VILMA SANTOS: The Quintessential Icon with A Midas Touch. Thread 42
Vilma Santos - what's in a name? A thousand words seem not enough to describe the Star and Queen for all Seasons for she's not just a gem in the Philippine movie industry but a treasure in public service and a beautiful and effective product endorser as well.
We all know that actresses with superior caliber just don't come out of woodwork. Ate Vi has been in showbiz since she was 9 who blossomed into a teen-aged heartthrob and eventually, into a more serious, daring and bolder actress. Her stellar performance in Burlesk Queen won her the viewers' admiration and the critics' nod for best actress recognitions. To top it all off, she became a threat to her rival and the rest of her peers in the motion picture arena. A long list of critically-acclaimed movies ensued, some of which were Rubia Servios, Pagputi ng Uwak, Pagitim ng Tagak, Miss X, Karma, Relasyon, Sr. Stella L, Adultery, Tagos ng Dugo, Imortal, Pahiram ng Isang Umaga, Dolzura Cortez Story, Bata, Bata, Paano Ka Ginawa?, Dekada '70 and many many more. Yes, Ate Vi became the most sought-after actress not only because of her award-winning acting skills and talent but for*her box office appeal as well. The holder of 4 Grand Slam winnings, the Star For All seasons is, undoubtedly, the Best Actress of All Time and her 2005 Gawad Plaridel Award says it all. Presently at the apex of her career, suffice it to say that the prestigious National Artist trophy is just a stone's throw away from the movie icon and thespian, Vilma Santos.
Gifted with mestiza looks, beauty and flawless skin, such assets proved very utile and marketable for Ate Vi in yet another endeavor - product endorsements. *She has a smile that lights up and give life to the small and big screens alike. She was, for many years, the Eskinol Girl who dominated the world of beauty secrets and was instrumental in this product's skyrocketing sales. Nestle's Bear Brand milk also enlisted Ate Vi's services which coincidentally collaborated with her HEARTS program. Gov. Vi's H of her beneficial HEARTS project stands for Health which advocates good nutrition that promotes good education and well-being. *As Ate Vi would say: Not just one but two glasses a day. Being a hands-on public servant is no peaches and cream for Gov. Vi. Surely, it comes with headaches, and I mean literally. Ponstan SF relieves all that and what a realistic way to effectively endorse this equally effective pain relieving medicine. Many more products like Breeze, Lux, Lucky Me Noodles, Smart, Globe, Ariel, Cherifer, Glad, Vaseline Shampoo and so forth were successfully endorsed by Ate Vi *and what makes her a credible spokesperson is that she patronizes them herself and whatever she communicates to the buying public comes from her heart. At age 57, Ate Vi still surprises us with her beautiful face "on the air".... her convincing power unyielding as ever.
The Star for All Seasons took a quantum leap when she entered her husband's world of politics. The first female mayor of Lipa City she won - hands down - 3 terms in a row. And what a wondrous treat to the Batanguenos when Ate Vi yet became the first female governor of the province, now on her second term. Batangas is the center of envy nationwide because of their hands-on governor who's been the most awarded public servant for her outstanding contributions to health, education, agriculture, roads, tourism and security in the barako province. Her constituents continue to reap the rewards under her governance as many industries came into existence, thus, more job opportunities. Thanks to Gov. Vi's influential, trustworthy and altruistic demeanor and nature.
Baby Vi, Ate Vi, Gov. Vi, Queen Vi....whichever way we may address her. In our hearts, she'll always be the woman for all seasons and reasons - a genuine artist, an effective endorser and a highly esteemed politician, not to forget - an ideal daughter, sibling, wife, mother and a friend. Truthfully, noone will ever come close to Vilma's stature as the "greatest" in every endeavor she undertakes for just like Midas, the mere touch of Vilma Santos turns everything into gold.
Need I say more?