crescendo
Aug 18, 2008, 12:04 PM
For girls and women out there, I'm just helping my classmate here on her thesis survey about cosmetics. Sana po may makasagot. Copy paste na lang po para madali. Salamat po sa mga sasagot!)
"Good day! I am a 4th year major in Advertising student from the University of Santo Tomas. I am taking up my thesis subject & I need to gather data to aid my research on cosmetics. Rest assured that the disclosed information is confidential & is for academic purposes only. Please answer the following questions:"
City/Town:
Gender:
Age:
Civil status:
Occupation: (if student, from what college and what course:________)
__Self-employed (Job position____Company______)
__Emplyed (Job position___ company_____)
Do you live on your own? __Yes __No
How much is your total monthly household income:
__20 000 – 30 000
__30 000 – 40 000
__40 000 – 50 000
__50 000 – 60 000
Do you use cosmetics? ___Yes ___no
(If yes please proceed to number 1 & skip number 2. If no, please proceed to number 2.)
1.1 What brands do you use? Check all that applies:
__Avon
__Carline
__Ever bilena/Careline
__Fashion 21/Fanny Serrano
__Maybelline
__Max Factor
__The Body Shop
__Others (pls specify): __________________
1.2 How often do you buy colored cosmetics (makeup)?
__Weekly
__Once a month
__Twice a month
__Once a year
__Once every two months
__Once every six months
__I Don’t use make up
__Others:__________________________
1.3 What kind of cosmetics do you use? Check all that applies:
__Eyeliner/eyeshadow
__eyelash curler/mascara
__blush-on
__lip and cheek tint
__foundation/concealer
__face powder
__lipstick/lipbalm/lipglos
__others:_____________________________
1.4 What are your reasons for using cosmetics? Check all that applies:
__To enhance my face
__Cover blemishes, pimples, eye bags, etc.
__I feel I am not beautiful enough
__My job requires it
__Special occasions: (Please specify)_____________
__Others:_________________________________
2. If No, why not? Check all that applies:
__No time to use cosmetics
__It’s a vanity
__I am already contented with my appearance
__Allergic to most cosmetics
__I do not know how to apply/use cosmetics
__Others:_________________________________
3. If you have enough budget, will you purchase cosmetics? __yes __no
4. What do you prioritize in buying colored cosmetics? Check only one:
__Affordable
__Quality
__Brand popularity
__Good packaging and product appearance
__Sales ladies are friendly and knowledgeable of the products being sold
__Other factors:__________________________________
5. Have you ever given a friend/relative colored cosmetics (makeup) as a gift? __Yes __No
If yes, what kind? (Please specify):__________________________
6. What kind would you prefer for a cosmetics logo? Check only one:
__Formal, neat & classy
__Decorative
__Not too formal, with a little youthful touch
__Simple & straightforward
__The logo is a symbol on its own
7. How many colors would you prefer for a cosmetics logo? Check only one:
__Colorful, 3 or more colors
__2 colors
__1 color only
8. What color/s catches your attention and suits your taste for a cosmetics corporation? Check all that applies:
__Red
__Dark blue
__Light blue
__Yellow
__Light pink
__Bright pink
__Orange
__Green
__White
__Gray
__Black
__Others:_____________________________
9. What shape would suit a cosmetics logo well? Check all that applies:
__Circle
__Square
__Triangle
__Oblong
__Rectangle
__Freeform shape
__No shape at all
__Others:______________________________
10. When looking at logos, what captures your attention at first glance? Check only one:
__Color/s
__Font/s
__Image/s
__Shape
__Symbol/s
11. Radio (check all that applies)
11.1 How often do you listen to the radio?
__Everyday
__3 times a week
__weekends
__Seldom
__Others:_____________________________
11.2 What time do you usually listen to the radio?
__Early morning
__Early afternoon
__During lunch/dinner
__Late afternoon
__Late at night
__Others:______________________________
11.3 What station/s do you listen to?
AM
__630 DZMM ABS-CBN
__666 DZRH
__594 DZBB GMA
__1206 DWAN
__738 DZFM
__1278 DZRM
__1566 DZHH
FM
__89.9 Magic
__90.7 Love Radio
__93.1 RX Monster Radio
__94.7 Mellow Touch
__96.3 WRock
__99.5 Campus Radio
__101.1 Yes! Fm
__101.9 WRR FM
__107.5 NU
__Others:______________________________
12. Newspapers (Check all that applies)
12.1 How often do you read local newspapers?
__Daily
__Weekly
__Monthly
__Twice-thrice a week
__Twice-thrice a month
__Others_______________________
12.2 What newspapers do you read?
__Manila Bulletin
__Phil. Daily Inquirer
__Phil Star
__Inquirer Libre!
__Others_____________________________
13. Magazines (Check all that applies)
13.1 How often do you read magazines?
__Once a month
__Once every 2 months
__Rarely
13.2 What magazine/s do you read?
__Mega
__Preview
__Food
__Metro
__Cosmopolitan
__Good housekeeping
__Reader’s Digest
__Others________________________
14. Television: (Check all that applies)
14.1 How often do you watch TV?
__Everyday
__2-3 times a week
__Weekends
14.2 What local TV channels do you watch most?
__ABSCBN
__GMA
__RPN
__others________________________
14.3 What time of day do you watch TV?
__Daybreak
__Morning
__Noon
__1-3pm
__3-6pm
__Dinner
__8-12midnight
__Others:___________________________________
The survey ends here. Thank you for your time!
"Good day! I am a 4th year major in Advertising student from the University of Santo Tomas. I am taking up my thesis subject & I need to gather data to aid my research on cosmetics. Rest assured that the disclosed information is confidential & is for academic purposes only. Please answer the following questions:"
City/Town:
Gender:
Age:
Civil status:
Occupation: (if student, from what college and what course:________)
__Self-employed (Job position____Company______)
__Emplyed (Job position___ company_____)
Do you live on your own? __Yes __No
How much is your total monthly household income:
__20 000 – 30 000
__30 000 – 40 000
__40 000 – 50 000
__50 000 – 60 000
Do you use cosmetics? ___Yes ___no
(If yes please proceed to number 1 & skip number 2. If no, please proceed to number 2.)
1.1 What brands do you use? Check all that applies:
__Avon
__Carline
__Ever bilena/Careline
__Fashion 21/Fanny Serrano
__Maybelline
__Max Factor
__The Body Shop
__Others (pls specify): __________________
1.2 How often do you buy colored cosmetics (makeup)?
__Weekly
__Once a month
__Twice a month
__Once a year
__Once every two months
__Once every six months
__I Don’t use make up
__Others:__________________________
1.3 What kind of cosmetics do you use? Check all that applies:
__Eyeliner/eyeshadow
__eyelash curler/mascara
__blush-on
__lip and cheek tint
__foundation/concealer
__face powder
__lipstick/lipbalm/lipglos
__others:_____________________________
1.4 What are your reasons for using cosmetics? Check all that applies:
__To enhance my face
__Cover blemishes, pimples, eye bags, etc.
__I feel I am not beautiful enough
__My job requires it
__Special occasions: (Please specify)_____________
__Others:_________________________________
2. If No, why not? Check all that applies:
__No time to use cosmetics
__It’s a vanity
__I am already contented with my appearance
__Allergic to most cosmetics
__I do not know how to apply/use cosmetics
__Others:_________________________________
3. If you have enough budget, will you purchase cosmetics? __yes __no
4. What do you prioritize in buying colored cosmetics? Check only one:
__Affordable
__Quality
__Brand popularity
__Good packaging and product appearance
__Sales ladies are friendly and knowledgeable of the products being sold
__Other factors:__________________________________
5. Have you ever given a friend/relative colored cosmetics (makeup) as a gift? __Yes __No
If yes, what kind? (Please specify):__________________________
6. What kind would you prefer for a cosmetics logo? Check only one:
__Formal, neat & classy
__Decorative
__Not too formal, with a little youthful touch
__Simple & straightforward
__The logo is a symbol on its own
7. How many colors would you prefer for a cosmetics logo? Check only one:
__Colorful, 3 or more colors
__2 colors
__1 color only
8. What color/s catches your attention and suits your taste for a cosmetics corporation? Check all that applies:
__Red
__Dark blue
__Light blue
__Yellow
__Light pink
__Bright pink
__Orange
__Green
__White
__Gray
__Black
__Others:_____________________________
9. What shape would suit a cosmetics logo well? Check all that applies:
__Circle
__Square
__Triangle
__Oblong
__Rectangle
__Freeform shape
__No shape at all
__Others:______________________________
10. When looking at logos, what captures your attention at first glance? Check only one:
__Color/s
__Font/s
__Image/s
__Shape
__Symbol/s
11. Radio (check all that applies)
11.1 How often do you listen to the radio?
__Everyday
__3 times a week
__weekends
__Seldom
__Others:_____________________________
11.2 What time do you usually listen to the radio?
__Early morning
__Early afternoon
__During lunch/dinner
__Late afternoon
__Late at night
__Others:______________________________
11.3 What station/s do you listen to?
AM
__630 DZMM ABS-CBN
__666 DZRH
__594 DZBB GMA
__1206 DWAN
__738 DZFM
__1278 DZRM
__1566 DZHH
FM
__89.9 Magic
__90.7 Love Radio
__93.1 RX Monster Radio
__94.7 Mellow Touch
__96.3 WRock
__99.5 Campus Radio
__101.1 Yes! Fm
__101.9 WRR FM
__107.5 NU
__Others:______________________________
12. Newspapers (Check all that applies)
12.1 How often do you read local newspapers?
__Daily
__Weekly
__Monthly
__Twice-thrice a week
__Twice-thrice a month
__Others_______________________
12.2 What newspapers do you read?
__Manila Bulletin
__Phil. Daily Inquirer
__Phil Star
__Inquirer Libre!
__Others_____________________________
13. Magazines (Check all that applies)
13.1 How often do you read magazines?
__Once a month
__Once every 2 months
__Rarely
13.2 What magazine/s do you read?
__Mega
__Preview
__Food
__Metro
__Cosmopolitan
__Good housekeeping
__Reader’s Digest
__Others________________________
14. Television: (Check all that applies)
14.1 How often do you watch TV?
__Everyday
__2-3 times a week
__Weekends
14.2 What local TV channels do you watch most?
__ABSCBN
__GMA
__RPN
__others________________________
14.3 What time of day do you watch TV?
__Daybreak
__Morning
__Noon
__1-3pm
__3-6pm
__Dinner
__8-12midnight
__Others:___________________________________
The survey ends here. Thank you for your time!