The Phenomenon that is ‘Be Careful With My Heart’
By Kristhoff Cagape on March 6, 2013
When in Manila, noontime viewing has never been the same since ‘Sir Chief” (Richard Yap) and ‘Maya’ (Jodie Sta. Maria) of ‘Be Careful with My Heart’ hit our TV screens and swoon us over their charming chemistry! They have truly revolutionized our TV viewing experience. This cute love story of a housekeeper who’s been crushing over his boss has dominated the hearts of the many and exploded into an unprecedented massive phenomenon!
During the show’s recent presscon in ABS-CBN, Jodie Sta. Maria and Richard Yap have expressed how overwhelming the support is that’s been pouring in for the show. “Nakakatuwa na maraming naiinspire. At naiinsipire din kami na bigyan sila ng mas maraming kilig moments tuwing umaga,” Jodie commented. “Overwhelmed kami sa support. It makes us happy to see them happy. It gives us a better reason to do a better show,” Richard added.
The two lead stars never expected that the show will received such an astounding support and recognition. The daytime teleserye enjoyed high TV ratings nationwide that are comparable to primetime shows. Its soundtrack scored a gold status. Also, the show has become a daily hot topic on social networking sites like Twitter and Facebook. The show is the most viewed program as well on the video-on-demand site iWantTV with more than 25 million page views. It also gained 3.2 million page views as of January 2013 in the ‘The Filipino Channel” (TFC). It was also listed as one of the finalists in the prestigious New York Festivals.
On what they think is the reason why the show has hit big, Jodie said, “With the other series, karamihan heavy drama. So I think the viewers also wanted something new from ABS-CBN. Habang nagflood ang television ng heavy drama, dumating ang isang serye na binigyan ang mga tao ng kilig at katatawanan.” Richard, popularly known as “Sir Chief” commented, “I think it is the product itself. I think we’ve come out with a story that’s very sincere, full of love and inspiration. The sincerity of the story itself draws the viewers.”
Moreover, it’s not only the fresh concept or the cute love story that draws many folks to this show. This TV series is such a feel-good one that it radiates the necessary vabriance and positivity that the viewers need. Aside from optimism, it is commendable how the show radiates good values that people can learn from. Jodie herself learns a lots from her role, “I am learning a lot from my character. I am inspired by her. Happy po ako na gumanap sa role ni Maya dela Rosa.”
‘Be Careful My Heart’ has also secured Richard Yap’s name in the roster of the most popular show business actors today, though he never foreseen that he will be as famous as he is today. “I thought ‘Binondo Girl’ (his former teleserye) was a one time thing. It took some convincing to continue on this path.” Now that he is the famous “Sir Chief”, the actor still remains the person that he is before, “It doesn’t really affect me. I just try to do my best. I don’t take it all in because those things disappear.”
This year, to give back and to be closer to all of the Filipinos who have supported them and the show, Richard, Jodie and the whole team of ‘BCWMH’ will be on a world tour! The cast will fly to the Middle East in March, USA and Canada in May, Europe in August, and Japan in November.
“Be Careful with My Heart” has truly captured the hearts of the many Filipinos here and around the globe. It has truly spark a new kind of movement in the local entertainment scene. As they reap all the successes, the cast is very thankful for the outpouring support and promises that they will continually make us fall head over heels on TV or in their soon-to-be world tour!