Sample Advertising Quotes on Friendster.com

We would like to present two cases for sample quotations:

• A women's fast moving consumer good (FMCG)
• A niche high-end video game title.

QUOTE 1: WOMEN'S FMCG

The FMCG would like to target women ages 18-28.

Friendster returns the following information:

• Friendster PH accounts who are F, ages 18-28: 2.37 million
• Unique visitors per month who fit the target market: 2.02 million

Friendster next runs a budget projection for various budget sizes based on a particular ad product:

For the 728x90 Leaderboard:

• P100,000.00 buys 1.66 million impressions. 70% of the target market will see the ad once per month.
• P450,000.00 buys 8.33 million impressions. 100% of the target market will see the ad 4.1 times.
• P1.2 million buys 24.69 million impressions. 100% of the target market will see the ad 12.22 times.

QUOTE 2: MEN'S VIDEO GAME TITLE

The video game company would like to target males ages 18-24, who are gamers.

• Friendster PH accounts who are M, ages 18-24, who are within the gamer subset: 79,200
• Unique visitors per month who fit the target market: 67,320

Friendster next runs a budget projection for various budget sizes based on a particular ad product:

For the 300x250 Rectangle:

• P100,000.00 buys 1 million impressions. 100% of the target market will see the ad 14.8 times
• P250,000.00 buys 3.08 million impressions. 100% of the target market will see the ad 45 times.

NEXT: Sample Designs - 300x250 Rectangle