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Place (Location) | Marketing 4P

lovezoelovezoe PEx Influencer ⭐⭐⭐
The Marketing Four Ps Model

Product – The first of the Four Ps of marketing is product. A product can be either a tangible good or an intangible service that fulfills a need or want of consumers. Whether you sell custom pallets and wood products or provide luxury accommodations, it’s imperative that you have a clear grasp of exactly what your product is and what makes it unique before you can successfully market it.

Price – Once a concrete understanding of the product offering is established we can start making some pricing decisions. Price determinations will impact profit margins, supply, demand and marketing strategy. Similar (in concept) products and brands may need to be positioned differently based on varying price points, while price elasticity considerations may influence our next two Ps.

Promotion – We’ve got a product and a price now it’s time to promote it. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly maximize return on investment.

Place – Often you will hear marketers saying that marketing is about putting the right product, at the right price, at the right place, at the right time. It’s critical then, to evaluate what the ideal locations are to convert potential clients into actual clients. Today, even in situations where the actual transaction doesn’t happen on the web, the initial place potential clients are engaged and converted is online.



  • generally for SM, and many other malls for that matter, you may begin by presenting a Letter of Intent to its Leasing Office.

    please consider this matter, however:

    normally, for even for some franchise giants, it is only the mother company (franchisor) that rents in malls, especially at SM, due to high lease rates.

    reason = in order to derive goodwill or continually establish itself as a dependable brand, product or company.

    this posturing is expected to redound to the benefit of franchisees and setups outside and in the smaller malls where the bulk of the sales and profits are or might be better achieved.

    having said the foregoing, maybe you can ask whether or not your franchisor has SM Mall shop representation.

    if none, you could search such franchisor for their specific reasons and relate the response that you will get to your decision to establish at SM.
  • lovezoelovezoe PEx Influencer ⭐⭐⭐
    thank you perkins.
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