After many stops and starts, writer Josh Whedon and director Drew Godard’s “The Cabin and the Woods” has finally struck a distribution deal with Lionsgate, which is releasing the horror flick theatrically April 13, 2012. Today begins the marketing campaign with this psychedelic teaser poster, and frankly, we’re blown away here at TFI. The wait was worth it.
A cabin hangs mid-air surrounded by foggy forest – an eye-catching, abstract visual. But what’s more, it’s in the form of a massive Rubix cube, suggesting a mind-games style horror flick along the lines of “Saw” meets “Cabin Fever.” Compounding the enigma, the tagline, “you think you know the story,” not only teases the film’s premise, but also the mystery surrounding its premise, which is being described vaguely as “a group of friends go to a cabin and things go bad” (AICN). Like every other horror poster now, it comes complete with scratched-wax marks, and yet, perhaps because of the wooded setting, the overused visual device works better here than ever before. I can’t wait for more from this campaign, which, thanks to Lionsgate, is now, like the titular cabin, officially airborne. Know the story on April 13, 2012.
Source: Ain’t It Cool News[/B