OSCAR SPOT NOW CALLED HOLLYWOOD & HIGHLAND CENTER, NO LONGER KODAK THEATRE
By WIRE SERVICES
Story Created: Feb 26, 2012 at 1:17 PM PST
Story Updated: Feb 26, 2012 at 1:21 PM PST
HOLLYWOOD — Sunday night's 84th Academy Awards ceremony will not be held at the Kodak Theatre — thanks to the photography company's bankruptcy troubles and request to have its name stripped from the building — so the venue will instead be referred to during the ceremony as the Hollywood & Highland Center.
"It will be live from the Hollywood & Highland Center in Hollywood, California," Tom Sherak, president of the Academy of Motion Picture Arts and Sciences, told ABC7. "That's what the landlord has asked us to do and we're going to do it."
Kodak received approval from a federal judge to have its name removed from the theater and end its annual naming-rights payments of nearly $4 million.
Sherak said that with Kodak no longer associated with the theater, its landlord at the center, CIM Group, requested that the Oscar ceremony's venue be referred to as Hollywood & Highland Center.
Some of the Kodak signs outside the theater have been covered.
Where the Oscars will be held next year is still a mystery. The Academy opted in December not to renew its agreement to hold the show at the center. The Academy could, however, strike a new deal with CIM Group to remain at the location, or it could try to negotiate with another venue, such as the Nokia Theatre in downtown Los Angeles.