nagstart na 3rd quarter at konti pa din ang commercial sa gma7.
ANO NA NAMANG PALUSOT GAGAWIN NI FELIPE GOZON???
PALUSOT NUNG 1ST QUARTER 2010
He said he expected big advertisers that held back their spending in the first quarter of the year
due to political ad placements to make a big comeback in the second and third quarters.
-Felipe Gozon (May 20, 2010)
***
GMA-7 books P1.85-b sales from political ads
by Jenniffer B. Austria
GMA Network Inc., the second- biggest broadcasting company in the Philippines, booked P1.85 billion worth of revenues from political advertisements for the period January to May 8 this year, chairman and president Felipe Gozon said Wednesday.
Gozon told a press briefing that the hefty revenues would help the company top the 10-percent profit growth target this year.
He said the higher-than-expected figures in the first quarter of the year would also prompt GMA Network, which airs on free TV Channel 7, a review of this year’s financial targets.
“The actual results greatly exceeded our projects and we can say now we underestimated our net income and revenues targets for 2010,” Gozon said.
He said he expected big advertisers that held back their spending in the first quarter of the year due to political ad placements to make a big comeback in the second and third quarters.
Gozon cited the huge growth in the company’s international businesses, which contributed P235 million in subscription revenues in the first quarter of the year, up 27 percent from P185 million year-on-year.
GMA International, through its two international channels GMA Pinoy TV and GMA Life TV, registered a 19-percent increase in subscriber count to 250,000 as of end-March.
GMA Network reported a net income of P855 million in the first three months of the year, up 71 percent from P501 million on year.
Consolidated revenues in the first quarter amounted to P3.62 billion, up 37 percent from P2.65 billion a year ago, driven by income from political advertisements amounting to P900 million.
“I am satisfied with the network’s performance for the first quarter. Even without the political ads, we would still post modest gains in net income because of our operational efficiencies,” Gozon said.
Advertising minutes grew by just 2.6 percent to 22,400 from 21,826 in the same period last year despite higher revenues, as the company deliberately reduced the free ads it gives to big advertisers.
Share price of GMA Network on Wednesday closed unchanged at P6.80 per share.
TV Patrol Gap 1 Head and Shoulders
Myra Body Lotion
Lactum
Ariel
Motillium
Manila Bulletin
Vaseline Naturals
Cobra
Colt 45
RiteMed
Joy Ultra
Argentina Corned Beef
Olay Age Defying Body Bar Biogesic For Kids
Rejoice 3in1 Bandila
ABS-CBN News
Storyline
24Oras Gap 1 San Mig Light
Globe Super IDD
Bactidol
Nestea Iced Tea
PHILAM Life
Kokokrunch
Fudgee
Centrum Silver
Sunsilk
Manila Beer
TV Patrol Gap 2 Head and Shoulders
Ariel
Cenovis
San Miguel Beer
Baygon
Pampers
Del Monte Carbonara Sauce
Downy
Pantene HFC
Surf Ultra
Milo
Coffemate
KFC Variety Bucket
Vitalac
Tide w/Safeguard
Pantene Total Care Conditioner Sunday's Best: PROBE
Failon Ngayon
24 Oras Gap 2 Colt 45
LG
Solmux
Metro Pacific
Rexona Sports Defense
Biogesic
Charmee
Enfakid A+
RiteMed
Maggi Magic Sarap
Cobra Diva
Queen SeonDok
TV Patrol Gap 3 Vaseline Naturals
Manila Beer
Lactum
Imodium
BayanDSL
Trosyd
Yakult
Chipps Delight
Safeguard
PHARMATON
Zonrox
Nissin SeaFood
Snitch
AXE Twist
Sinutab
Globe Super IDD
PHILAM Life
Great Taste
Tide Dirt Magnets
Money Gram Noah
Agua Bendita
Magkaribal
Rubi
24 Oras Gap 3 Dutchmill
Benadryl AH
Domex
Coffee-Mate
Sun WinnerTxt10
LG Infinia
San Miguel Beer
Lucky Me Enriched Endless Love
Pilyang Kerubin
Total : July 13, 2010
TV Patrol- 50 in 3 Gaps
24 Oras- 29 in 3 Gaps
TV Patrol Gap 1 Head and Shoulders
Myra Body Lotion
Lactum
Ariel
Motillium
Manila Bulletin
Vaseline Naturals
Cobra
Colt 45
RiteMed
Joy Ultra
Argentina Corned Beef
Olay Age Defying Body Bar Biogesic For Kids
Rejoice 3in1 Bandila
ABS-CBN News
Storyline
24Oras Gap 1 San Mig Light
Globe Super IDD
Bactidol
Nestea Iced Tea
PHILAM Life
Kokokrunch
Fudgee
Centrum Silver
Sunsilk
Manila Beer
TV Patrol Gap 2 Head and Shoulders
Ariel
Cenovis
San Miguel Beer
Baygon
Pampers
Del Monte Carbonara Sauce
Downy
Pantene HFC
Surf Ultra
Milo
Coffemate
KFC Variety Bucket
Vitalac
Tide w/Safeguard
Pantene Total Care Conditioner Sunday's Best: PROBE
Failon Ngayon
24 Oras Gap 2 Colt 45
LG
Solmux
Metro Pacific
Rexona Sports Defense
Biogesic
Charmee
Enfakid A+
RiteMed
Maggi Magic Sarap
Cobra Diva
Queen SeonDok
TV Patrol Gap 3 Vaseline Naturals
Manila Beer
Lactum
Imodium
BayanDSL
Trosyd
Yakult
Chipps Delight
Safeguard
PHARMATON
Zonrox
Nissin SeaFood
Snitch
AXE Twist
Sinutab
Globe Super IDD
PHILAM Life
Great Taste
Tide Dirt Magnets
Money Gram Noah
Agua Bendita
Magkaribal
Rubi
24 Oras Gap 3 Dutchmill
Benadryl AH
Domex
Coffee-Mate
Sun WinnerTxt10
LG Infinia
San Miguel Beer
Lucky Me Enriched Endless Love
Pilyang Kerubin
Total : July 13, 2010
TV Patrol- 50 in 3 Gaps
24 Oras- 29 in 3 Gaps
LETSHENG people Rating yan bakit hinde pa rin epektibo------GOZON
Noah jacks up TVC rates!
by: Edgar O. Cruz | STIR Editor in Chief
15 Jul 2010 | 09:50 AM
Piolo Pascual and Zaijan Jaranilla’s Noah is doing very well in advertising placements that ABS-CBN has jacked up its
advertising rates! According to a memorandum, ABS-CBN can’t accommodate all advertisers as it follows the Kapisanan ng mga
Brodkasters ng Pilipinas’ 15 minute advertising time rule for every hour of program time. So bulk advertisers which will place one
spot a day will have guaranteed spots. The so-called scattered group of 40 percent will be aired in a best effort basis, meaning,
can be bumped off the next day or so.
Rosalka Gap 1 Anchor
Argentina Corned Beef
Carefree
Nestle Kokokrunch
Globe Super IDD
UFC Ready Recipe
Olay Age Defying Body Bar
Anlene
Tide Dirt Magnets
Sugus
Pantene HFC
Trudis Liit Gap 1 Love Bug:Exchange Hearts
Laban n g Pinay
Wachamakulit
Startalk Lactum
Sunsilk
Lactum Advanced
Modess
Close Up
Globe Super IDD
Surf Antibacterial
Tiger Energy Biscuit
Vaseline Naturals 2in1
Nescafe' Classic
Rosalka Gap 2
Momay
Magkaribal Head and Shoulders
Tiger Energy Biscuit
Safeguard
Joy Bathroom Tissue
Ariel Antibac
Globe Super IDD
Pantene Total Care Conditioner
Sumo Mini Cookie Sandwich
Anmum Materna
Crispy Fry Midnight Phantom
Trudis Liit Gap 2
Hole in the Wall
Abangan
Survivor Philippines
Art Angel Myra Body Lotion
Clear Ice Cool
Angel Evaporada
McDonald's
Wings
Domex
Neste Iced Tea
Vitalac
Surf Antibacterial
Maggi Magic Sarap
Creamsilk
Rosalka Gap 3
Noah Ariel
Maggi Magic Sarap
Clear Ice Cool
Globe Super IDD
Whisper
Knorr Cube Single
Rejoice 3in1
Argentina Meat Loaf
Anmum Materna Impostor
Panahon Ko To
Trudis Liit Gap 3
Diva
Basahang Ginto
Pilyang Kerubin Milo
Knorr Cube Single
Argentina Corned Beef
Lady's Choice Roastbeef
AVON
Surf Antibacterial
Maxx Orange
Dove
Bearbrand
Sunsilk
Lucky Me Enriched
Trudis Liit Gap 4Langit sa pIling Mo
Jejemom
Sunnyville
Sunsilk
Modess
Nescafe Classic
Globe Super IDD
Myra 400E
Surf Antibacterial
Lactum
Close-Up
RiteMed
Knorr Sinigang Mix
Coffee Mate
Total July 16, 2010 Rosalka-(3:00-3:30) 30 in 3 Gaps Trudis Liit-(3:00-3:50) 43 in 4 Gaps
Last edited by ScareYouOften; Jul 16, 2010 at 04:07 PM.
Impostor Gap 1 Anchor
Homi
Olay
Pizza Hut
Tide w/ Safeguard
Downy 1Banlaw
Lucky Me Enriched
Sugus
Globe Super IDD
Pantene HFC
Vaseline Naturals
Basahang Ginto Gap 1
Party Pilipinas
Spin It Win It
Laban ng Pinay CERELAC
Modess
Enfakid A+
Surf Antibacterial
Biogesic
Knorr Cube Single
Skin So Soft
EO
Nescafe
Sunsilk
Mama Sitas
Impostor Gap 2 Ariel
Chipps Delight
Pantene Total Care Conditioner
Kraft Cheez Whiz
Olay Total Effects
Nestea Iced Tea(?)
Whisper
Natural ASCOF Lagundi
Head and Shoulder Sunday's Best
Basahang Ginto Gap 2
Langit sa Piling Mo
Hole in the Wall
Wachamakulit Lactum
Knorr Sinigang
Lactum
Vaseline Naturals 2in1
Coffee-Mate
Tiger Energy Biscuit
Charmee
Lady's Choice Roastbeef
Nestea Iced Tea
Maggi Magic Sarap
Impostor Gap 3 Noah Globe Super IDD
UFC Ready Recipe
Ariel Antibac
Snitch
Rejoice 3in1
Surewhite
Joy Ultra
TigeR Energy Biscuit
Smart Buddy
Del Monte Carbona Sauce
Safeguard Banana Split
Panahon Ko To
Basahang Ginto Gap 3
Bubble Gang
Claudine C2 Green Leaf
Clear Ice Cool
Bearbrand
Knorr Cube Single
Surf Antibacterial
San Mig Light
Lucky Me Sweet and Spicy
Domex
Milo
Banana Split Gap 1
Suwerte sa Trivia
Vaseline Naturals
Enfamama A+
Argentina Meat Loaf
Charmee
Globe Super IDD
Sunsillk Suwerte sa Trivia
Noah
Basahang Ginto Gap 4
Diva
Wildlife For Sale
Myra Body Lotion
Mogdess
Angel Evaporada
Sunsilk
Knorr Sinigang
Snitch
Close-Up
Nido Fortified
Great Taste
Banana Split Gap 2
Rubi
Coffee-Mate
AXE Twist
Globe Super IDD
Surf ANtibacterial
Snitch
Vaseline Naturals
Modess
Anchor News Patrol
Ceelin
Banana Split Gap 3
Coffee-Mate
Vaseline Naturals 2in1
Sugus
Globe Super IDD
Surf Antibacterial
Sunsilk
Bioderm
Milo Panahon Ko To
Total June 16, 2010 Basahang Ginto (3:50-4:40) 39 in 4 Gaps Impostor (3:30-4:00) 31 in 3 Gaps Banana Split(4:00-4:40) 23 in 3 Gaps
Panahon Ko T Gap 1 Palmolive Naturals Intensive Moisture
Safeguard
Quake Overload
Head and Shoulders
Ariel Antibac
Colgate Plax Ice
Clear Ice Cool
Tide Dirt Magnets
Pantene Total Care Conditioner Midnight Phantom
Twist and Shout
Noah
Yes Weekend
Wachamakulit Gap 1 Argentina Meat Loaf
Close-Up Spin It Win It Surf Antibacterial Spin It Win It
Flash report
Panahon Ko To Gap 2 Rejoice 3in1
Sun Todo IDD
Downy 1 Banlaw
Clear Ice Cool
Biogesic
Knorr Sinigang
Head and Shoulders
Pharmaton
Globe Super IDD
Pampers Comfort
Clear Ice Cool
Tide Dirt magnets
Wachamakulit Gap 2
Langit sa Piling Mo
Love Bug: Exchange of Hearts
JejeMom
Hole in the Wall
Laban ng Pinay Mama Sita's Oyster Sauce
Vaseline Total Moisture Spin It Win It C2 Green Leaf
Domex Spin It Win It
Panahon Ko To Gap 3 Palmolive Naturals Intensive Moisture
Roller Coaster
Downy
Sunsilk
Globe Super IDD
Pantene HFC
Marty's
Joy Ultra
Clear Ice Cool
Colgate Fresh Confidence
LBC
Clear Ice Cool
Wachamakulit Gap 3
Pilyang Kerubin
Wish Ko Lang
Spin It Win It Sunsilk
Nescafe Classic
Close-Up
Total: June 16, 2010
Panahon Ko To - 33 in 3 Gaps
Wachamakulit- 10 in 3 gaps
Hole in the Wall Gap 1
IMB
Laban ng Pinay
Pinoy MD Mel and Joey
Pond's Clear Solutions
Surf Antibacterial
Sunsilk
Argentina Corned Beef
Close-Up Spin It Win It
Midnight Phantom Gap 1 Olay Regenerist
KokoKrunch
Knorr Sinigang
Downy
Club ZED
Vaseline Naturals
Close-Up
Surf Antibacterial
Clear Ice Cool
Coffee-Mate
Endless Gap 1 Spin It Win It I-Witness Colt 45 Magnolia Vitress Close-Up Enervon Kids Sun Call&Txt Unlimited Lactum AVON Chowking Orange Chicken San Marino Corned Tuna Neozep Sunsilk Cobra
Agua Bendita Gap 1 Yakult Pantene HFC Del Monte Carbonara Sauce Mr.Muscle Ariel Safeguard Professional Care Poten-Cee Forte Anlene Sensodyne Sunsilk Rubi
Endless Love Gap 2 Diva Creamsilk DutchMill Belo Essential Soap The Bar Pond's Detox Nido Fortified 8-7000 Jollibee Delivery Dermatix Inception CDO Ulam Burger Sunsilk
Agua Bendita Gap 2 Momay Celeteque Advanced Head and Shoulders Gainschool Advanced Tide w/ Safeguard Regent Cakes Safeguard Lactum Natural ASCOF Lagundi Pantene Total Care Conditioner Endless Love Gap 3 Queen SeonDok Myra San Mig Light Sunsilk Lactum Argentina Corned Beef Lactum Advanced Jollibee Chickenjoy Globe Tattoo Fit N' Right Spin It Win It Great Taste
Agua Bendita Gap 3 Rejoice 3in1 Maggi Magic Sarap Buscopan Head and Shoulders Nescafe' Classic Chipps Delight Zonrox Whisper Noah
Endless Love Gap 4 GMA News Laban ng Pinay Nido3+ Clear Ice Cool Menthol Tang Hansel Crackers Maggi Magic Sarap Maxi-Peel Argentina Meat Loaf Nescafe' Classic Coffe-Mate Joy Bathroom Tissue
Agua Bendita Gap 4 Rejoice 3in1 Solmux Chowking Orange Chicken Zest-O Ariel Imodium Anchor Pantene HFC The Bar SNN Magkaribal
Final Count: July 12,2010
Endless Love-43 in 4 Gaps Agua Bendita- 36 in 4 Gaps
Noah jacks up TVC rates!
by: Edgar O. Cruz | STIR Editor in Chief
15 Jul 2010 | 09:50 AM
Piolo Pascual and Zaijan Jaranilla’s Noah is doing very well in advertising placements that ABS-CBN has jacked up its
advertising rates! According to a memorandum, ABS-CBN can’t accommodate all advertisers as it follows the Kapisanan ng mga
Brodkasters ng Pilipinas’ 15 minute advertising time rule for every hour of program time. So bulk advertisers which will place one
spot a day will have guaranteed spots. The so-called scattered group of 40 percent will be aired in a best effort basis, meaning,
can be bumped off the next day or so.
Hello? Eh nagpalit nga ng timeslot ang AB, fyi, ang timeslot ang tinitingnan ng mga advertisers, bago napunta sa 8:30 ang AB eh KTM ang nariyan ,as we know KTM had a comparatively lower ratings than AB when it was on its previous timeslot...just let a week pass at doon na mag-uumpisa ang tunay na laban.Wag kang magpakasaya kaagad..
Noah Gap 1 Surf Antibacterial
ConZACE
Starwax
Nestea Iced Tea
Argentina Corned Beef
Bearbrand
S Phone
Palmolive Intensive Moisture
Wilkins
Lucky Me Beef Spare Ribs
Ariel Antibac Panahon Ko To
Pilyang Kerubin Gap 1
The Reporter's Notebook
Kaya ng Powers Lactum
Clear Ice Cool
Charmee
Clusivol Power-C
Champion Classic
Maggi Magic Sarap
Johnson's Baby Milk Lotion
Wilkins Spin It Win It
Noah Gap 2 Note: +6 Ads
Salonpas
Anlene
Red Unlimited
Poten-Cee Forte
Nutri-C
Clear Ice Cool Rosalka
Impostor
Pilyang Kerubin Gap 2
Diva
Jejemom
Laban ng Lahi Argentina Corned Beef
Western Union
Coffee-Mate
Surf Antibacterial
Cheez-Curlz
Nestle Kokokrunch
The Last Airbender Spin It Win It
Noah Gap 3 Sunsilk
Downy 1Banlaw
Lysol All-Purpose
Nutri-Star
LG Infinia
Safeguard
Johnson's Baby Powder
Memory Plus
Pond's Detox
Nestle Kokokrunch
Speed Babad
Head and Shoulders Dora/SpongeBob
Pilyang Kerubin Gap 3 In Your Eyes
Endless Love
Nido 3+
Fita Spreadz
Surf Antibacterial
Nestel Kokokrunch
Carefree
The Bar
Creamsilk Spin It Win It
Noah Gap 4 Pantene HFC
Tang
Lactum
Baygon
Nescafe' 3in1
Red Horse Beer
Dermatix
Dulcolax
Wilkins
Lysol
Sting Agua Bendita
Simply KC
Pilyang Kerubin Gap 4 Wildlife For Sale
Queen SeonDok Bactidol
Milo
Sunsilk
Nutri-C Spin It Win It Nissin Seafood
Close-Up Spin It Win It
Total: July 20, 2010 Noah- 46 in 4 gaps
Pilyang Kerubin-28 in 4 Gaps
Agua Bendita Gap 1 Ariel Antibac
Rejoice
Argentina Meat Loaf
Olay Total Effects
Natural ASCOF Lagundi
Elaia
Lactacyd
Cebuana Lhuillier
Safeguard
Tide w/ Safeguard
Endless Love Gap 1
Anatomy of A Disaster
Kaya ng PoWers S Phone
Sunsilk
Mang Tomas
Modess
Myra
CDO Ulam Burger
PH Care Cool Wind
Greenwich Overload
Clear Ice Cool
Enervon Syrup Spin It Win It
Agua Bendita Gap 2
Maling AKala Tide w/Safeguard
Safeguard
M Lhuillier
Poten-Cee Forte
CDO Ulam Burger
Head and Shoulders
Crispy Fry
Olay Age Defying Body Bar
Whisper
Downy MMK Dora/Spongebob
Endless Love Gap 2
Laban ng Lahi
In Your Eyes Colt 45
Pure Essentials
Cerelac
Listerine
Tang
Globe SuperUnli
McDonald's McSavers
Rexona Shower Clean
San Marino
Milo
Sunsilk
Magnolia
Cobra
Agua Bendita Gap 3 Head and Shoulders
Aji-Ginisa
Modess
Joy Ultra
Safeguard
Mr.Muscle
S Phone
Ariel Oxybleach
Dulcolax
Endless Love Gap 3
Wildlife For Sale
Diva Bearbrand
Sunsilk
Tiki-Tiki
Skin-So-Soft
San Miguel
Neozep
Zonrox
Nutri-C
Red Ribbon Mamon
Alaxan FR
Agua Bendita Gap 4 Rejoice 3in1
Celeteque Advanced
Oishi Ridges
Joy Ultra
Charmee
Chipps Delight
Solmux
Nutri-C
Gainschool Advanced
Olay Natural White
Pantene Total Care Conditioner Magkaribal
Endless Love Gap 4
Queen Seon Dok Creamsilk
San Mig Light
Champion Classic
Sting
Aji-Ginisa
Sinecod Forte
Green Cross Isopropyl Alcohol
Greenwich Pizza
San Marino
Sunsilk
Enfakid A+
Total: July 20, 2010
Endless Love-43 in 4 gaps
Agua Bendita-40 in 4 gaps
Magkaribal Gap 1
Maling Akala TM AllNet Combo
Dove
Pantene HFC
Fit N' Right
Argentina Corned Beef
BPI
Quaker Oat Meal
Joy Ultra
McDonald's McSavers
Nescafe Classic
Olay Total Effects
Fita Spreadz
Clear Ice Cool
Cinco Showtime
Impostor
News Patrol
Bandila Cosack Blue
Diva Gap 1
Laban ng Lahi
Kaya ng Powers Creamsilk
Kremil-S
Champion
Eight O'Clock
Nescafe
Eskinol
Nutrilin
Sunsilk Spin It Win It
Magkaribal Gap 2
Impostor
Momay Skin-So-Soft
Tide w/Safeguard
S-Phone
Maxx Orange
Olay Total Effects
SalonPas
Enfakid A+
Downy 1Banlaw
Jimms 5in1 Coffe
????
Diva Gap 2
In Your Eyes
Queen SeonDok Lactum
Myra
CupKeyk Chocotops
Lucky Me Beef Spare ribs
Globe Tattoo Super Unli
Bioflu
Greenwich Pizza
Magkaribal Gap 3
Panahon Ko To Eskinol
Pantene Total Care Conditioner
Tide w/Safeguard
Red Unlimited
Smart Unlisurf
Whisper
Clear Ice Cool
Green Cross Isopropyl Alcohol
Olay Age Defying Body Bar Noah
SNN
Diva Gap 3
Wildlife For Sale Bactidol
Clear Ice Cool
Coffee-Mate
Voice
ConZACE
Mang Tomas
Vitalac
RiteMed
Johnson's Pure Essentials
Magkaribal Gap 4 ???
???
Metro Pacific
Rejoice 3in1
Red Rebbon Mamon
Olay Regenerist
My Marvel Taheebo
Globe Tattoo Super Unli Rubi
Midnight Phantom
Diva Gap 4
East of Eden UFC Raedy Recipe
Sunsilk
Nido 3+
Superstix
San Mig Light
Milo Spin It Win It
Total: July 20, 2010
Magkaribal-41 in 4 gaps
Diva-30 in 4 gaps
nagstart na 3rd quarter at konti pa din ang commercial sa gma7.
ANO NA NAMANG PALUSOT GAGAWIN NI FELIPE GOZON???
PALUSOT NUNG 1ST QUARTER 2010
He said he expected big advertisers that held back their spending in the first quarter of the year
due to political ad placements to make a big comeback in the second and third quarters.
-Felipe Gozon (May 20, 2010)
***
GMA-7 books P1.85-b sales from political ads
by Jenniffer B. Austria
GMA Network Inc., the second- biggest broadcasting company in the Philippines, booked P1.85 billion worth of revenues from political advertisements for the period January to May 8 this year, chairman and president Felipe Gozon said Wednesday.
Gozon told a press briefing that the hefty revenues would help the company top the 10-percent profit growth target this year.
He said the higher-than-expected figures in the first quarter of the year would also prompt GMA Network, which airs on free TV Channel 7, a review of this year’s financial targets.
“The actual results greatly exceeded our projects and we can say now we underestimated our net income and revenues targets for 2010,” Gozon said.
He said he expected big advertisers that held back their spending in the first quarter of the year due to political ad placements to make a big comeback in the second and third quarters.
Gozon cited the huge growth in the company’s international businesses, which contributed P235 million in subscription revenues in the first quarter of the year, up 27 percent from P185 million year-on-year.
GMA International, through its two international channels GMA Pinoy TV and GMA Life TV, registered a 19-percent increase in subscriber count to 250,000 as of end-March.
GMA Network reported a net income of P855 million in the first three months of the year, up 71 percent from P501 million on year.
Consolidated revenues in the first quarter amounted to P3.62 billion, up 37 percent from P2.65 billion a year ago, driven by income from political advertisements amounting to P900 million.
“I am satisfied with the network’s performance for the first quarter. Even without the political ads, we would still post modest gains in net income because of our operational efficiencies,” Gozon said.
Advertising minutes grew by just 2.6 percent to 22,400 from 21,826 in the same period last year despite higher revenues, as the company deliberately reduced the free ads it gives to big advertisers.
Share price of GMA Network on Wednesday closed unchanged at P6.80 per share.
KBP weighs in on commercial overload issue against ABS-CBN
July 22, 2010, 10:27am
“It should be put in context,” says Atty. Rudolph Jularbal, Chief Legal Counsel of the KBP, in an exclusive interview with Bulletin Entertainment. “There is such an 18-minute rule in our advertising time standard. However, when GMA resigned from KBP, the Board passed a resolution imposing a moratorium on that rule because the resignation of GMA put a member of KBP at a disadvantage.” Indeed, with GMA leaving, they would no longer be subject to the said ruling.
For now, regarding this recurring issue against ABS-CBN, Atty. Juralbal says, “I’d like to emphasize that because of the moratorium, there is technically no violation done yet. Let me emphasize—yet… until the moratorium is lifted or until new rules are put up.”
“We are also in consultation with affected industries,” he says regarding the process of revising the ruling. “The advertising industry, particularly the advertisers—they are also stakeholders in this. In fact, malapit na kaming matapos,” he declares, adding, “There’s only one aspect missing to it, it’s the final consultation with advertisers. More or less we have a formula already.”
KBP weighs in on commercial overload issue against ABS-CBN
By ANNIE S. ALEJO
July 22, 2010, 10:27am
Recent tabloid reports brought up an issue against ABS-CBN concerning apparent commercial overloading. Citing recent Nielsen hourly load tracking data from the period of July 26 to July 2, it was said that the network supposedly committed “61 cases of overloading.”
To illustrate this point, the reports also cited that last July 1, ABS-CBN’s noontime show “Wowowee” had registered a “total of 34.5 commercial ad load minutes” during its 1pm to 2pm segment. This, according to the article that also appeared online, “is nearly double the cap on ad loads per hour that KBP [Kapisanan ng mga Brodkaster ng Pilipinas] is supposedly reinforcing.”
While it is unclear if there are any complainants at this point that instigated the news items, what is clear is that the KBP’s Revised Version of the Television Code, which is available on their website (www.kbp.org.ph), states in its Advertising Standards section under the Time Standards for Non-Program Materials article, that, “Commercial load for television in Metro Manila shall not exceed eighteen (18) minutes per hour in foreign or local programs, inclusive of breakspots.”
Given this rule, there is reason to call the network’s attention, but more so the KBP’s. But the association’s non-action, as the tabloid pieces have put forth, apparently has a valid reason.
“It should be put in context,” says Atty. Rudolph Jularbal, Chief Legal Counsel of the KBP, in an exclusive interview with Bulletin Entertainment. “There is such an 18-minute rule in our advertising time standard. However, when GMA resigned from KBP, the Board passed a resolution imposing a moratorium on that rule because the resignation of GMA put a member of KBP at a disadvantage.” Indeed, with GMA leaving, they would no longer be subject to the said ruling.
According to the reports, GMA had pulled out of the KBP in 2003. Atty. Jularbal, however, conferred with the staff at KBP and said the network left in 2005. Regardless of this discrepancy, the legal counsel said that the moratorium had been imposed “shortly after GMA pulled out of KBP.”
Atty. Juralbal admits that GMA left the KBP precisely because of the commercial overloading issue. “Sinasabi nila is, meron tayong commercial load regulation na hindi nasusunod… They were saying na why are we being penalized while some networks are not…”
But perhaps what is startling is that a major network could actually operate outside the regulations of a broadcasting association like the KBP. “Membership in the KBP is purely voluntary,” he clarifies. “Everybody’s subject to the NTC [National Telecommunications Commission] in so far as technical operations. [But] When it comes to trade and commercial practices, as well as some ethical practices, then they’ll just have to regulate themselves. When it comes to content, advertising laws, advertising standards, it’s purely voluntary.”
“We’re thankful, of course, that ABS-CBN would rather operate within the context of being a member of the organization rather than outside,” he adds.
Naturally, this kind of set-up is inherently problematic. “Of course, there will still be the issue of non-members not being subject to the same restraint [imposed on its members]. That’s [what] we have to address. As much as possible kasi, particularly when it comes to the commercial aspects of the business of broadcast, everybody should be on an even playing field. That’s one role that the KBP is trying to promote.”
Atty. Juralbal nevertheless insists that the KBP is continuously working at addressing that problem. “One school of thought, in fact, is what [KBP’s first President and esteemed journalist] Emil Jurado is saying, that ‘You might as well abolish that rule.’ But the KBP does not want it that way naman. And ABS-CBN also feels that it would not be appropriate naman to have an open season.”
“But I think what is important here is that there is a consensus that there [should be] some level of restraint to be observed,” he points out. And restraint is in order indeed.
Back in 2008, in an open forum at the World Marketing Conference at the SMX Convention Center, Emily Abrera, regional chair of the McCann Worldgroup Asia, said that the Philippines has the highest commercial load per hour in Asia.
In an interview with abs-cbnNEWS.com/Newsbreak, Abrera reiterated this view about the 18 minutes of commercials per hour (the limit in other Asian countries is 12 to 14 minutes per hour). She said that too many commercials have forced viewers to develop an “anti-advertisement” behavior wherein they would change channels as soon as commercials begin. In the same forum, she was said to have lamented that GMA was no longer a member of the KBP.
For now, regarding this recurring issue against ABS-CBN, Atty. Juralbal says, “I’d like to emphasize that because of the moratorium, there is technically no violation done yet. Let me emphasize—yet… until the moratorium is lifted or until new rules are put up.”
“We are also in consultation with affected industries,” he says regarding the process of revising the ruling. “The advertising industry, particularly the advertisers—they are also stakeholders in this. In fact, malapit na kaming matapos,” he declares, adding, “There’s only one aspect missing to it, it’s the final consultation with advertisers. More or less we have a formula already.”
Indeed, in an industry where every minute counts, a fierce battle might really have to be fought. But we can only hope that the ultimate winners would be the viewers and consumers.
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