I'm doing a Usage Attitude Image study for food delivery services, for our advertising class. Hope I can get help from you guys and get immediate replies. This will be a big help for me. Thank you. Just fill in the form below and answer the corressponding questions!
Place of work:__________
A. Awareness Data
a. What brand of food delivery service do you prefer? Why do you prefer that brand?
b. What are your alternatives if the first mention is not available?
c. Where did you learn about the food delivery service you prefer? (flyers, television, radio, newspaper/magazine, outdoor ads, family and friends etc.)
d. Which food delivery advertisement retained in your mind?
B. Purchase Data
a. When did you last purchase an order from a food delivery service?
b. How often do you order from a food delivery service?
c. Do you find your purchasing convenient?
d. Do you order large amounts or otherwise?
e. How much was your previous order?
f. What else did you buy with the product in last purchase?
g. On what time of day do you usually purchase food from that delivery service?
C. Attitude Data
a. What are the qualities do you look for a food delivery service?
b. What are the things that you like about your preferred food delivery service?
c. What are the things that you do not like about your preferred food delivery service?