Friendster.com: Nakararami Sila Dito!
THERE are in excess of 4.5 million individuals located in the Philippines who are registered members of Friendster. Of these, roughly 85% (3.8 million) check their profiles at least once per month, and many log-in to Friendster about thrice a week.
In terms of page views, Friendster generates a staggering one billion page views in the Philippines alone. This represents about 4 times more than the collective traffic of every Pinoy news site, message board, and blog.
BREAKDOWN BY GENDER
Following is a breakdown by gender of the Friendster population in the Philippines:
| |
%age of Total
Population |
# of Friendster
account holders |
Average Monthly Visitors |
| MALE |
44% |
1.98 million |
1.68 million |
| FEMALE |
66% |
2.97 million |
2.52 million |
|
The female majority can be attributed to the fact that girls tend to spend more time interacting and socializing online.
BREAKDOWN BY AGE
Following is a breakdown by age of the Friendster population in the Philippines:
| |
%age of Total
Population |
# of Friendster
account holders |
Average Monthly Visitors |
| 16-17 |
11% |
495,000 |
385,000 |
| 18-20 |
36% |
1.62 million |
1.26 million |
| 21-24 |
31% |
1.4 million |
1.09 million |
| 25-29 |
13% |
585,000 |
455,000 |
| 30-34 |
4% |
180,000 |
140,000 |
| 35-39 |
1% |
45,000 |
35,000 |
| 40-48 |
1% |
45,000 |
35,000 |
| 49+ |
4% |
180,000 |
140,000 |
|
In short, Friendster has the sheer viewership to rival most Pinoy cable channels, several newspapers, and an entire publishing arm of a media conglomerate.
NEXT: Targeted Advertising Opportunities on Friendster.com
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