Apple: iPad

[TriNa-Bee]

naghihingalo na si pc

[bigotilyo]

it's getting old trina-bee

[Akoysiraulo]

it's getting old trina-bee

Getting old na balbas mo bigote..Mag-ahit ka na

[CodeBoy]

So the graph was taken from this article... http://www.macrumors.com/2009/05/22/...her-education/

It's really kind of pitiful to see how desperate apple advocates are that they have to trumpet so-called "massive marketshare growth" in some niche market...

[Akoysiraulo]

So the graph was taken from this article... http://www.macrumors.com/2009/05/22/...her-education/

It's really kind of pitiful to see how desperate apple advocates are that they have to trumpet so-called "massive marketshare growth" in some niche market...

Pag naniwala kayo kay Codeboy para ninyong iniuntog ang ULO nyo sa Pader..wahahahaha

[bigotilyo]

joke nya tawa nya ha ha

[reighun]

what's the point of killing the pc anyway? akala ko ba they are superior? sheesh, what a claim.....

[antenna]

So the graph was taken from this article... http://www.macrumors.com/2009/05/22/...her-education/

It's really kind of pitiful to see how desperate apple advocates are that they have to trumpet so-called "massive marketshare growth" in some niche market...

you have misused the word "niche" in your post. that is not the meaning of "niche" in marketing.

apple is not into niche marketing. apple competed in the general computer market but has positioned its brand in the premium segment from a pricing segmentation standpoint.



the data does show a "massive share growth", in terms of ownership, among students in that university. don't know if that kind of massive growth in owenership in US universities is true in other US iniversities but from what i have read, mac ownership in most US universities is dominant over pcs.

the significance of that data in universities has long term implications - it may mean the future, say 5 to 10 years from now may see a significant growth in mac purchases in the general market as these university students graduate from their schools and join the workforce. these same university graduates who use macs while in school will most likely use and prefer macs when they get sa job for themselves and for their future families.

[reighun]

^increase does not mean dominance, if you'll only look at the blue bar of that specific chart, you'll know that windows dominate.

marketing blah, not getting tired eh, must be earning serious bucks for this.

[ein]

the data does show a "massive share growth", in terms of ownership, among students in that university. don't know if that kind of massive growth in owenership in US universities is true in other US iniversities but from what i have read, mac ownership in most US universities is dominant over pcs.

You've read from where?

[reighun]

^from books that require post graduate studies of harvard standard and articles by great IT professionals of world renowned IT magazines.

[CodeBoy]

you have misused the word "niche" in your post. that is not the meaning of "niche" in marketing.

apple is not into niche marketing. apple competed in the general computer market but has positioned its brand in the premium segment from a pricing segmentation standpoint.

Of course apple is competing in the general computer market... no one ever said otherwise. But like I said, fanatics like you are so desperate and insecure about apple's market share that you trump up news about its market share growth in niche markets like universities (which ARE a niche market, no matter how much lame spinning you try to engage in).

[CodeBoy]

Apple Tablet in 2010. PC killer?

More like too little, too late:

http://blogs.zdnet.com/Apple/?p=3952&tag=nl.e550

... on the other hand too little stuff for too much money has never stopped the bleating Mac fanatics from overpaying for the shinily packaged stuff from Jobs...

[quents]

you cant just kill the pc... and definitely not with an instrument that has no physical keyboard.

[fatrat]

i guess the question that should be answered is why are the sales of macs increasing if the pc has been so downright dominant.

basing it on the chart above we can see that from 1997 up to 2003 macs have not been able to carve into the market that the pc has. but starting 2004, mac sales have been steadily increasing. this trend has got to definitely alarm microsoft right. then why hasn't it done anything to defuse the threat.

[quents]

^did anyone bother to read where that graph came from?

those are statistics from one university. click here if you bother to not want to look stupid.

dont use the word "market" so loosely when the graph is actually so specific.

[antenna]

Of course apple is competing in the general computer market... no one ever said otherwise. But like I said, fanatics like you are so desperate and insecure about apple's market share that you trump up news about its market share growth in niche markets like universities (which ARE a niche market, no matter how much lame spinning you try to engage in).

you have once again misused the marketing term "niche market".

you CANNOT refer to any brand as competing in the "general computer market" and the same time refer to the same brand as competing in a "niche market". you cannot be in both, you can only be in one. either you do niche marketing or not. either you compete in a niche market or not.

apple has never competed in any niche market nor has it done any niche marketing. it has from day 1 competed in the general market of computers but positions its brand in the premium (pricing) segment.

and how am i insecure about apple's market share? apple's stock price is recovering very well, better than nasdaq. there is some weakness in mac market share due to the US recession but its other products are doing fine. june 8 is approaching, there ought to be appreciable run-ups on AAPL stock price in the coming days/weeks. whats to be insecure about?

[ein]

^Can you give examples of what you might consider as "niche market".

[antenna]

Definitions of niche market on the Web:

A niche market is a focused targetable portion (subset) of a market.
en.wikipedia.org/wiki/Niche_market

a relatively small and specialist, yet profitable, market
en.wiktionary.org/wiki/niche_market

is one in which a firm offers a specific product or service and does it so well that no other firm will be tempted to enter that Market (for instance, the market is too small, or it would be too expensive for other companies to catch up). See also: Market share.
www.quantum3.co.za/CI%20Glossary.htm

The area of a target market where a company or product is particularly strong. This specialization often results in super high quality by the ...
www.smbtn.com/smallbusinessdictionary/

Not mass marketed. Marketed to a smaller group of consumers who share a specific need/desire that is not a universal consumer expectation.
www.brandegy.com/glossary.htm

-----

products that compete in niche markets or those that do niche marketing are highly specialized products that satisties the specific needs of a very specific, usually small market. these are almost like customized products for specific needs of a well defined market. its target consumers are very few and belong to the fringe and outside of the general/mass market.

they are also typically not advertised in mass media. advertising is a waste to these brands as they target a very small segment of consumers. if at all, they do not do mass marketing.

[antenna]

apple sells exactly the same macs they sell in universities as what they sell in mass market retailers, like their apple stores in malls, amazon.com, best buy or fry's.

apple DOES NOT sell a specially designed and configured mac to university students. they do not have a specific mac that specifically satisfies the unique needs of university students.

what you buy in university stores is exactly the same mac you can buy elsewhere in the mass market.

universities is just one more kind of distribution or retail outlet to apple. university students or young adults is just one consumer segment of the whole mass market for apple.