Originally Posted by
curiouser
Wala ako masyadong kilalang IE, so I can't speak for them.
As for BS BA, it's a generic management course that exposes you to a wide range of corporate fields (typically of a multinational bent) from which you can choose a career. These include:
1 - Marketing. Most UP BS BA graduates pursue this career path. This is about formulating the overall strategy to ensure that your product/service is part of the consideration set when making decisions. Think Brand Management. You'll be the one who will determine a part of/the overall strategy of a brand (e.g. Safeguard, Close Up, etc.).
2 - Sales - This is about ensuring that you are able to implement strategies and provide sufficient opportunities and outlets for your product/service to reach your customers. These are the people who either directly talk to customers, or handle distributors who make sure your products reach your customers (e.g. suppliers for supermarkets, etc.).
3 - Advertising/Public Relations -This is about executing the marketing vision in a form/medium that enables it to reach its target customer base. This is the most creative of the fields, as this involves translating an idea into a tangible form. (e.g. print, radio, TV ads, or promo events in malls, etc.)
4 - Finance/Management Accounting - This is about managing the overall performance of the entity in terms of cash and financial measures. This also involves analyzing the impact of management decisions on the profit generated by the business.
5 - Treasury - This is about the optimal management of cash in a company, including managing the relationship with banks, suppliers, and customers, to make sure the company is making the most use of its cash, and is earning from any investments it may be making.
6 - IT - It may be argued that IT is a technical field, but there are BS BA graduates in the IT field who benefit from their ability to understand how a business works, and using this to supplement any technical training they may have had in applications to support the business.
7 - Operations/Logistics - This is also another technical field, and usually (but not always), the part of the business where Industrial Engineers work. This is the actual management of the items that lead to the output/product/service that will be sold by the company, such as supervising plants, supply chain management, and their maintenance. BS BA graduates may not have enough the technical expertise to go into the details, but are provided a few units to understand this part of the process.
8 - Human Resources. Recruiting, take care of, and retaining people for the business.
There will always be a lot of opportunities for an outstanding graduate of any course. But, I agree, a UP BS BA degree is too generic (not specialized enough) that can be an edge when applying abroad without experience. But, it gives you the flexibility to choose a field that you can find a fulfilling career, instead of being too specialized from the onset (and there's nothing wrong with that anyway). Given the right experience, this can be your ticket abroad.
That said, I'm also not sure an IE degree (without experience) is an advantage over a BS BA degree when applying abroad, because it is also a very generic engineering course. I would think that a specialization (civil, mechanical, chemical, etc.) would help engineers to find jobs abroad. But, I'm not an engineer, so I don't have any personal experience in this regard.
I hope this helped.
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