you ... namimiss ko yung ranchada nyo ni meyet :naughty:
  • meyetmeyet ADIKKKK!!! PExer
    up ko lang....
  • pc03pc03 Member ✭✭✭
    ganda tlaga commercial
  • meyetmeyet ADIKKKK!!! PExer
    up hello sa mga adik :wave:
  • eimicheimich Foxy Lady PExer
    meyet wrote:
    i love eimich :rotfl:

    pinilit lang namin si regine magpost sa baba nyan, joke!


    wahahaha. ok_pukpok.gif

    :rotfl:

    pinilit lang talaga si regine. pilit yung ngiti eh. :lol:

    biyahetayo2_adik.jpg
  • eimicheimich Foxy Lady PExer
    Grasyapot wrote:
    o asan na itong isa ... mukhang nawawala ah meyet ... bow na sya sa'yo :D

    ate eim ... where are you ... namimiss ko yung ranchada nyo ni meyet :naughty:

    :wave: ate gras.

    napunta kasi ako sa isang lugar na malayo sa kabihasnan. sowi kung nalungkot kayo, kasi wala ako, wahahaha.
  • eimicheimich Foxy Lady PExer
    :note:

    shine, shiiiiiiiiiiiiiiinnnnnneeeee

    :note:
  • eimicheimich Foxy Lady PExer
    :bop: di pa ako nakakabili ng shine cd-lite. :mecry:
  • eimicheimich Foxy Lady PExer
    sa inq7.net, may minibanner si regine which when clicked, will redirect you to yahoo shopping. :lol:

    inq7120x60.gif
  • meyetmeyet ADIKKKK!!! PExer
    ano ba ibig sabihin ng cd-lite pala??

    cd single ? :lol:

    uy nagbalik na ang antipatika
  • pollywogpollywog ...just because ✭✭✭
    I find the new Biyahe Tayo commercial cheap! Mas maganda yung dating Biyahe Tayo-all-star cast, parang "We Are The World" and dating! Mas inviting, lalo na yung ending where Lea Salonga uttered the 'halika, biyahe tayo.....' in a very accommodating way.

    Now, with Regine 'shreiking'(as usual!) this new Biyahe Tayo, it goes pfffffft! Para tuloy nakakatakot puntahan ang Pilipinas! Sigawan ka ba naman ng "BIYAHE TAYOOOOO!"

    OK now, Regine die-hard fans can crucify me!
  • eimicheimich Foxy Lady PExer
    Go travel, DoT urges Filipino tourists

    Posted 01:58am (Mla time) Feb 20, 2005
    By Jerome Aning
    Inquirer News Service

    I LOVE the Philippines... Biyahe Na! The Department of Tourism (DoT) has launched its latest marketing catch phrase, directed in particular at domestic tourists and travelers from North America.

    Tourism Secretary Joseph Ace Durano said the slogan was in line with the department's new market-specific promotion approach, designed to follow up on the awareness created by the "Wow Philippines" and "Biyahe Tayo" programs of his predecessors.

    Last year, Durano said, six million Philippine residents traveled within the country.

    Another 400,000 people, mostly expatriates, returning migrant workers and United States-based Filipino-Americans, traveled to the Philippines.

    The DoT hopes to top these figures with the new marketing approach.

    "When we were trying to come up with the concept, it came out that the best way to trigger and activate this market is by inspiring their sense of love and pride for the country," Durano explained during the launching at Westin Plaza hotel last Friday.

    "There is no better way to express this love and pride than by saying 'I love the Philippines,'" he said.

    But rekindling and inspiring a sense of pride and love was not enough, Durano said.

    "We have to inspire them to act as well. So our message is: If you love your country, and if you want to go on a vacation, have your vacation here in the Philippines. If you love the Philippines, be a tourist in the Philippines," he said.

    This was how "Biyahe Tayo" (Let's travel), which denoted a mere invitation, became "Biyahe Na" (Go, travel), which is a call to act, he said.

    Pop singer Regine Velasquez, who will be the face and voice of the campaign, sang the revised theme song "Biyahe Tayo" for broadcast ads at the launch.

    Velasquez's face will also appear in the campaign's print ads, posters and flyers.

    In her spiel, Velasquez said she was honored and happy to be chosen as an endorser of tourist destinations in the Philippines.

    The singer said that she has yet to visit all of the country's famous tourist spots. She said a boost in tourism would mean more jobs for Filipinos.

    She laughingly recounted a visit to Palawan province, where she was approached right at the airport by people selling islets, and a trip to Zamboanga during which she was mobbed by peddlers of pearls.


    The advertising drive is being spearheaded, at no cost to the government, by the cell phone company, Smart Communications Inc.

    Durano said other corporations like Jollibee, Shell Phil., Shoemart and Pfizer, would be launching similar tourism promotion programs in partnership with the DoT.

    The campaign is to be done in three phases, with destinations and fiestas being promoted in the summer, food and shopping during the rainy months, and people and culture during the holiday season.

    Durano earlier approved $4.5 million worth of market-specific tourism promotion campaigns for the other principal tourist markets of Japan, South Korea and China.

    The slogan "Feel the Islands" will be used for the Korean tourist market.

    Advertising that packages the Philippines as "Premium Resort Islands" will target Japan as the Japanese are said to be drawn by images suggested by the words "resort" and "islands."

    Since the Chinese also use the word "wow" as an expression of awe, the "Wow Philippines" theme will be retained for that market.

    The DoT aims to attract in 2005 at least 70,000 out of the estimated 20 million Chinese who travel outside their country annually.
  • meyetmeyet ADIKKKK!!! PExer
    you make me SHIINNNEEEEEEEEEEEEEEEEEEEEE :lol:
  • meyetmeyet ADIKKKK!!! PExer
    pollywog wrote:
    I find the new Biyahe Tayo commercial cheap! Mas maganda yung dating Biyahe Tayo-all-star cast, parang "We Are The World" and dating! Mas inviting, lalo na yung ending where Lea Salonga uttered the 'halika, biyahe tayo.....' in a very accommodating way.

    Now, with Regine 'shreiking'(as usual!) this new Biyahe Tayo, it goes pfffffft! Para tuloy nakakatakot puntahan ang Pilipinas! Sigawan ka ba naman ng "BIYAHE TAYOOOOO!"

    OK now, Regine die-hard fans can crucify me!

    mas gusto ko yung sumigaw ng proud na pumunta sa pilipinas kesa naman ung sobrang nakakaantok na nagiimbita "biyahe tayo :yawn: "

    just get the hell out of this thread

    BIYAHE TAYOOOO!!!!!!
  • eimicheimich Foxy Lady PExer
    uy, may bitter much. :lol: (gaya ba meyet?)
  • meyetmeyet ADIKKKK!!! PExer
    nakabalik ka na ba sa white sand beach ng boracay.....

    GO REGINE!!!!
  • meyetmeyet ADIKKKK!!! PExer
    eimich wrote:
    uy, may bitter much. :lol: (gaya ba meyet?)

    anong gaya :lol:? me tama ka nanaman?

    bayaan mo na yan nanggugulo din yan sa thread ni sarah nun :rolleyes:
This discussion has been closed.