AGB'S HOUSEHOLD RATINGS RELEASED BACK ON PUBLIC!
May 25, 2012
With improved and overwhelming Television Ratings for GMA-7, Philippine Entertainment Portal, a subsidiary of GMA Network, now revived the release of AGB Nielsen's Household Ratings. It can be remembered that a few years ago the said Internet Portal rested the release of the Household Ratings in favor of People Ratings amidst strong competition from ABS-CBN. But with GMA's renewed strength in Mega Manila, the public may now enjoy AGB's Household Ratings
which is more comparable with Kantar Media's National Urban Household Ratings.
"Ang basic distinction lang po nito, when we say Household Ratings, ang tinutukoy nito ay ang porsiyento ng households na nanonood. Pag sinabi nating People Ratings, it is Athe percentage of total people within the survey area that are watching. Kaya ho naging mas mahalaga ang People Ratings
ang maging basehan o pagbabasehan, it's simply because this is what the trade prefers when it makes advertising or buying decisions,"
-GILBERTO DUAVIT (June 22, 2010)