PEx Highlights

FEATURE: BasketBros: PBA's Best Buddies

We take a look at twelve couples who have formed relationships like real life brothers. Meet our BasketBros!

read more

PHOTOS: Lady Spikers Win in Opening Tiff

The DLSU Lady Spikers opened their campaign with an impressive four-set win over the Adamson Lady Falcons, 25-23, 24-26, 25-14, 25-17.

read more

10 Things to Watch Out for in UAAP Volleyball

We list down 10 things to look forward to this season from the Miefer Fever to EJ Laure and Jaja Santiago's crucial role for their respective teams!

read more

PHOTOS: FEU Takes Care of UP in 3 Sets

The FEU Lady Tamaraws easily dispatched the UP Lady Maroons in a three-set victory, 25-14, 26-24, 25-20

read more

PROMO: Past Tense

Join the promo and get a chance to win block screening tickets to Past Tense!

read more

REVIEW: The Hunger Games: Mockingjay - Part 1

It feels forced and stretched. But hey, it's still Mockingjay. Check out our full review here!

read more

Results 1 to 3 of 3
  1. #1

    About DZBB 594 A.M. and the endless prodcuct endorsements of MIKE ENRIQUEZ

    I would like to share my sentiments about the daily morning show of Mike Enriquez at DZBB 594 A.M. (e.g. 6 a.m. onwards) I used to listen to it quite faithfully during 'drivetime' to the office. Sometimes, when the program is pretty engaging, I don't leave the car right away even after arriving in the office just to listen some more to the news and commentaries of Mike Enriquez and Joel Reyes.

    However, it has been a source of irritation when Mike Enriquez rambles on and on about the products he endorses. Look, I know the role of advertising and how sponsors make everything possible for the media to operate. I just strongly feel that Mr. Enriquez is overdoing it a tad too much. Are not the commercial slots in between the news and commentaries enough? Is it really necessary to add relentless lip service and verbal advertorials after the said commercial gaps? Do the payments for these verbal endorsements go straight to Mr. Enriquez's pockets? (I am inclined to think so, what with his incredible enthusiasm, as though he truly believes them all the time.).

    Enough is enough, please. Over commercialism has robbed your morning news and commentary radio show of its integrity and respectability. The endless blabbering of Mr. Enriquez for this and that product reverberates through my ears long after I have turned off the radio. This brings to mind the controversial departure of Mel Tiangco and Jay Sonza from ABS CBN many years ago when the management team of the broadcast station ruled that newscasters are to be prohibited from making personal endorsements for advertised products. On the basis of journalistic ideals (that seem to thrown out of the window so easily when the cash register rings). With this daily torture of Mike Enriquez's never ending product 'plugs' , how can one help but agree with this principle? At the very least, it is an unfair thing to use the credibility of a newscaster for purely commercial reasons. It capitalizes on the collective impressionable minds especially of the non-discerning masses. (The great equalizer would be when a product that Mr. Enriquez endorses someday becomes tainted with controversy. Does Mr. Enriquez realize he is putting his name on the line when he promotes such brands?)

    Needless to say, I have stopped listening to DZBB. Most of the time, I tune in to another other a.m. radio station. (I won't mention which lest I be accused of airing black propaganda in favor of another station).

  2. #2
    GMA allows its newscasters to promote products, which I believe is because the station is not under the KBP.

    Remember, Mel Tiangco left ABS-CBN because of her suspension after she endorsed a product on TV.

    ABS-CBN is a faithful member of the KBP, which is very strict when it comes to product endorsements of news personalities.

    If Mike did this on DZMM, he would have been kicked out long ago.

    I listen to Mike's show, but I also listen to DZMM and DZXL. I don't have any particular loyalty to any AM station.

    During the Trillanes siege, I listened to both MM and BB.

  3. #3
    I was not ranting about the legalities of broadcasters' product endorsements on the air. I was venting about the overkill with which Mike Enriquez verbally promotes products left and right even outside the supposed commercial gaps. It's just much too much, in my opinion, how he rambles endlessly about brands he probably does not even try himself. Again, aren't the alloted commercial gaps enough? Must we endure more of the same with broadcasters as mouthpieces of advertisers?

    Unfortunately, this over commercialism is spilling over to other stations. The other day,while listening to DZRH, Joe Taruc said he had wonderful news to the public, only to find out that he was talking about yet another consumer branded product. It makes me want to vomit.

    Alas, I know I'm a lonely voice amidst the barrage and assault of advertisers in the airwaves while the general public has apparently accepted it as part of media. It's a.m. radio's version of advertising madness in the same way that outdoor billboard advertisers contribute to the 'uglification' of the cityscape.

    I'll just have to listen more to my iPod until some semblance of sanity goes back to the air.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Hot Topics

LOCAL AND FOREIGN ISSUES:

PExers remember the victims and the families involved in the Maguindanao massacre

PExers remember the victims and the families involved in the Maguindanao massacre

read more
SPORTS:

Manny Pacquiao scores six knockdowns in victory over Chris Algieri

Manny Pacquiao scores six knockdowns in victory over Chris Algieri

read more
TV:

Have something to say on the weekend episodes of The Voice PH? Join the discussion here!

Have something to say on the weekend episodes of The Voice PH? Join the discussion here!

read more
UAAP:

Lady Spikers trump Lady Falcons in four sets, 25-23, 24-26, 25-14, 25-17

Lady Spikers trump Lady Falcons in four sets, 25-23, 24-26, 25-14, 25-17

read more
SHOWBIZ:

Joey De Leon helping Willie Revillame to start new game show in GMA-7

Joey De Leon helping Willie Revillame to start new game show in GMA-7

read more
PBA:

Purefoods win third straight game vs Meralco, 77-74

Purefoods win third straight game vs Meralco, 77-74

read more
NMFtv:

Chieffy Caligdong reveals the real reason why he retired from the Philippine Azkals

Chieffy Caligdong reveals the real reason why he retired from the Philippine Azkals

read more

Music - Latest News

Jason Mraz to Return to Manila

read more
"Mahal Ko o Mahal Ako" wins Himig Handog Love Songs 2014

read more

Music - Philippine Music Charts

WEEKLY TOP 10
01
Oh Cecilia (Breaking My Heart)

The Vamps feat Shawn Mendez

The Vamps feat Shawn Mendez

read more
02
All About That Bass

Meghan Trainor

Meghan Trainor

read more
03
Thinking Out Loud

Ed Sheeran

Ed Sheeran

read more
04
Steal My Girl

One Direction

One Direction

read more
05
Shake It Off

Taylor Swift

Taylor Swift

read more
06
Ikaw

Yeng Constantino

Yeng Constantino

read more
07
Jealous

Nick Jonas

Nick Jonas

read more
08
Blank Space

Taylor Swift

Taylor Swift

read more
09
Mahal Ko o Mahal Ako

KZ Tandingan

KZ Tandingan

read more
10
Businessman

Gloc 9 feat Vinci Montaner

Gloc 9 feat Vinci Montaner

read more