Emma Watson, Jason Segel Join Seth Rogen's 'The End Of The World'
Emma Watson, Jason Segel and David Krumholtz have joined the fast-growing cast of "The End of the World," Seth Rogen's apocalypse comedy that already features James Franco, Jonah Hill, Danny McBride, Jay Baruchel, Craig Robinson and maybe even Rihanna. Per THR, like those actors, Watson, Segel and Krumholtz will play variations of themselves in the new film. (According to Variety, Michael Cera might join up as well.)
Based on the short "Jay And Seth Vs. The Apocalypse," "End of the World" is about what happens to some of your favorite Hollywood celebrities when the apocalypse strikes. The action will reportedly take place during a party at James Franco's apartment, which could account for why stars like Watson and Rihanna would be hanging out with Team Apatow during end times. Cheekily, THR claims that not all the famous faces will "make it out alive," which jibes with what co-star Baruchel said to io9 back in January of 2010: