I believe that's the whole purpose behind this move.To ensure that SMART will prevent their competitors from getting added mileage at the venue. Of course, nothing will stop GLOBE from advertising in events to be held at the Araneta Coliseum, but they have to contend with the imposing SMART logo that's imprinted in the venue halls, corridors and courtside.
It's also a realignment of forces. When the SM Arena opens next year, expect San Miguel to try and link up with the Sy family on this. The connection is not just business, it also goes into basketball. Bobby Parks is part of the bench at NU, he's also an assistant coach at Petron. There's no denying that the real prize in the Bobby Parks sweepstakes is his son Ray-Ray. This is the same tug-o-war being experienced for Junmar Fajardo.