OSCARS 2013: The Road Towards it!

[_Bahay_Kubo_]

I do hope they consider LA Live.

i am thinking that the Nokia Theatre and the rest of the L.A. Live complex in Downtown L.A. will be the next home of the Oscars. it's hard to say no to AEG's marketing might.

when the Oscars leaves Hollywood for Downtown, virtually every major award-giving body in the U.S. except for the Tony Awards, the awards ceremony of which is still being held in New York City, "resides" in the Downtown L.A. area:

Oscars and Emmys: Nokia Theatre
Grammys: Staples Center

[hydrangea]

i am thinking that the Nokia Theatre and the rest of the L.A. Live complex in Downtown L.A. will be the next home of the Oscars. it's hard to say no to AEG's marketing might.

when the Oscars leaves Hollywood for Downtown, virtually every major award-giving body in the U.S. except for the Tony Awards, the awards ceremony of which is still being held in New York City, "resides" in the Downtown L.A. area:

Oscars and Emmys: Nokia Theatre
Grammys: Staples Center

Looking at it, L.A. Live provides the Marketing Muscle and the a superb venue, though I won't blame the Academy if they opt to stay with the former Kodak Theatre, for sentimental reasons. Primarily, since it is Hollywood.

[_Bahay_Kubo_]

Looking at it, L.A. Live provides the Marketing Muscle and the a superb venue, though I won't blame the Academy if they opt to stay with the former Kodak Theatre, for sentimental reasons. Primarily, since it is Hollywood.

that is exactly why Hollywood district and business leaders are doing their best to retain the Academy in Hollywood. Hollywood is synonymous with the film industry and the film industry's main honors are being granted by the Academy. the Academy also brings in so much income into that part of Hollywood, which will suffer a lot should the Oscars move downtown to L.A. Live.

perhaps the CIM Group, the entity that runs the venue formerly called Kodak Theatre, and Hollywood's leaders will do their best to make the Academy stay in Hollywood. it will be an extremely difficult fight for them as they have to compete with the financial and marketing muscle of AEG and the fact that the venue formerly called Kodak Theatre got into trouble because Kodak suddenly had to drop out of the deal due to the company facing bankruptcy.

[_Bahay_Kubo_]

Kodak - and film- saying goodbye to the Oscars
By RYAN NAKASHIMA, AP Business Writer – 3 days ago


LOS ANGELES (AP) — Each year at the Oscars ceremony, Hollywood says goodbye to stars and filmmakers who've died. This year, the award show will bid adieu to the Kodak Theatre.

Just a decade ago, the glamorous 3,300-seat venue was touted as the Oscars' first permanent home, but the 131-year-old Eastman Kodak Co. has forfeited its sponsorship of the venue as it struggles with bankruptcy.

The move symbolizes Kodak's fading star power in Hollywood. Although seven of the nine "Best Picture" nominees were shot on Kodak film, the industry's increasing use of digital editing and projection has ravaged the company's printing business.

About half of the world's commercial screens now show movies from digital projectors, and by some estimates, film reels will soon be a thing of the past.

"35-millimeter is coming to the end of its life," said David Hancock, head of film and cinema for research firm IHS Screen Digest. "In four years' time there will be no film printing business."

Kodak film has long been a favorite of cinematographers. But more and more movies are shot using digital cameras, and the notion of a "cutting-room floor" littered with celluloid scraps has given way to studios with computerized tools such as Avid Technology Inc.'s Avid DS and Apple Inc.'s Final Cut Pro.

At their peak, motion pictures accounted for more than 12 billion feet of film processing each year, enough to reach the moon and back five times, according to IHS. This year, IHS predicts film processing will shrink to about 4 billion feet as an increasing number of theaters receive their "films" by satellite or via hard drives delivered by courier.

"We no longer ship (film) to most theaters," Philippe Dauman, chief executive of Paramount Pictures owner Viacom Inc., told a conference last month. "We have helped them implement digital distribution so we don't have to make so many prints."

The billions of dollars that major studios save on film — and its costly ingredient, silver — has resulted in revenue declines for the Kodak division that once accounted for the vast majority of the company's overall revenue.

In the first half of 2011, revenue from the division that makes motion picture stock film was $763 million, about half the $1.57 billion it posted in the same period in 2008.

Film printing volume was crucial to Kodak. Although it takes about 1 million feet to shoot a feature film, studios need about 100 million feet to print enough copies for the widest of North American releases.

Kodak sees its future in commercial imaging devices and printing. Still, the motion picture business is significant, accounting for somewhere under a quarter of its revenues. The company filed for Chapter 11 bankruptcy in January with $6.7 billion in debt.

Kodak is unable to afford the marketing boost the Oscars once gave it.

Last week, a bankruptcy court judge approved its early exit from a 20-year naming rights deal it signed with Kodak Theatre owner CIM Group in 1999. As a result, Kodak won't have to pay the $3.6 million annual naming fee.

The Kodak Theatre, which was custom-built for the awards show and first played host to the ceremony in 2002, will be described to millions of viewers on Sunday simply as the "Hollywood & Highland Center."

The judge's decision came too late to remove the signs outside, which may cast a sense of gloom over an industry already rocked by technological change.

"I think everyone looks at Kodak's name coming off the theater with a degree of sadness mixed with respect," said Chris McGurk, chief executive of Cinedigm Digital Cinema Corp., which installs digital projectors for thousands of movie screens and is getting into the business of putting live video feeds into theaters. "It's just that the tide has shifted. The digital rollout is moving great guns. It's unfortunate that the great companies that helped build the film business can't all be part of it going forward."

The Academy of Motion Pictures Arts and Sciences, which declined to comment for this story, is reportedly considering a move to a different venue.

The Academy won't suffer financially from the unpaid fee, since it doesn't have a direct relationship with Kodak and most of its $100 million annual budget comes from licensing the Oscar ceremony's broadcast, according to Moody's Investors Service. The Academy leases the space from CIM Group.

It's not as if Kodak didn't see the digital future coming. Last October, Kodak licensed its patented laser projection technology to Imax Corp. to allow digital projectors to work in domes and other huge theaters that were once reserved for film.

Even if its name is gone from the Oscars, Kodak will still be a part of filmmaking, as long as Academy voters continue to pick movies with that rich, grainy "film look." Kodak stock film was used to shoot Oscar-nominated movies such as "War Horse," ''The Tree of Life," and "The Help," even though the captured images were converted for digital editing and delivery.

Mark Graziano, senior vice president of post-production at "War Horse" maker DreamWorks Studios, said the end of the sponsorship serves as a reminder of the "lost art" of film production, and of the workers who once had titles like "negative cutter." It used to take two weeks, for example, just to prepare a rough cut for studio executives to view in screening rooms. The process is nearly instantaneous now.

"It makes you nostalgic for the days when we only worked with 35-millimeter film," Graziano said, noting that film still has a place at many studios. "You look at many filmmakers that swear by film capture, their movies always look gorgeous. It's hard to turn your back on that."

[pruedish]

Gangster Squad din. Yun daw panlaban ng WB kaya October ang release date.

Cast: Sean Penn, Ryan Gosling, Emma Stone, Josh Brolin, Nick Nolte, Giovanni Ribisi

[mikomouse]

Harvey Weinstein's upcoming 2012 films. ALAM NA!

Django Unchained
Bachelorette
The Silver Linings Playbook
The Wettest County
The Master

[mikomouse]

I hope they aren't considering Staples Center as one. Pang-concert, like the Grammy's lang talaga. And, yes the Oscars is very intimate so its just right naman that the setting is intimate too. Staples is humungous. Okay na rin ang Nokia Theater.

[JENSIE_G]

Harvey Weinstein's upcoming 2012 films. ALAM NA!

Django Unchained
Bachelorette
The Silver Linings Playbook
The Wettest County
The Master

Thanks for this!!!

Mukhang strong ang Django Unchained and The Master.
Let's see ...

[hydrangea]

Harvey Weinstein's upcoming 2012 films. ALAM NA!

Django Unchained
Bachelorette
The Silver Linings Playbook
The Wettest County
The Master

Interesting... Campaign, here we go!

[jingdalagan]

^ but when the Oscars does move to the Nokia Theatre in Downtown L.A., it will "abandon" Hollywood, the place where the venue formerly known as Kodak Theatre served as home for ten years, once more. even the AMPAS Museum might move out of Hollywood should AEG wins the bid for the Oscars and bring the awards ceremony to the Nokia Theatre and the rest of the L.A. Live complex in Downtown L.A.


-- interior, Nokia Theatre, L.A. Live, Los Angeles, CA.

ever since i saw how the Nokia Theater looked like in Idol Season 9, i fell in love with it. so good move

[hydrangea]

ever since i saw how the Nokia Theater looked like in Idol Season 9, i fell in love with it. so good move

The Kodak's interior has more character than the Nokia, heck even the exterior.



But in terms of marketing mileage, moving to Nokia seems to be the best option for the Academy.

[rej_miller18]

The Oscar results made me curious of the movie "The Artist."

Been reading lotsa good reviews of the film here in PEX. For a silent movie shot in black and white, that's gotta be something.

[C.I.C.C.I]

OSCARS 2013: From "the Dark Knight Rises to The Great Gatsby

[jayjay09]

OSCARS 2013: From "the Dark Knight Rises to The Great Gatsby

Great article. I'm already rooting for Amy Adams for next year's ceremony. I believe in that woman despite being compared to Julianne Moore who is said to be an actress that will never win an Oscars because she's always second best.

She'll appear in The Masters and just heard about Trouble with the Curve. Kala ko pa naman di na ulit aarte si Clint Eastwood.

Oh and can't wait to watch the Bin Laden movie.

[jingdalagan]

^ suddenly reminded me of a blog entry that referred to Marlene Dietrich as the greatest actress to have never won an Oscar (either the Academy didn't like her or minalas lang siyang maging contemporary ni Katherine Hepburn)

[toby21]

ever since i saw how the Nokia Theater looked like in Idol Season 9, i fell in love with it. so good move

And Peoples Choice!

Irereplay ba to sa Dos? Darn I missed it!

[jingdalagan]

it's okay, i missed it too. and looking back, parang wala naman akong gaanong na-miss. at least enjoy ulit-ulit ang mga speech nina Meryll Streep at Jean Dujardin

[forg]

And Peoples Choice!

Irereplay ba to sa Dos? Darn I missed it!

This Sunday pa replay

[ashyzup]

Movies with Oscar best picture chances that I am most excited for:

1. Les Mesirables - the world will finally know why Hugh Jackman won a Tony for best actor in a musical.
2. The Dark Knight Rises - Nolan and Batman = Win!
3. Django Unchained - It's Tarantino directing a bad *** cast with Leonardo DiCaprio playing as the bad guy, enough said.
4. The Hobbit - I liked the book better than the LOTR trilogy.
5. Brave - Let's see if Pixar can return to top form after the disappointment that is Cars 2.

[mikomouse]

This Sunday pa replay

Wow! Compelete ang pins mo forg!

Sayang I didn't get to do the Grammy Pool!