ang dami palang threatened by tv5. they have good reasons to be.
in just 2 years tv5 has made a dent in the armors of the 2 big networks. gma and abs experienced reduction in advertising revenues this year compared to last year while tv5 raised its total revenues.
tv5 is still in the red because this is still the period of spending. it has to invest a lot in capex. in any business, there's gestation period. you invest first before realizing profit.
regarding industry leadership, depende ito sa goals ng company. it could climb to the top slowly or it could fasttrack its growth in market share. in this case it has to invest more. ito ata ang gusto ni mvp na goal, be number 1 the shortest time possible. that's why tv5 is investing a lot.
regarding naman sa brand strategy, tv5 wants to gain respectability and acceptability the fastest way. this is by getting real stars that could give glitter to the brand name. regardless of ratings, nora, lorna, sharon, aga, gabby, vic, joey, willie, etc. are still the biggest stars that shine the brightest in this industry.